Principal Product Designer

Principal Product Designer

Full-Time 70000 - 90000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Design innovative AI-native experiences and shape product direction with your creative vision.
  • Company: Join a people-first tech company that values collaboration and authenticity.
  • Benefits: Enjoy flexible hours, wellness perks, performance bonuses, and 28 paid leave days.
  • Other info: Diverse and inclusive environment with opportunities for mentorship and growth.
  • Why this job: Make a real impact by helping over 100,000 businesses thrive through thoughtful design.
  • Qualifications: 8+ years in product design, strong systems thinking, and fluency in AI-assisted workflows.

The predicted salary is between 70000 - 90000 £ per year.

We’re looking for a Principal Product Designer who operates at the intersection of deep craft and strategic thinking. Someone who cares as much about a perfectly resolved interaction as they do about reframing the problem itself. You will shape not only what we build, but why we build it. AI is no longer a feature layer - it is redefining workflows, user expectations, and what great software feels like. We want a designer who has already internalised this shift and is genuinely curious about where human judgment and machine capability meet. Working closely with Product, Engineering, and leadership, you’ll help define AI-native experiences that are thoughtful, ambitious, and exceptionally well-crafted. If you bring strong product intuition, systems thinking, and a high bar for execution, we’d love to hear from you!

Responsibilities

  • Define and maintain design systems, patterns, and components that work consistently across product surfaces.
  • Frame problem and opportunity spaces clearly, turning ambiguous inputs into actionable design directions.
  • Design end-to-end user flows, from high-level architecture through to detailed interaction and visual design.
  • Prototype and validate ideas quickly, using AI-assisted workflows to accelerate exploration and iteration.
  • Review and critique design work across the team, providing specific and constructive feedback.
  • Collaborate with product managers and engineers throughout the build cycle to ensure design intent is preserved in delivery.
  • Conduct and synthesize design reviews, usability observations, and feedback loops to inform ongoing work.
  • Contribute to and uphold craft standards across the team, including interaction details, edge cases, and visual consistency.

Qualifications

  • At least 8+ years of experience working as a product designer or similar role.
  • Ability to design end-to-end product experiences, from flow and structure through to detailed visual and interaction design.
  • Strong systems thinking, ability to design components, patterns, and guidelines that scale across a product.
  • Ability to frame and communicate design decisions clearly in written and verbal form, including to non-design audiences.
  • Fluency with AI-assisted design and prototyping workflows as part of day-to-day practice.
  • Experience working in fast-moving product teams with short iteration cycles.
  • Comfortable working with ambiguity and defining the brief as part of the work, not just responding to one.
  • Collaborative working style with product, engineering, and research counterparts.
  • Familiarity with the specific product domain or industry.
  • Experience running or contributing to user research and usability testing.
  • Working knowledge of front-end constraints and implementation considerations.
  • Experience contributing to or owning a design system at team or organisation scale.

Benefits

  • People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork.
  • Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome.
  • Unlock potential– Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision.
  • We’ve got you– Your well-being matters. Enjoy flexible hours, wellness perks and SWAG.
  • Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even paternal leave—because we take care of ourselves and our people.
  • Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential.
  • Packed with purpose– Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work.

Diversity & Inclusion: Pipedrive is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applications regardless of race, color, religion, age, gender, sexual orientation, gender identity or expression, national origin, disability, veteran status, marital or family status, or any other characteristic protected by applicable law.

Eligibility: Please note that for this position, we are only able to consider candidates who already possess the legal right to work in Portugal without the need for visa sponsorship or relocation assistance.

Background Checks: Where permitted by local law and necessitated by the scope of the role (e.g., access to sensitive data), Pipedrive may conduct a pre-employment background check. This will be handled in strict accordance with our Candidates Privacy Notice.

Principal Product Designer employer: Rival

At Pipedrive, we pride ourselves on fostering a people-first culture that champions collaboration and authenticity, making it an exceptional place for a Principal Product Designer to thrive. With flexible hours, wellness perks, and a commitment to employee growth through mentorship and internal mobility, we empower our team to push boundaries and innovate in the AI space. Join us in making a meaningful impact for over 100,000 small and medium-sized businesses while working alongside top talent in an inclusive environment in Portugal.

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Contact Details:

Rival Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Principal Product Designer

Tip Number 1

Network like a pro! Reach out to folks in your industry, attend design meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

Tip Number 2

Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially projects that showcase your AI-assisted design skills. When you get the chance to chat with hiring managers, be ready to discuss your thought process and how you tackle design challenges.

Tip Number 3

Prepare for interviews by practising common design questions and scenarios. Think about how you’d frame problems and opportunities, and be ready to demonstrate your systems thinking. We want to see how you approach design from start to finish!

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Let’s make great things happen together!

We think you need these skills to ace Principal Product Designer

Product Design
Interaction Design
Visual Design
Design Systems
Prototyping
AI-assisted Workflows
Systems Thinking

Some tips for your application 🫡

Show Your Craft:When you’re applying for the Principal Product Designer role, make sure to showcase your design skills. Include a portfolio that highlights your best work, especially projects where you’ve defined and maintained design systems or tackled complex user flows.

Frame Your Experience:In your application, clearly articulate how your experience aligns with the responsibilities listed in the job description. Talk about specific instances where you've framed problem spaces or collaborated with product and engineering teams to deliver exceptional designs.

Be Curious About AI:Since AI is a big part of this role, don’t shy away from discussing your experiences with AI-assisted design workflows. Share examples of how you’ve integrated AI into your design process and how it has influenced your approach to creating user experiences.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the hiring process. We can’t wait to see what you bring to the table!

How to prepare for a job interview at Rival

Know Your Craft Inside Out

As a Principal Product Designer, you need to demonstrate your deep understanding of design principles and systems thinking. Be prepared to discuss your past projects in detail, showcasing how you framed problems and crafted solutions that align with user needs and business goals.

Showcase Your AI Fluency

Since AI is a key focus for this role, make sure to highlight your experience with AI-assisted design workflows. Bring examples of how you've integrated AI into your design process, and be ready to discuss the impact it had on your projects and user experiences.

Prepare for Collaborative Scenarios

Collaboration is crucial in this role, so think of specific instances where you've worked closely with product managers and engineers. Be ready to share how you ensured design intent was preserved during the build cycle and how you handled feedback from various stakeholders.

Embrace Ambiguity and Problem Framing

This position requires comfort with ambiguity and the ability to define briefs. Prepare to discuss how you've tackled unclear project requirements in the past, turning them into actionable design directions. Show your strategic thinking by framing potential opportunities clearly.