Principal Product Designer in London

We’re looking for a Principal Product Designer who operates at the intersection of deep craft and strategic thinking. Someone who cares as much about a perfectly resolved interaction as they do about reframing the problem itself. You will shape not only what we build, but why we build it. AI is no longer a feature layer - it is redefining workflows, user expectations, and what great software feels like. We want a designer who has already internalised this shift and is genuinely curious about where human judgment and machine capability meet. Working closely with Product, Engineering, and leadership, you’ll help define AI-native experiences that are thoughtful, ambitious, and exceptionally well-crafted. If you bring strong product intuition, systems thinking, and a high bar for execution, we’d love to hear from you!

Responsibilities

• Define and maintain design systems, patterns, and components that work consistently across product surfaces.
• Frame problem and opportunity spaces clearly, turning ambiguous inputs into actionable design directions.
• Design end-to-end user flows, from high-level architecture through to detailed interaction and visual design.
• Prototype and validate ideas quickly, using AI-assisted workflows to accelerate exploration and iteration.
• Review and critique design work across the team, providing specific and constructive feedback.
• Collaborate with product managers and engineers throughout the build cycle to ensure design intent is preserved in delivery.
• Conduct and synthesize design reviews, usability observations, and feedback loops to inform ongoing work.
• Contribute to and uphold craft standards across the team, including interaction details, edge cases, and visual consistency.

Qualifications

• At least 8+ years of experience working as a product designer or similar role.
• Ability to design end-to-end product experiences, from flow and structure through to detailed visual and interaction design.
• Strong systems thinking, ability to design components, patterns, and guidelines that scale across a product.
• Ability to frame and communicate design decisions clearly in written and verbal form, including to non-design audiences.
• Fluency with AI-assisted design and prototyping workflows as part of day-to-day practice.
• Experience working in fast-moving product teams with short iteration cycles.
• Comfortable working with ambiguity and defining the brief as part of the work, not just responding to one.
• Collaborative working style with product, engineering, and research counterparts.
• Familiarity with the specific product domain or industry.
• Experience running or contributing to user research and usability testing.
• Working knowledge of front-end constraints and implementation considerations.
• Experience contributing to or owning a design system at team or organisation scale.

Benefits

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork.
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision.
• We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG.
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential.
• Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work.

Diversity & Inclusion: Pipedrive is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

Eligibility: Please note that for this position, we are only able to consider candidates who already possess the legal right to work in Portugal without the need for visa sponsorship or relocation assistance.

Background Checks: Where permitted by local law and necessitated by the scope of the role (e.g., access to sensitive data), Pipedrive may conduct a pre-employment background check.