Digital Marketing Executive in Reading

Rygor Group are seeking a proactive and results-driven Digital Marketing Executive to join their team. This role will be responsible for the planning, execution and optimisation of paid and organic digital marketing activity, supporting lead generation and brand growth across multiple channels. The successful candidate will play a key role in managing paid media campaigns, improving website performance and ensuring high-quality, engaging content across all digital platforms. This is an excellent opportunity for someone with strong digital marketing experience who is looking to take ownership of campaigns and make a measurable impact within a fast-paced environment.

Responsibilities include:

• Plan, implement and optimise paid media campaigns across platforms, including Google Ads (PPC), paid social media and LinkedIn.
• Manage and develop SEO strategy to improve organic search rankings, website traffic and visibility.
• Monitor, analyse and report on campaign performance, making data-driven recommendations for continuous improvement.
• Manage and maintain company websites, including content updates, optimisation and performance improvements.
• Create and coordinate engaging digital content aligned with brand and campaign objectives.
• Work closely with internal stakeholders and external agencies to deliver integrated marketing campaigns.
• Conduct keyword research, competitor analysis and market research to inform strategy.
• Ensure all digital activity aligns with brand guidelines and business objectives.
• Support the development of landing pages and conversion rate optimisation initiatives.
• Maintain accurate reporting dashboards and provide regular performance updates.

Skills and Experience Required:

• Proven experience in digital marketing, with a focus on paid media (PPC, paid social and LinkedIn).
• Strong understanding of SEO principles and best practices.
• Experience managing and updating website content (WordPress or similar CMS).
• Proficiency in digital marketing tools such as Google Ads, Google Analytics and social media platforms.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Excellent organisational skills with the ability to manage multiple campaigns and deadlines.
• Strong written and verbal communication skills.
• A proactive, results-focused and adaptable approach to work.
• Experience within B2B or automotive sectors would be desirable but not essential.

DBS: Please be advised that all successful applicants to Rygor or any of their associated businesses are required to undertake a DBS check before joining the business.

Benefits & Perks:

• An extra day off for your Birthday.
• 23 days of annual leave per year PLUS Bank Holidays.
• Four times the death in service benefit.
• Working for a workplace which champions women.
• Enhanced Maternity and Paternity pay policies and return to work post-maternity leave policy.
• Access to their wellness programme and Employee Assistance Programmes, including WeCare from Canada Life (EAP and 24HR Online GP access and second Medical Opinion).
• Mental Health First Aiders.
• Reward and recognition programmes, including their annual Rygor Group Awards and opportunities to attend the Rygor Wembley box as a celebration of your hard work and dedication.
• Annual appraisals programme and progression opportunities.
• Manufacturer training and access to our in-house training.
• Rygor Auto and Rygor Service Solutions are Maintenance Provision Rating Scheme (MPRS) accredited.