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- Tasks: Lead our e-commerce strategy and drive online sales performance.
- Company: Join Riviera Travel, a leading cruise and tour holiday specialist.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Shape the future of travel e-commerce and make a real impact.
- Qualifications: Proven e-commerce leadership experience and strong analytical skills.
- Other info: Be part of a passionate team in a fast-paced industry.
The predicted salary is between 43200 - 72000 £ per year.
About Riviera Travel:
Riviera Travel is a private equity owned cruise and escorted tour holiday specialist, operating in the UK, Europe and across the world. The company is based in Burton-on-Trent, Staffordshire. Its holidays are aimed at over-55s who want to continue to travel and explore the world with confidence. Riviera Travel is the UK’s leading River Cruise specialist. The company has been operating since 1984 and is a Which? recommended provider. We’re a dynamic travel business with big ambitions for digital growth. You’ll be at the heart of shaping our online sales strategy, driving real impact, and leading a talented team in a fast-moving environment.
Role Purpose:
To lead and drive the commercial performance of our website as a high-performing sales channel — optimising for both online bookings and lead generation. This role is pivotal in trading the site effectively, shaping the digital agenda, and ensuring our web experience converts traffic into revenue and qualified leads.
Key Responsibilities:
Trading & Performance
- Own the commercial performance of the website, driving improvements in conversion, revenue, lead and sales call generation.
- Lead the e-commerce trading calendar, ensuring timely execution of campaigns, offers, and merchandising strategies.
- React quickly to trading conditions, using data to make fast, informed decisions.
- Oversee the marketing trading squad, ensuring trading priorities are clearly communicated across the team with clear action plans in place to support commercial focuses
- Balance strategy with short term tactical initiatives, ensuring ‘quick wins’ are delivered without compromising long term strategic goals
Digital Development
- Set the strategy for website development from a commercial performance perspective.
- Work with the Digital Product Owner to ensure the roadmap supports trading initiatives and marketing strategy & is prioritised accordingly
Conversion Rate Optimisation (CRO)
- Oversee the CRO programme, working closely with the Digital Product Owner & E-Commerce Manager to prioritise and optimise testing.
- Ensure successful CRO tests are actioned in the digital development roadmap to improve user journeys and conversion.
SEO Strategy & Execution
- Set and lead the SEO strategy, balancing technical and content-led approaches.
- Collaborate with Brand Marketing on content execution and with the Digital Product Owner on technical SEO enhancements.
Lead Generation & Data Capture
- Work closely with the Head of Sales to optimise the sales journey for prospective customers
- Work with the Senior CRM Manager to optimise lead journeys and develop new data capture routes.
- Ensure the website supports CRM goals through smart UX and integrated lead funnels.
Reporting and analysis
- Work with the Digital Analyst to develop dashboards and reports to improve insight into website performance and customer behaviour, to guide optimisation or development efforts
- Deliver clear and concise monthly Exec and Board reports on website performance and progress against KPIs and focus areas
- Work with internal and external stakeholders to enhance digital data and reporting to support advanced analysis and insight
Team Leadership & Stakeholder Engagement
- Inspire and lead a high-performing team across e-commerce, merchandising, CRO and SEO
- Influence senior stakeholders to drive the digital agenda, balancing strategic vision with tactical agility.
- Work closely with the Head of Brand Marketing, Head of Customer Insight & Analytics and Head of Sales to ensure all website merchandising, design and development aligns with the wider Brand and business strategy
Supplier relations & budget management
- Manage the contract and relationship with key third parties including GA360 analytics support, Infinity call tracking, CRO, SEO and UX tools.
- Manage and maintain the e-commerce budget, ensuring invoices are processed in a timely fashion, costs are accurately forecast and recorded in the marketing budget tracker
Skills, Experience & Qualifications
- A tenacious, commercially-minded leader with a proven track record in e-commerce performance, delivering measurable output and financial results.
- Comfortable navigating legacy systems and technical constraints with creativity and resilience.
- A fast-paced operator who thrives under pressure and adapts quickly to changing priorities.
- A strategic thinker who can also roll up their sleeves and get stuck into the detail.
- A natural people leader and influencer, capable of building strong cross-functional relationships.
- Excellent knowledge of eCommerce and experience driving website development, CRO and SEO strategies
- Confident at analysing and interpreting complex data and drawing out insights for business growth and optimisation.
- B2C marketing experience essential, travel industry experience or interest desirable
Head of E-Commerce employer: Riviera Travel
Contact Detail:
Riviera Travel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their e-commerce strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can drive their online sales strategy. A confident and concise introduction can make a lasting impression during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Riviera Travel and contributing to their digital growth.
We think you need these skills to ace Head of E-Commerce
Some tips for your application 🫡
Show Your Passion for E-Commerce: When writing your application, let your enthusiasm for e-commerce shine through! We want to see how your experience aligns with our goals at Riviera Travel, especially in driving online sales and optimising user journeys.
Be Data-Driven: Make sure to highlight your ability to analyse data and draw insights. We love candidates who can use data to inform decisions and improve website performance, so share specific examples of how you've done this in the past!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. This shows us you’re genuinely interested in the role and understand what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Riviera Travel
✨Know Your Numbers
As the Head of E-Commerce, you'll need to demonstrate your understanding of key performance metrics. Brush up on conversion rates, revenue figures, and lead generation statistics relevant to your past roles. Be ready to discuss how you've used data to drive decisions and improve performance.
✨Showcase Your Leadership Style
This role requires inspiring a high-performing team. Prepare examples of how you've led teams in the past, particularly in fast-paced environments. Think about specific challenges you faced and how you motivated your team to achieve results, especially in e-commerce settings.
✨Be Ready to Discuss Strategy
Riviera Travel is looking for someone who can balance strategy with tactical initiatives. Come prepared to talk about your approach to developing an e-commerce strategy, including how you prioritise short-term wins without losing sight of long-term goals. Use real-life examples to illustrate your points.
✨Understand the Customer Journey
Since this role focuses on optimising the sales journey, be ready to discuss how you've improved customer experiences in previous positions. Highlight any work you've done on user experience (UX) and how it has impacted conversion rates. Show that you understand the importance of aligning website performance with customer needs.
