At a Glance
- Tasks: Lead exciting retail brand activations across the UK and Ireland in premium locations.
- Company: Join a dynamic team focused on innovative brand experiences in the beauty industry.
- Benefits: Competitive salary, creative work environment, and opportunities for personal growth.
- Other info: Fast-paced role with opportunities to work with global teams and industry leaders.
- Why this job: Be part of a vibrant community making a real impact in retail marketing.
- Qualifications: Experience in retail marketing and a passion for creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
As the Omnichannel Brand Activation Executive for the UKIE region, your core responsibility is to oversee all retail brand activations within the UK and Ireland – focusing on Premium locations and Mind Oasis and key cities. Collaborating with specialists across various fields such as Campaigns, Digital Commerce, PR, and Influencers, you will play a pivotal role in ensuring best in class retail activations across multiple touchpoints.
You will work as part of the Brand Activation Team, supporting the creation and management of all brand activation across new store openings, in-store activations, and the commercial cycle across the entire retail estate, as well as leading always-on best-in-class experiences for our London Mind Oasis.
Alongside this, you will support the Brand Activation Manager in growing the local database, ensuring increased customer lifetime value, higher spending intensity, and more frequent purchases by our members. Customising strategies for the UK and Ireland with distinct approaches for each, you will actively communicate insights and learnings to the global and local marketing teams.
As a key member of the UKIE Marketing Team, you will play an important role in establishing a well-being community in the UKIE region through the strategic development and execution of omnichannel activations. Working closely not only with marketing colleagues but also cross-functionally with Retail, Retail Operations, Real Estate, and Training Teams, as well as with our global marketing team and external partners, you will help make magic happen!
Key Responsibilities:- Manage all retail activations in the UKIE region, leading premium locations, Mind Oasis, and key city locations.
- Maintain strong relationships with retail partners across shopping centres and BIDs.
- Optimise media channels where relevant to support new store openings and other key locations.
- Set and evaluate the success KPIs of each brand activation.
- Drive CRM initiatives, emphasising growth and activation of the database, and oversee communication through various channels.
- Demonstrate creativity, energy, and strong analytical skills, fostering effective teamwork both locally and globally.
- Uphold an entrepreneurial mindset and excellent communication skills, working towards measurable results and continuously monitoring the impact of activations.
- Exhibit a profound affinity for our brand and stay abreast of beauty industry trends, actively keeping track of activation strategies employed by other leading brands.
- Oversee and monitor the brand activation budget.
- Independently analyse market dynamics and competitor activity within the UKIE region, identifying opportunities and sharing insights and recommendations to the global and local marketing teams.
- Foster close collaboration with all specialists in the UKIE region and external agencies.
- Previous experience in a similar role working for a fast-paced multi-site branded retailer.
- Previous background in marketing communications.
- Proven affinity with retail marketing and experience in omni-channel activation.
- Flexible with priorities and comfortable in a fast-paced, agile environment.
- Driven, a self-starter, and team player with attention to detail.
- Creative and curious mind and a positive attitude.
All your information will be kept confidential according to EEO guidelines.
Brand Activations Executive - Central London (37.5 Hours) employer: Rituals
As a Brand Activations Executive in Central London, you will thrive in a dynamic and innovative work culture that champions creativity and collaboration. Our commitment to employee growth is evident through tailored development opportunities and a supportive environment that encourages you to make a meaningful impact on our brand's presence in the UKIE region. Join us in a vibrant city where your contributions will not only enhance customer experiences but also foster a well-being community, making this an exceptional place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activations Executive - Central London (37.5 Hours)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rituals and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rituals are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rituals on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rituals. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Activations Executive - Central London (37.5 Hours)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rituals. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rituals:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rituals’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rituals
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rituals will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rituals, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
