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- Tasks: Lead product marketing strategies and execute successful launches for innovative tech solutions.
- Company: Join Xperience, a forward-thinking company transforming businesses with digital solutions.
- Benefits: Enjoy private medical insurance, generous holiday entitlement, and hybrid working options.
- Why this job: Make an impact by bridging product and marketing to drive commercial growth.
- Qualifications: Experience in product marketing, strong communication skills, and analytical mindset required.
- Other info: Collaborative environment with opportunities for professional development and recognition.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Lisburn | Contract Type: Permanent
At Xperience, we unlock the full potential of businesses with digital solutions built for you and with you. Our industry experts get to know our clients’ business inside‑out, exploring processes, pain points and people, to build tailored technology across Cloud & IT Services, Cyber Security, CRM and ERP. With solutions designed around our clients’ operations, they get the freedom to be more productive and focus on what’s important for their business – without getting side‑tracked by the admin. At Xperience, we create digital solutions with the power to improve and protect businesses, both now and in the future.
The Product Marketing Manager is a specialist role responsible for ensuring Xperience’s growing product portfolio is successfully positioned, launched, and understood in the market. This role bridges a critical gap between the Product function and Marketing, accelerating time‑to‑market, improving go‑to‑market readiness, and ensuring product innovations translate into commercial growth. As Xperience expands into new products, IP, and AI‑driven solutions, this role provides the strategic focus and expertise required to develop compelling value propositions, launch campaigns, internal enablement materials, and product collateral aligned to commercial goals. You will work in close partnership with the Chief Product Officer, Growth Marketing, Customer Communications, Sales, and Customer Success to ensure consistency, clarity, and effectiveness in how Xperience brings new offerings to market. Success in this role means accelerating time‑to‑market for new products through well‑executed launches, establishing strong and consistent product positioning that differentiates Xperience in the market, and delivering high‑quality collateral that supports both acquisition and customer growth. It also involves equipping Sales and Customer Success with effective enablement materials, driving greater customer adoption and cross‑sell/upsell performance, and strengthening alignment and operational efficiency between Product and Marketing teams. This is a hybrid role with occasional UK travel.
Job Responsibilities
- Go‑to‑Market Strategy & Product Launches
- Lead and execute go‑to‑market (GTM) plans for new product launches across all solution areas.
- Ensure all launches are aligned with commercial priorities, customer needs, and market opportunities.
- Manage cross‑functional launch processes; define launch objectives, messaging frameworks, timelines, channels, and measurement criteria.
- Product Positioning & Messaging
- Develop and maintain clear, differentiated value propositions for each product line.
- Partner with the Product team to translate technical capabilities into compelling market‑facing narratives.
- Develop internal enablement materials to support Sales and Customer Success teams with tools they need to accelerate adoption, cross‑sell, and upsell conversations.
- Create high‑quality product brochures, datasheets, sales guides, solution briefs, user‑friendly product documentation, and thought‑leadership content.
- Cross‑Functional Collaboration
- Act as key liaison between Product and Marketing to ensure alignment on positioning, messaging, and launch timing.
- Collaborate with Growth Marketing on launch amplification, campaign integration, and digital optimisation.
- Work with Customer Communications to ensure customers are informed and excited about product updates and enhancements.
Benefits
- Private Medical Insurance on completion of probationary period for you, with option to add spouse and children and reduced cost
- Salary Sacrifice Pension Scheme, 5% ER, 3% EE contributions
- Death in Service Benefit x 3‑time base salary from commencement of employment
- Generous 30‑Day Annual Holiday Entitlement (Jan‑Dec)
- 8 Public Holidays
- Additional Guaranteed Birthday Leave – 1 Day
- Volunteering Day per year to support an Xperience chosen charity, or a charity of your choice
- Enhanced Sick Pay on completion of probationary period
- Bereavement Leave Policy
- Enhanced Parental Leave Policy
- Wellbeing Benefits (Mental Health Support, Flu Vaccinations etc)
- Long Service Awards commencing from 1 year’s service
- Monthly/ Annual Recognition Awards
- 36.25 hours working week
- Hybrid Working
- Salary Sacrifice Cycle to Work Scheme
- Salary Sacrifice EV Scheme coming soon
- Employee Referral Bonus of ÂŁ1500 per hire
- Discounted IT Purchase Scheme
- Company Funded Social Events
- Easily accessible and free car parking
Xperience is an equal opportunities employer.
Experience Required
Essential
- Demonstrated experience in Product Marketing, ideally in a SaaS, technology, or B2B environment.
- Strong ability to translate complex technical information into clear, compelling messaging.
- Experience building or managing go‑to‑market plans for product launches.
- Excellent communication, copywriting, and content production capabilities.
- Strong stakeholder management and cross‑functional collaboration skills.
- Analytical mindset with the ability to interpret insights, trends, and performance data to inform decisions.
Desirable
- Experience working with CRM, ERP, AI‑driven tools or Cyber Security solutions.
- Experience in fast‑paced organisations with multiple concurrent product releases.
- Understanding of sales processes and sales enablement best practices.
Apply Online
Product Marketing Manager in Lisburn employer: Riverlite part of Xperience
Contact Detail:
Riverlite part of Xperience Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Lisburn
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Product Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past product marketing successes. Include case studies, campaigns you've led, and any cool collateral you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Xperience inside and out. Understand their products, market positioning, and recent launches. This will help you tailor your responses and show them you're genuinely interested in the role and the company.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Xperience and ready to contribute to our exciting journey.
We think you need these skills to ace Product Marketing Manager in Lisburn
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, especially in SaaS or tech environments, and show how your skills align with Xperience's goals.
Showcase Your Communication Skills: Since this role requires excellent communication and copywriting abilities, include examples of your past work that demonstrate these skills. Whether it's a successful campaign or a compelling product brochure, let us see your best work!
Highlight Cross-Functional Collaboration: We love teamwork! Share experiences where you've successfully collaborated with different teams, like Sales or Customer Success. This will show us you can bridge the gap between Product and Marketing effectively.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Xperience.
How to prepare for a job interview at Riverlite part of Xperience
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Xperience's product portfolio. Familiarise yourself with their offerings, especially in Cloud & IT Services, Cyber Security, CRM, and ERP. This will help you articulate how your experience aligns with their needs and demonstrate your genuine interest in the role.
✨Craft Compelling Value Propositions
Prepare to discuss how you would develop clear and differentiated value propositions for Xperience’s products. Think about examples from your past where you successfully translated technical capabilities into market-facing narratives. This shows you can bridge the gap between Product and Marketing effectively.
✨Showcase Your Go-to-Market Strategy Skills
Be ready to share specific examples of go-to-market plans you've built or managed in previous roles. Highlight your ability to align launches with commercial priorities and customer needs. This will demonstrate that you have the strategic focus required for the Product Marketing Manager position.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams, prepare to discuss your experience in cross-functional collaboration. Share instances where you acted as a liaison between different departments, ensuring alignment on messaging and launch timing. This will show that you can foster teamwork and drive successful outcomes.
