At a Glance
- Tasks: Lead and evolve the Solo brand, ensuring a unique experience for solo travellers.
- Company: Join Riviera Travel, a leader in creating memorable travel experiences.
- Benefits: Competitive salary, flexible hours, and opportunities for international travel.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on solo travel and connect with like-minded adventurers.
- Qualifications: Experience in travel industry roles and strong project management skills.
The predicted salary is between 50000 - 65000 € per year.
As Senior Brand Product Manager at Riviera Travel, you will own and evolve the Solo proposition as a distinct brand within our wider portfolio—championing what makes a Riviera Solo holiday special and ensuring it is delivered consistently across every customer touchpoint. You will combine commercial thinking, customer insight, and creative storytelling to strengthen awareness, consideration, and loyalty among solo travellers.
Working through a cross-departmental Solo Taskforce, you will lead and coordinate initiatives across Product, Marketing, Trade, Sales, Operations, Customer Service and the Tour Manager community—aligning priorities, defining deliverables, and driving projects from brief to launch. You will ensure the Solo brand promise is reflected in product design, onboard experience, communications, and service standards, using performance and feedback (including NPS) to identify opportunities and deliver measurable improvements.
Key Responsibilities- Own the Solo proposition as a “brand within a brand”, ensuring a clear and differentiated customer promise across product, marketing communications and on-holiday delivery.
- Lead the cross-departmental Solo Taskforce: set agenda, align stakeholders, agree priorities, track actions and drive timely delivery of initiatives.
- Project-manage cross-functional workstreams (e.g., proposition enhancements, service improvements, content initiatives, training rollouts), moving projects from insight and brief through to implementation and post-launch review.
- Act as the internal Solo subject-matter expert and ambassador—supporting PR and comms, delivering presentations, contributing to podcasts/interviews, and representing Riviera with external partners where required.
- Build deep understanding of Riviera’s solo travellers—their motivations, barriers and needs—and translate insight into improvements that support conversion, retention and NPS.
- Continuously review, refine and enhance Solo itineraries and experiences to ensure they remain compelling, relevant and competitive.
- Collaborate with internal teams and suppliers to ensure consistent standards for accommodation, transport and tour content, resolving issues and driving quality improvements.
- Identify and develop new Solo product opportunities, researching and creating new itineraries in a cost-effective way and in line with customer expectations.
- Undertake overseas visits to develop the Solo product and proposition, following up on actions and learnings on return.
- Support brochure and website content creation by providing detailed tour notes, checking accuracy of copy and ensuring amendments are implemented.
- Deliver engaging product and proposition training to internal teams and the Tour Manager community, helping embed the Solo brand standards and service expectations.
- Benchmark against competitors and stay informed of market activity to maintain and strengthen Riviera’s competitive edge in the Solo segment.
- Manage and support customer service case responses (through the Icase system), ensuring timely resolution of supplier- and service-related issues.
- Be flexible and responsive to changing business needs, including occasional overseas travel and out-of-hours support when required.
- Proven experience in a senior role within the travel industry.
- Strong commercial awareness, customer focus and numerical accuracy.
- Brand/proposition management mindset with the ability to translate insight into a clear customer promise and consistent delivery.
- Strong cross-functional project management skills: planning, stakeholder alignment, action tracking and delivery to deadlines.
- Strong problem-solving skills.
- Highly organised with the ability to manage multiple priorities under pressure.
- Strong written and verbal communication skills, with the confidence to influence stakeholders at all levels.
- A proactive, can-do attitude with the ability to work independently and as part of a team.
- The ability to methodically manage a demanding workload during peak periods.
- Culturally aware and confident representing Riviera Travel to international partners.
- Knowledge of European and/or Long-Haul destinations is highly desirable.
- Passion for or knowledge of solo travel would be a bonus.
- A willingness to be flexible with working hours and responsibilities.
Senior Brand Product Manager employer: Riviera Travel
At Riviera Travel, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Brand Product Manager, you will have the opportunity to lead impactful projects that enhance the travel experiences of solo travellers while benefiting from our commitment to employee growth and development. With a focus on creativity and customer insight, you'll thrive in an environment that values your contributions and offers unique advantages such as overseas travel opportunities and a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Product Manager
✨Tip Number 1
Network like a pro! Reach out to people in the travel industry, especially those who work with solo travellers. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for solo travel! When you get the chance to chat with potential employers, share your experiences and insights about what makes solo holidays special. This will help you stand out as someone who truly understands the market.
✨Tip Number 3
Be proactive in following up! After interviews or networking events, send a quick thank-you email. Mention something specific from your conversation to remind them of your enthusiasm and keep you top of mind.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in joining our team and helps us keep track of your application more easily.
We think you need these skills to ace Senior Brand Product Manager
Some tips for your application 🫡
Show Your Passion for Solo Travel:When you're writing your application, let your love for solo travel shine through! Share any personal experiences or insights that highlight why you’re excited about the role and how you can contribute to making Riviera's Solo proposition special.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. We want to see how your experience aligns with what we're looking for, so don’t hold back on showcasing relevant achievements!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and structure your thoughts logically. This will help us quickly understand your qualifications and how you can fit into our team at Riviera Travel.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Riviera Travel
✨Know Your Solo Proposition
Before the interview, dive deep into Riviera Travel's Solo proposition. Understand what makes it unique and how it stands out in the market. Be ready to discuss your ideas on enhancing this brand and how you can contribute to its growth.
✨Showcase Your Project Management Skills
Prepare examples of your past project management experiences, especially in cross-functional teams. Highlight how you've successfully aligned stakeholders and driven projects from concept to launch, as this role requires strong organisational skills.
✨Demonstrate Customer Insight
Familiarise yourself with the motivations and needs of solo travellers. Be prepared to share insights or data that illustrate your understanding of this audience, and how you would use that knowledge to improve customer experience and loyalty.
✨Be Ready to Discuss Market Trends
Stay updated on current trends in the travel industry, particularly regarding solo travel. Bring up competitors and discuss how Riviera Travel can maintain its competitive edge. This shows your proactive approach and passion for the industry.
