At a Glance
- Tasks: Drive engaging CRM campaigns and enhance customer journeys with innovative strategies.
- Company: Join a beloved fashion retailer with a vibrant team culture.
- Benefits: Enjoy 50% staff discount, flexible working, and a free onsite gym.
- Other info: Great career progression opportunities and a supportive, inclusive workplace.
- Why this job: Be part of a dynamic team shaping customer experiences in the fashion industry.
- Qualifications: Experience in email marketing and strong analytical skills are essential.
The predicted salary is between 27900 - 34100 £ per year.
With a passion for delivering an inspirational and seamless customer journey, you will have experience in driving value for businesses through CRM and customer communications. Reporting directly to the CRM Communications Manager, you will act as a highly skilled and empowered driver of our CRM communications. Looking after both the audience segmentation and the build of our email and app push campaigns, plus exploring other channels to drive further engagement with customers.
This is a great opportunity for someone looking to get involved in all aspects of CRM at one of the best-known fashion retailers in the UK.
Accountabilities
- Coordinate the end-to-end build of CRM campaigns including liaising with multiple teams within the business.
- Key user of our Customer Data Platform (Bloomreach) to build weekly campaign scenarios and automated triggers.
- Support in the regular reporting of both campaign and channel performance and help in identifying key trends or opportunities to drive business.
- Continual competitor analysis and understanding of the wider market performance of direct comms channels, such as the rise of personalisation and automation.
- Accountable for co-ordinating email and push content into development for activation in a timely manner.
- Support in the setup of customer promotional campaigns including creating audiences within our promo management system.
Skills
- Experience of email marketing, ideally with Bloomreach or similar ESPS.
- Understanding of web analytics and key KPI’s in the email and app push channel.
- Experience of Google Analytics highly desirable.
- Analytical thinking.
- Collaborative and team player.
- Organised and detail-orientated.
- Strong communication skills.
We are committed to providing a safe and inclusive workplace where everyone is treated with dignity and respect. We expect all employees to uphold our values and contribute to a positive working environment. Our business is made up of a diverse community, where we all belong and feel part of something bigger. We are committed to equality of opportunity and welcome applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise.
CRM Communications Executive employer: River Island Clothing Co., Ltd.
Join a dynamic team at our Chelsea House head office, where we prioritise collaboration and innovation in the ecommerce space. As an Ecommerce Enrichment Executive, you'll benefit from a supportive work culture that values employee growth, offering opportunities for professional development and flexible work arrangements. With a focus on quality and creativity, we empower our employees to make a meaningful impact in the fashion industry while enjoying a vibrant and inclusive workplace.
Contact Details:
River Island Clothing Co., Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Communications Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for River Island Clothing Co., Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like River Island Clothing Co., Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with River Island Clothing Co., Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at River Island Clothing Co., Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Communications Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit River Island Clothing Co., Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of River Island Clothing Co., Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about River Island Clothing Co., Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at River Island Clothing Co., Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at River Island Clothing Co., Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At River Island Clothing Co., Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
