At a Glance
- Tasks: Drive product success through strategic marketing and collaboration with teams.
- Company: Join a leading risk management platform with a dynamic remote team.
- Benefits: Flexible work hours, competitive salary, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with excellent career advancement opportunities.
- Why this job: Be the voice of innovative products and make a real impact in the market.
- Qualifications: 3+ years in product marketing, SaaS experience, and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Riskonnect is seeking a product marketing manager, responsible for making products “fly-off the shelf.” This role is not about doing demos or presenting product features; rather, it binds our product strategy to the tactics needed to drive success in sales and marketing. You will be the product evangelist and play an integral role in organizing product launches.
You know our competitors well: what they do today and what they plan to do in the future. You also understand our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork; you back up strategic insights with market evidence to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with the ability to grasp and present our product’s value proposition clearly.
Primary Responsibilities:- Market intelligence - be the expert on our buyers, who they are, how they buy and their key buying criteria.
- Understand the competitive landscape - be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer’s personalities.
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.
- Drive consistency across all product and marketing channels across the client lifecycle.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support customer retention and acquisition.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Partner with Product to plan the launches of new products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them in the problems we solve for our buyers and users.
- Develop internal tools and external collateral and teach them how and when to use it.
- Develop a strong understanding of the platform and the value of Riskonnect’s integrated risk management platform.
- Maintain a strong feedback loop to influence the product roadmap.
- Set measurable goals, including product adoption and content engagement.
- Internal communication of goals, processes, and success stories.
We’re a remote team, but working across time zones may mean occasional early or late meetings. You’ll have the flexibility to balance your schedule.
Your current skillset will include:- 3+ years of product marketing or equivalent experience
- SaaS marketing experience
- Strong marketing writer
- Comfortable with public speaking
- Self-starter that can work collaboratively and autonomously
- Thrives in a fast-paced environment
- Strong project management skills
- Product launch experience
- Risk Management Background
- Ability to segment messaging to different audiences from one project
- Understanding of the analyst ecosystem
- Familiarity with Pragmatic Product Marketing
Product Marketing Manager in London employer: Riskonnect
At Riskonnect, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Product Marketing Manager, you will enjoy the flexibility of remote work while collaborating with talented professionals across various time zones, ensuring a healthy work-life balance. We are committed to your professional growth, offering opportunities for skill development and career advancement, all within a supportive environment that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Riskonnect and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Riskonnect are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Riskonnect on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Riskonnect. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Riskonnect. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Riskonnect:Show us that you’ve done your homework! In your application, briefly mention what you admire about Riskonnect’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Riskonnect
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Riskonnect will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Riskonnect, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
