Director of Product Analytics
Director of Product Analytics

Director of Product Analytics

Full-Time 80000 - 100000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a high-performing team to transform data into actionable insights for product growth.
  • Company: Join Pipedrive, a people-first tech company empowering sales and marketing teams globally.
  • Benefits: Enjoy flexible hours, wellness perks, performance bonuses, and 28 paid leave days.
  • Other info: Inclusive culture that values collaboration and personal growth.
  • Why this job: Make a real impact by helping over 100,000 businesses succeed with innovative analytics.
  • Qualifications: 10+ years in analytics with strong leadership and SaaS experience required.

The predicted salary is between 80000 - 100000 £ per year.

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.

The Director of Product Analytics leads Pipedrive’s global product analytics function, transforming data into actionable insights that accelerate growth and optimize the performance of the website and product offerings. This role partners deeply with our Product teams to understand customer behavior, pain points and optimisation opportunities, enabling prioritisation of the most impactful enhancements for our customers, and driving the experimentation programme to measure and understand their impact.

Your new adventure:

  • Lead and grow a high-performing Product Analytics team focused on behavioral analysis, experimentation, and product data science.
  • Define and evolve a global product measurement strategy, ensuring key metrics align product development with business growth and customer retention.
  • Build and maintain a unified behavioral analytics framework to map the customer journey—from first website interaction to product adoption and renewal.
  • Partner with Product, Engineering, and Marketing to inform roadmaps and connect acquisition channels with in-product behavior.
  • Own and scale the experimentation framework, promoting rigorous A/B testing and a strong culture of learning and iteration.
  • Turn complex behavioral data into clear insights, dashboards, and narratives that highlight user value and friction points for stakeholders.
  • Enable data-informed decision-making by expanding self-service analytics tools and supporting Product Managers with training and guidance.
  • Explore and implement AI-driven solutions to improve efficiency, enhance self-serve analytics, and support innovation.

Does this sound like you?

  • 10+ years in analytics, including at least 5 years leading Product Analytics or Product Data Science functions in a SaaS or digital-first company.
  • Experience building, managing, and scaling analytics teams (ideally 10+ people) in a high-growth, global environment.
  • Strong understanding of user behavior analysis, retention, and product-led growth principles.
  • Advanced proficiency in SQL and data visualization tools (e.g., Tableau), along with experience in behavioral analytics and experimentation platforms (e.g., Amplitude, Optimizely).
  • Experience designing and analyzing A/B and multivariate tests, with a solid understanding of statistical significance and experimental rigor.
  • Ability to translate complex data into clear insights and recommendations that influence senior stakeholders, including VP and executive levels.
  • Experience applying machine learning or predictive modeling to product use cases (e.g., churn prediction).
  • Strong understanding of SaaS metrics (e.g., LTV/CAC) and how product engagement impacts business performance.

Why Pipedrive:

  • People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome.
  • Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change.
  • We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks, and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people.
  • Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability.
  • Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work.

Based on this role's access to certain data, Pipedrive might conduct a pre-employment background investigation in conjunction with your application for employment with our company. Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment. Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status. Please note that for this role we’re currently unable to offer relocation assistance or visa sponsorship.

Director of Product Analytics employer: Rival

Pipedrive is an exceptional employer that fosters a people-first culture, where authenticity and collaboration are at the heart of our operations. With a commitment to employee well-being, we offer flexible hours, generous leave policies, and opportunities for personal and professional growth through mentorship and coaching. Join us in making a meaningful impact as we empower over 100,000 businesses worldwide with innovative tools and a supportive work environment.
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Contact Detail:

Rival Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of Product Analytics

✨Tip Number 1

Network like a pro! Reach out to your connections in the industry, especially those who work at Pipedrive or similar companies. A friendly chat can open doors and give you insider info on the company culture and what they really value.

✨Tip Number 2

Prepare for the interview by diving deep into Pipedrive’s products and analytics strategies. Show us that you understand their mission and how your experience aligns with their goals. Bring examples of how you've driven product growth through data insights.

✨Tip Number 3

Don’t just talk about your skills—show us! If you’ve got a portfolio or case studies demonstrating your past successes in product analytics, bring them along. Visuals can make a huge impact and help us see your thought process.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Pipedrive team. Don’t miss out on this opportunity!

We think you need these skills to ace Director of Product Analytics

Product Analytics
Data Science
User Behaviour Analysis
Retention Strategies
A/B Testing
SQL
Data Visualisation Tools
Behavioural Analytics
Experimentation Platforms
Statistical Significance
Machine Learning
Predictive Modelling
SaaS Metrics
Team Management
Communication with Senior Stakeholders

Some tips for your application 🫡

Show Your Passion for Product Analytics: When writing your application, let your enthusiasm for product analytics shine through! Share specific examples of how you've transformed data into actionable insights in your previous roles. We love seeing candidates who are genuinely excited about making a difference.

Tailor Your Application: Make sure to customise your application to highlight your experience in SaaS and product analytics. Use the job description as a guide to align your skills with what we're looking for. This shows us that you understand the role and are serious about joining our team.

Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Highlight your key achievements and how they relate to the role of Director of Product Analytics.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!

How to prepare for a job interview at Rival

✨Know Your Numbers

As a Director of Product Analytics, you'll need to demonstrate your expertise in metrics. Brush up on key SaaS metrics like LTV/CAC and be ready to discuss how product engagement impacts business performance. Prepare examples of how you've used data to drive decisions in previous roles.

✨Showcase Your Leadership Skills

This role involves leading a high-performing team, so be prepared to share your experiences in building and managing analytics teams. Highlight specific instances where you’ve fostered collaboration and growth within your team, and how you’ve scaled analytics functions in a high-growth environment.

✨Master the Art of Storytelling with Data

You’ll need to turn complex data into clear insights for stakeholders. Practice explaining your past projects in a way that highlights user value and friction points. Use visuals or dashboards if possible to illustrate your points during the interview.

✨Embrace Experimentation

Since this role involves owning the experimentation framework, be ready to discuss your experience with A/B testing and multivariate tests. Share examples of how you've applied statistical significance in your analyses and the impact of your findings on product development.

Director of Product Analytics
Rival

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