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- Tasks: Lead exciting retail brand activations across the UK and Ireland in premium locations.
- Company: Join a dynamic team focused on innovative brand experiences in the beauty industry.
- Benefits: Competitive salary, creative work environment, and opportunities for personal growth.
- Why this job: Be part of a vibrant community making a real impact in retail marketing.
- Qualifications: Experience in retail marketing and a passion for creativity and collaboration.
- Other info: Fast-paced role with opportunities to work with global teams and industry leaders.
The predicted salary is between 36000 - 60000 £ per year.
As the Omnichannel Brand Activation Executive for the UKIE region, your core responsibility is to oversee all retail brand activations within the UK and Ireland – focusing on Premium locations and Mind Oasis and key cities. Collaborating with specialists across various fields such as Campaigns, Digital Commerce, PR, and Influencers, you will play a pivotal role in ensuring best in class retail activations across multiple touchpoints.
You will work as part of the Brand Activation Team, supporting the creation and management of all brand activation across new store openings, in-store activations, and the commercial cycle across the entire retail estate, as well as leading always-on best-in-class experiences for our London Mind Oasis.
Alongside this, you will support the Brand Activation Manager in growing the local database, ensuring increased customer lifetime value, higher spending intensity, and more frequent purchases by our members. Customising strategies for the UK and Ireland with distinct approaches for each, you will actively communicate insights and learnings to the global and local marketing teams.
As a key member of the UKIE Marketing Team, you will play an important role in establishing a well-being community in the UKIE region through the strategic development and execution of omnichannel activations. Working closely not only with marketing colleagues but also cross-functionally with Retail, Retail Operations, Real Estate, and Training Teams, as well as with our global marketing team and external partners, you will help make magic happen!
Key Responsibilities:- Manage all retail activations in the UKIE region, leading premium locations, Mind Oasis, and key city locations.
- Maintain strong relationships with retail partners across shopping centres and BIDs.
- Optimise media channels where relevant to support new store openings and other key locations.
- Set and evaluate the success KPIs of each brand activation.
- Drive CRM initiatives, emphasising growth and activation of the database, and oversee communication through various channels.
- Demonstrate creativity, energy, and strong analytical skills, fostering effective teamwork both locally and globally.
- Uphold an entrepreneurial mindset and excellent communication skills, working towards measurable results and continuously monitoring the impact of activations.
- Exhibit a profound affinity for our brand and stay abreast of beauty industry trends, actively keeping track of activation strategies employed by other leading brands.
- Oversee and monitor the brand activation budget.
- Independently analyse market dynamics and competitor activity within the UKIE region, identifying opportunities and sharing insights and recommendations to the global and local marketing teams.
- Foster close collaboration with all specialists in the UKIE region and external agencies.
- Previous experience in a similar role working for a fast-paced multi-site branded retailer.
- Previous background in marketing communications.
- Proven affinity with retail marketing and experience in omni-channel activation.
- Flexible with priorities and comfortable in a fast-paced, agile environment.
- Driven, a self-starter, and team player with attention to detail.
- Creative and curious mind and a positive attitude.
All your information will be kept confidential according to EEO guidelines.
Brand Activations Executive - Central London (37.5 Hours) employer: Rituals
Contact Detail:
Rituals Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activations Executive - Central London (37.5 Hours)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups. The more you engage, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your previous work and projects. This is your chance to shine and demonstrate how you can bring value to the team.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their brand values, and come armed with questions. This shows you’re genuinely interested and ready to contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our community!
We think you need these skills to ace Brand Activations Executive - Central London (37.5 Hours)
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for our brand shine through! We want to see how much you love what we do and how you can contribute to our mission of creating amazing retail activations.
Tailor Your Experience: Make sure to highlight your previous experience in retail marketing and omnichannel activation. We’re looking for specific examples that demonstrate your skills and how they relate to the role. Don’t be shy about showcasing your creativity and analytical abilities!
Keep It Clear and Concise: We appreciate a well-structured application. Keep your language clear and to the point, making it easy for us to see why you’re the perfect fit for the Brand Activations Executive role. Avoid jargon unless it’s relevant to the position!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Rituals
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's values, mission, and recent campaigns. Understanding the brand's identity will help you articulate how your experience aligns with their goals, especially in retail activations.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in previous roles. Bring examples of KPIs you've set and evaluated for past activations, as this will demonstrate your ability to measure success effectively.
✨Demonstrate Your Creativity
Think of innovative ideas for brand activations that could work in the UKIE region. Share these during the interview to show your proactive approach and understanding of what makes a successful omnichannel strategy.
✨Highlight Your Teamwork Experience
Since collaboration is key in this role, be ready to share examples of how you've worked cross-functionally in the past. Discuss how you’ve built relationships with different teams and external partners to achieve common goals.
