At a Glance
- Tasks: Lead and optimise digital marketing across paid search and social channels for North America.
- Company: Join Riviera Travel, the UK's leading river cruise specialist with a global reach.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and results.
- Why this job: Be part of an exciting expansion and make a real impact in digital marketing.
- Qualifications: Experience in digital marketing, budget management, and campaign optimisation required.
The predicted salary is between 50000 - 65000 £ per year.
Riviera Travel is a private equity owned cruise and escorted tour holiday specialist, operating in the UK, Europe and across the world. The company is based in Burton-on-Trent, Staffordshire. Its holidays are aimed at over-55s who want to continue to travel and explore the world with confidence. Riviera Travel is the UK’s leading River Cruise specialist, operating since 1984 and is a Which? recommended provider. Riviera is undertaking a significant expansion in North America, the largest river cruise market globally. This expansion requires Riviera to upgrade its digital estate to make it suitable for the North American market and support its in-country team to hit required sales and lead generation.
Role Purpose: Riviera has a fantastic opportunity for a highly skilled and motivated US Digital Marketing Lead to own the delivery of the digital marketing plan across the Paid Search, Programmatic and Paid Social channels for its North America business. The Digital Marketing Lead will be responsible for delivering and optimizing the digital marketing plan across paid search, programmatic and paid social channels. The role owns budget management, channel execution, performance delivery and testing ensuring all activity is aligned to our North American business objectives. The individual in this role should have a strong day to day trading and growth mindset to supercharge the performance of two of our main customer acquisition channels. The team sits as part of the wider global Marketing department based in Burton on Trent. The team will receive a strategic steer for US growth from the US senior leadership but benefit from being sat as part of a broader global marketing department. The team reports into the Global Head of Digital & Ecommerce and will collaborate with the global digital leads to develop their digital marketing strategies and optimize activity according to best practice.
Key Responsibilities:
- Budget ownership and campaign spend management: Lead and manage the digital media budget for paid search, programmatic and paid social channels, ensuring efficient allocation across channels. Forecast spend, revenue and performance outcomes with high accuracy. Monitor pacing of optimize spend in real time to maximise ROI. Create and provide regular performance reports for management information and decision making.
- Campaign execution and optimization: Lead hands on end-to-end management of the paid search, paid social programmatic campaigns.
Paid Search & Paid Social Lead (In-House) employer: Riviera Travel
Riviera Travel is an exceptional employer that prioritises a collaborative and people-focused culture, making it an ideal place for those looking to lead a dynamic sales team. With competitive salaries, hybrid working options, and extensive employee benefits including travel discounts and career development opportunities, you will thrive in an environment that values personal growth and meaningful customer interactions. Join us in shaping unforgettable travel experiences while enjoying a supportive workplace that encourages innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search & Paid Social Lead (In-House)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Riviera Travel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Riviera Travel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Riviera Travel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Riviera Travel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search & Paid Social Lead (In-House)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Riviera Travel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Riviera Travel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Riviera Travel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Riviera Travel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Riviera Travel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Riviera Travel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
