SEM Analyst

We believe it takes great people to create a great product. That’s why our team lives our company values and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries.

In this role, you will get a chance to be the analytical backbone of Pipedrive's SEM team – building the data foundation that powers faster, bolder paid search decisions at a global scale. You will be joining a strong martech environment – our Marketing Analytics team has already built a solid, well-structured data foundation. Your job isn’t to start from scratch; it’s to extend and deepen what exists, bringing SEM-specific insight and channel expertise that takes our data capability to the next level.

Your new adventure:

• Build and maintain SEM performance dashboards on top of our existing data infrastructure – clear, reliable and built for both at-a-glance reporting and deep troubleshooting.
• Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels – building the analytical layer that takes our SEM insight from good to exceptional.
• Go beyond platform-native reporting – joining ad platform data with internal metrics to connect paid search activity to real downstream business outcomes.
• Design and track A/B tests – from hypothesis through to conclusion – ensuring learnings are clearly documented and translated into the team's next move.
• Turn analytical findings into sharp, actionable recommendations that the team can act on with confidence.

Campaign Management (30%):

• Support the creation, management and optimisation of paid search campaigns across Google Ads and Microsoft Ads.
• Conduct keyword research, ad copy testing, bid management and negative keyword development.
• Monitor campaign performance and flag issues and opportunities proactively.

Does this sound like you?

• 3+ years of experience in a data/marketing analytics or SEM role with a strong focus on reporting and analysis.
• Proficiency in Tableau/Looker/BI tools for data visualization and dashboarding.
• Practical experience using SQL and Python (Pandas/NumPy) for data manipulation and handling large datasets.
• Comfortable working with multiple data sources – platform exports, CRM data and internal data tables.
• Familiarity with Google Ads data – you understand what the metrics mean in a paid search context.
• An analytical mindset – you ask why before you answer what.
• A background in maths, computer science, economics or a related field is a plus.
• Familiarity with the Google Ads API is a plus.
• Experience/interest in utilising AI for data automation/analysis is a plus.

Why Pipedrive?

• People-first culture – Be part of a team that values authenticity, champions collaboration, and supports each other – no egos, just teamwork.
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision.
• We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG.
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential.
• Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work.

Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.