At a Glance
- Tasks: Create and manage engaging paid social campaigns across Meta, TikTok, and more.
- Company: Join a dynamic team at a leading marketing agency focused on creativity and results.
- Benefits: Enjoy a 50% staff discount, free gym access, flexible working, and generous holiday.
- Other info: Great opportunities for career growth and professional development.
- Why this job: Shape innovative ad strategies and make an impact in the fast-paced world of social media.
- Qualifications: 2+ years in Paid Social with a strong creative instinct and analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
We are seeking an experienced and results-driven Senior Paid Social Executive to join our Paid Media team on a 6-month fixed‑term contract. Reporting to the Paid Social Manager, you will play a pivotal role in our approach to channel management, measurement, and driving content excellence across our platforms. This is a creative‑first paid social role where your instinct for scroll‑stopping content is as valued as your performance data. You will shape the creative direction of paid social campaigns across Meta, TikTok, and beyond—turning audience insights into ads that work.
Responsibilities
- Develop and execute paid social strategy across the UK and Ireland.
- Manage day‑to‑day campaign budgets within a multi‑million‑pound media investment, ensuring spend is delivered against performance KPIs.
- Build strong relationships with platform reps and external partners to stay ahead of best practice and opportunities.
- Lead the creative strategy end‑to‑end—briefing, testing, analysing, and scaling formats, hooks, and messages that drive results.
- Work closely with creative teams to brief and develop Paid Social assets that align with campaign goals, providing clear direction on format, hook, message, and personas.
- Provide data‑led creative insights to optimise messaging and visuals, translating numbers into concepts that stop thumbs and drive action.
- Run structured creative testing across formats, placements, and hooks to identify and scale top‑performing creative approaches.
- Stay informed on social content trends, native formats, emerging placements, and creative best practices on TikTok and Meta to guide ad design and messaging.
- Deliver Paid Social campaigns across Meta, TikTok, and other emerging platforms, meeting core KPIs including traffic, conversions, revenue, and ROI.
- Support testing across new placements, formats, and bidding strategies, scaling successful initiatives.
- Champion experimentation and innovation within the Paid Social channel.
Budget Management
- Monitor and manage campaign budgets daily to maximise performance.
- Ensure accurate forecasting and pacing of spend.
- Work with Paid Media, Brand, CRM, E‑com Ops, and Trading teams to deliver integrated campaigns and support trade priorities.
- Share learnings and insights with wider marketing teams to influence strategy.
- Collaborate with platform partners and creative teams to deliver innovative campaign activity.
Industry
- Stay up to date with Paid Social trends, platform changes, and new tools.
Measurement & Reporting
- Build and maintain reports using platform dashboards and internal reporting tools, including GA4.
- Analyse campaign performance, providing actionable insights and recommendations.
- Communicate results clearly to the Paid Social Manager and senior stakeholders.
You will bring platform expertise, a test‑and‑learn mindset, and genuine creative problem‑solving skills to drive strong results from our Paid Social investment.
Qualifications
- 2+ years’ experience in Paid Social, ideally in a fast‑paced B2C, retail, or e‑commerce environment.
- Strong creative instinct—you understand what makes an ad stop the scroll and can brief it clearly.
- Experience briefing creative teams and providing performance‑based creative feedback.
- In‑depth knowledge of Meta Ads Manager, TikTok Ads Manager, and experience across additional platforms considered a plus.
- Strong understanding of GA4 and web analytics tools.
- Comfortable managing large budgets and driving measurable results.
- Strong analytical and numerical skills—you can interpret data and turn it into creative direction.
- Excellent communication and reporting skills, with the ability to translate complex performance data into clear, actionable insights.
- Test‑and‑learn mindset with genuine curiosity about what’s working in social.
- Ability to manage multiple priorities effectively in a dynamic, fast‑paced environment.
Benefits
- Generous 50% staff discount and a bargain staff shop on site.
- Free onsite gym and subsidised restaurant & café.
- Social events throughout the year.
- Enhanced maternity, paternity, adoption, and fertility treatment benefits.
- Flexible working and early finish Fridays in summer.
- Give‑as‑you‑earn scheme with matched funding for a ‘Giver Island’ day each year.
- Support with upskilling through on‑the‑job training and qualifications.
- Succession plan for career progression.
- Generous bonus scheme and private pension plan.
- 25 days paid holiday, exclusive of Bank Holidays, with the option to purchase additional holiday twice a year.
Paid Social Executive in City of Westminster employer: River Island
Join a dynamic and innovative team as a Senior Paid Social Executive, where your creativity and analytical skills will thrive in a supportive work culture. With generous benefits including a 50% staff discount, flexible working hours, and a commitment to employee growth through training and career progression, this role offers a rewarding opportunity to make a significant impact in the fast-paced world of paid social media. Located in a vibrant area, you'll enjoy a collaborative environment that champions experimentation and creativity, making it an excellent place for professionals looking to advance their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in City of Westminster
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Paid Social Executive in City of Westminster
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at River Island from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at River Island specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at River Island
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at River Island, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show River Island you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure River Island that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for River Island, so think on your feet and don't hesitate to showcase your creativity!
