Brand Manager – Shopper & Trade Impact in Leeds

Since the affiliate's inception in 2014, Ritter Sport UK & Ireland has enjoyed a decade of considerable success in the British and Irish markets. The UK and Irish team have driven the brand to new heights, registering Ritter Sport as the fastest-growing block chocolate brand in the market, delivering significantly more value and volume growth than the market, growing penetration to levels significantly above many legacy brands, culminating in achieving sales of approximately 20 iconic square bars of Ritter Sport every minute.

With the success of Ritter Sport widely reported, the team has also achieved notable growth with the latest brand within the business portfolio, Amicelli, which now sits high in the boxed brand rankings in just the 3rd year of trading, inclusive of nationwide Tesco distribution during Christmas 25.

The UK team is now inviting applications from exceptional marketing professionals to fill two specific vacancies, created directly to accelerate brand performance in a post HFSS landscape, as one key enabler of a major strategic organisational mid-term plan to accelerate the current growth trajectory and drive brand growth to new heights.

This vacancy is an opportunity to join a team that is already changing the landscape of chocolate, continuously creating new value for customers, categories, and consumers alike. Successful candidates will bring unparalleled technical expertise, behavioural excellence aligned to the Ritter Sport UK & Ireland Charter for Excellence, and an unrelenting passion for growth, driving both brands forward to become unmissable in culture and conversation.

The Opportunity

This role sits at the heart of how Ritter Sport UK aggressively grows brand salience and customer advocacy in a post HFSS world. You will drive a step change in our influence on shopper behaviour, drive customer advocacy, and support category performance, via excellence in execution at POP, on display features and brand confrontations, making Ritter Sport and Amicelli the brands selected in the marginal moments where habitual, ingrained consumer decisions are broken, new value is created and growth is won.

From bold POS and high impact displays to customer CRM programmes, sampling, and insight led optimisation, this role is about making our brands impossible to ignore where it matters most.

The role is broadly weighted as:

• c.60% Shopper, owning POS, in aisle and off fixture displays, optimisation by customer, medium, and message
• c.25% Customer CRM, spanning physical and digital programmes, customer engagement events, sampling, and trade activity
• c.15% Category support, using insight platforms to strengthen decision making and commercial effectiveness

Who We Are Looking For

• Exude expertise, possessing a robust multiyear record of exceptional results, delivered with ‘challenger’ level budgets on brands that have changed the landscape of their respective categories
• Radiate a boundless energy of ‘the possible’, with an obvious passion for building brands that surprise and delight millions of new consumers
• Are hands on, highly organised, have a bias to action and thrive driving outcomes with high levels of autonomy in partnership with agencies and when working independently
• Demonstrate strong and consistent alignment to the Ritter Sport UK & Ireland Charter for Excellence
• We are open to receiving applications from all product category backgrounds, those with latent HFSS experience of obvious interest, with demonstrable results specific to this role over a minimum of 3 years a must.

What We Offer

• Attractive Salary + Benefits
• Leeds City Centre HQ with hybrid working
• Official Great Place to Work certified employer (scoring 90% at the most recent survey rating)
• A role where your personal impact is truly felt, strategy into action, action into results, results into legacy
• A chance to join a high performing team gaining significant ground against chocolate giants one iconic square at a time.

If you have the technical, behavioural, and attitudinal make up outlined, we would love to hear from you.

Please Note

We have chosen to work exclusively with PT Executive on this appointment. We kindly ask that other recruitment agencies respect this decision and do not contact us directly regarding this role. Any unsolicited CVs received from third parties will be forwarded to PT Executive and will not be considered as an introduction.