At a Glance
- Tasks: Lead digital marketing strategies and optimise campaigns across various platforms.
- Company: Join Riverstone Living, a pioneer in luxury living for the over 65s.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for personal growth.
- Other info: Be part of a dynamic team focused on creating meaningful experiences.
- Why this job: Make a real impact in redefining later living through innovative marketing.
- Qualifications: Experience in digital marketing, CRM, and analytics is essential.
The predicted salary is between 36000 - 60000 £ per year.
Riverstone Living is the pioneer of luxury living for those who see their next stage of life as an opportunity, not a limitation. Riverstone offers a unique proposition that blends private residential living with intuitive support and a bespoke wellbeing offering, all delivered in a tranquil, design-led environment. This unique proposition redefines the meaning of later living for over 65s, and retirement communities in the UK.
The Digital Marketing Manager is the operational and performance backbone of the marketing team, responsible for CRM ownership, email marketing, analytics, paid media operations and digital platform management. This role ensures all digital marketing activity is measurable, compliant and scalable, providing reliable insight to support decision-making while maintaining a consistently high standard of execution across all digital touchpoints.
The successful candidate will bring structure, rigour and confidence to digital marketing operations, enabling the wider team to operate more effectively.
The key responsibilities of the role include but are not limited to:
- Work closely with the external paid media agency to plan, launch and optimise campaigns across Meta, Google and LinkedIn.
Digital Marketing Manager in London employer: Riverstone Living
Riverstone Living is an exceptional employer that champions a culture of innovation and support, making it an ideal place for a Digital Marketing Manager to thrive. With a focus on employee growth and development, Riverstone offers a collaborative work environment where creativity is encouraged, and team members are empowered to make impactful decisions. Located in a serene and design-focused setting, employees enjoy a unique blend of luxury living and professional fulfilment, making every day at work a rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Riverstone Living and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Riverstone Living are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Riverstone Living on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Riverstone Living. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Riverstone Living. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Riverstone Living:Show us that you’ve done your homework! In your application, briefly mention what you admire about Riverstone Living’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Riverstone Living
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Riverstone Living will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Riverstone Living, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
