At a Glance
- Tasks: Coordinate and execute exciting email and direct mail marketing campaigns for the UK & Ireland.
- Company: Join a dynamic team in a leading marketing firm with a hybrid working model.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities to learn and develop your marketing skills.
- Why this job: Make a real impact on customer engagement and drive business growth through innovative CRM strategies.
- Qualifications: Experience in CRM roles, excellent communication skills, and a passion for customer experience.
The predicted salary is between 36000 - 60000 £ per year.
The Senior CRM Executive is responsible for supporting all aspects of coordinating and executing a busy schedule of email and direct mail marketing activity, for the UK & Ireland (Consumer) source markets. Your main objective will be to help with the planning and production of digital and print CRM ‘always-on’ activity, playing a pivotal role in delivering effective, accurate and timely communications to all customer cohorts.
In addition, you’ll also support business improvement initiatives, implementing ‘project-based’ CRM activity; ultimately driving business growth and increasing customer lifetime value. The role is based at our offices in Burton on Trent where we operate a hybrid working model with 2-3 days per week in the office.
Key Responsibilities:- Collaborating with your marketing peers, you’ll help to shape the email and direct mail plan, ensuring all content aligns with wider campaigns, messaging and business goals.
- You’ll work closely with the Studio and Product teams, to ensure content is always on brand, exceptionally high-quality, optimised for outcome, and has a high degree of accuracy guaranteed.
- You’ll work closely with the Brand & Campaigns Manager to ensure email and direct mail content is well-scheduled, well-organised (integrated with other channels) and is always delivered on time.
- You’ll support the Senior CRM Manager in the upgrade and ongoing maintenance of automated, personalised and re-targeting journeys, across all mediums but with a particular focus on digital.
- Working with your peers in the Insights Team, you’ll help to track and monitor performance (against a range of KPIs) as well as implement extensive and rigorous A/B testing.
- You’ll measure and evaluate all activity, and work with the Senior Content Manager, Designers and print suppliers to regularly improve all content.
- You’ll help collate feedback from around the business, and/or support customer research forums, events and surveys. You’ll turn that insight into actions, with a mindset of “continuous improvement.”
- You’ll work with your Digital Marketing, Sales and Operations counterparts to continuously consider the full user-journey. Paying special attention to campaign objectives, URLs and CTAs prior to any activity.
- As part of the business-wide Trading and Revenue Management function, you’ll ensure short-term tactical content (digital and print) is quickly delivered, with 100% accuracy.
- Assisting with briefing direct mail and email assets into Studio, and uploading artwork to printer portals, plus signing-off printer/email proofs when required.
- Building modules and creating emails (in Adestra), checking and signing-off proofs, and scheduling email content.
- Raising purchase orders, managing invoices and goods received notes for all related activity.
- You’ll research and recommend key Customer Relationship Management developments and advances (such as new technology, products, approaches) and make recommendations to improve overall CRM performance.
- Working with the Senior CRM Manager, you’ll input into developments across other workstreams, including loyalty programs.
- Previous experience in a CRM role (email and/or direct mail marketing activity).
- Excellent written and verbal communication skills.
- Experienced in CRM systems (Adestra) or willing to learn.
- Great team player and able to manage stakeholders.
- Ability to work effectively under pressure, capable of managing multiple projects simultaneously in a fast-paced and agile environment.
- Highly organised - Experience in planning and delivering campaigns/activations to agreed objectives within a set timeframe.
- High attention to detail, with a background in content production (copy-writing an advantage).
- Great people skills, a positive attitude and “can-do” mentality, with a strong drive for continuous improvement.
- Deeply customer-focused, with a passion for delivering the right message at the right time and in the right way, to enhance the overall customer experience.
- Good analytical abilities. Comfortable with analysing data/trends.
- Experience of managing suppliers, and a keen interest for travel is an advantage.
Senior CRM Executive - Marketing in Burton upon Trent employer: Riviera Travel
As a Senior CRM Executive at our Burton on Trent office, you'll be part of a dynamic team that thrives on collaboration and innovation in the marketing space. We offer a hybrid working model that promotes work-life balance, alongside opportunities for professional growth and development within a supportive environment. Our commitment to continuous improvement and customer focus ensures that you will play a vital role in driving business success while enjoying a fulfilling career with us.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive - Marketing in Burton upon Trent
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in CRM. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and direct mail campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM systems, especially Adestra. Be ready to discuss how you've used data to drive successful campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior CRM Executive - Marketing in Burton upon Trent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM Executive role. Highlight your experience in email and direct mail marketing, and don’t forget to showcase any CRM systems you’ve worked with, like Adestra. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and how you can contribute to our team. Be sure to mention specific projects or achievements that demonstrate your ability to drive business growth and improve customer experiences.
Showcase Your Team Spirit:We love a great team player! In your application, share examples of how you’ve collaborated with others in past roles. Whether it’s working with marketing peers or coordinating with design teams, let us know how you’ve contributed to successful campaigns.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Riviera Travel
✨Know Your CRM Inside Out
Make sure you’re familiar with CRM systems, especially Adestra, as it’s crucial for the role. Brush up on your knowledge of email and direct mail marketing strategies, and be ready to discuss how you've used these tools in past roles.
✨Showcase Your Team Spirit
This role requires collaboration with various teams, so be prepared to share examples of how you’ve successfully worked with others. Highlight your communication skills and how you’ve managed stakeholder relationships in previous projects.
✨Be Data-Driven
Since tracking performance and A/B testing are key responsibilities, come equipped with examples of how you’ve used data to drive decisions. Discuss any experience you have with analysing trends and improving campaigns based on insights.
✨Demonstrate Your Organisational Skills
With multiple projects on the go, it’s essential to show that you can manage your time effectively. Prepare to talk about how you prioritise tasks and ensure deadlines are met, especially in a fast-paced environment.
