At a Glance
- Tasks: Lead US digital growth strategy and drive revenue through innovative marketing.
- Company: Riviera Travel, a leading cruise and tour holiday specialist expanding in North America.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to mentor and lead a talented team.
- Why this job: Join a dynamic team and make a real impact on digital marketing in the travel industry.
- Qualifications: Proven experience in US digital marketing and ecommerce with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Riviera Travel is a private equity owned cruise and escorted tour holiday specialist, operating in the UK, Europe and across the world. The company is based in Burton-on-Trent, Staffordshire. Its holidays are aimed at over-55s who want to continue to travel and explore the world with confidence. Riviera Travel is the UK’s leading River Cruise specialist. The company has been operating since 1984 and is a Which? recommended provider. Riviera is undertaking a significant expansion in North America, the largest river cruise market globally. This expansion requires Riviera to upgrade its digital estate to make it suitable for the North American market and support its in-country team to hit required sales and lead generation.
Role Purpose
Riviera has a fantastic opportunity for a highly skilled and motivated Senior US Digital Manager to own the US digital growth strategy across digital marketing and ecommerce. The Senior Digital Marketing Manager will lead the US digital marketing function and is accountable for driving digital revenue growth, customer acquisition, and digital performance across all online channels. This role develops the digital marketing strategy, manages budget and performance targets, oversees campaign execution, and ensures alignment with overall business objectives. The team sits as part of the wider global Marketing department based in Burton on Trent. The team will receive a strategic steer for US growth from the US senior leadership but will benefit from being within the broader global marketing department. The successful candidate will report into the Global Head of Digital & Ecommerce and collaborate with the global digital leads to develop their digital marketing strategies and optimize activity in line with best practice.
Key Responsibilities
- Commercial Growth and Trading Leadership
- Lead Riviera’s North American digital growth through digital marketing investment and ecommerce ensuring all channels are connected to Riviera’s economic model - understanding the predicted value and return profiles of customer cohorts.
- Develop and execute data driven strategies to accelerate that growth.
- Lead day to day digital trading proposing and executing strategies to scale high performing acquisition channels.
- Communicate effectively to senior leadership team on investment and return, based on current trading and potential opportunities.
- Digital strategy and planning
- Develop the annual US digital marketing and ecommerce plan and subsequent reforecasts to achieve the company objectives.
- Develop the US ecommerce customer journey and product mapping to inform targeting, channel plan and landing page experience.
- Work with the Senior Digital Product Owner to define and deliver US specific development requirements, and ensure planned developments incorporate US nuances where appropriate.
- Work with the SEO Lead to ensure define US specific requirements are incorporated into the overall strategy.
- Conduct competitor analysis and market / channel opportunities.
- Evaluate emerging platforms, tech and trends for growth opportunities.
- Explore AI opportunities.
- Paid Search including Google and Bing.
- Programmatic advertising including working alongside the brand team on VOD and Connected TV.
- Affiliate and Partnership marketing.
- Paid Social channels including Meta, Reddit and TikTok.
- Ensure continuous testing, optimization and performance improvement.
- Data, analytics and performance management
- Establish dashboards and reporting frameworks to track ROI and performance.
- Analyze multi-channel attribution models to optimize spend allocation for growth.
- Work with the CRO Lead on A/B testing and experimentation strategies including creative, messaging and customer journeys.
- Develop segmentation and personalization strategies.
- Present credibly performance insights and revenue impact to executive leadership team.
- Ensure data accuracy and tracking implementation including GA4, CRM and Tagging.
- Team leadership and cross functional collaboration
- Work closely with the Senior Digital Product Owner, the Senior Digital Acquisition Manager and Senior E-Commerce Manager as part of a digital centre of excellence, ensuring best practice and cohesive and collaborative working practices are adopted across all channels.
- Lead and mentor a team of digital specialists.
- Define role, responsibility and performance expectations.
- Partner with Commercial Finance to inform growth investment decisions.
- Collaborate with brand, creative, ecommerce and sales teams, both internal and external to the business.
- Support executive team with strategic insights and recommendations.
Skills, Experience & Qualifications
- Proven track record of US / North American growth through digital marketing and ecommerce.
- Deep expertise in performance marketing and analytics.
- Strong commercial / financial acumen and forecasting ability.
- Experience managing significant budgets.
- Skilled communicator with experience managing senior stakeholders, and collaborating well with both US and UK based teams.
- Advanced knowledge of digital marketing / ecommerce platforms.
- Experience in the US market essential.
- Experience in the Travel sector desirable but not essential.
We operate hybrid working with 2-3 days per week in the office.
Senior US Digital Manager in Burton upon Trent employer: Riviera Travel
Riviera Travel is an exceptional employer, offering a dynamic work environment in Burton-on-Trent, where innovation meets tradition. With a strong focus on employee growth and collaboration within a global marketing team, staff benefit from hybrid working arrangements and the opportunity to lead impactful digital strategies in the expanding North American market. The company fosters a culture of excellence, ensuring that every team member can contribute to meaningful projects while enjoying a supportive atmosphere that values creativity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior US Digital Manager in Burton upon Trent
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Riviera Travel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Riviera Travel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Riviera Travel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Riviera Travel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior US Digital Manager in Burton upon Trent
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Riviera Travel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Riviera Travel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Riviera Travel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Riviera Travel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Riviera Travel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Riviera Travel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
