At a Glance
- Tasks: Drive product success through strategic marketing and collaboration with teams.
- Company: Join Riskonnect, a leader in integrated risk management software.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic remote team with a focus on collaboration across time zones.
- Why this job: Be the voice of innovative products and make a real impact in the market.
- Qualifications: 3+ years in product marketing, SaaS experience, and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
The Company Riskonnect, Inc. is the leading integrated risk management software solution provider that empowers organizations to anticipate, manage and respond in real-time to strategic and operational risks across the extended enterprise. Riskonnect is recognized as a leader across trusted industry analysts. We employ more than 1,100 risk professionals in the Americas, EMEA and Asia Pacific and serve over 2,400 customers across 6 continents. The combination of innovative risk technology, a customer success mindset, and employee-first belief makes Riskonnect a sought-after place to work.
The Opportunity Riskonnect is seeking a product marketing manager, you are responsible for making your products “fly-off the shelf.” This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Primary Responsibilities
- Market intelligence - be the expert on our buyers, who they are, how they buy and their key buying criteria.
- Understand the competitive landscape - be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer’s personalities.
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Drive consistency across all product and marketing channels across the client lifecycle.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Partner with Product to plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them in the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Develop a strong understanding of the platform and the value of Riskonnect’s integrated risk management platform.
- Maintain a strong feedback loop to influence the product roadmap.
- Set measurable goals, including product adoption and content engagement.
- Internal communication of goals, processes, and success stories.
We’re a remote team, but working across time zones may mean occasional early or late meetings. You’ll have the flexibility to balance your schedule.
Your current skillset will include:
- 3+ years of product marketing or equivalent experience
- SaaS marketing experience
- Strong marketing writer
- Comfortable with public speaking
- Self-starter that can work collaboratively and autonomously
- Thrives in a fast-paced environment
- Strong project management skills
- Product launch experience
- Risk Management Background
Desirable:
- Ability to segment messaging to different audiences from one project
- Understanding of the analyst ecosystem
- Familiarity with Pragmatic Product Marketing
Please note: Your CV should show experience in the GRC sector, to be considered for this role.
Product Marketing Manager in London employer: Riskonnect, Inc.
Riskonnect, Inc. is an exceptional employer that prioritises employee well-being and professional growth, making it a prime choice for those seeking a rewarding career in product marketing. With a strong focus on innovation and collaboration, employees benefit from a dynamic work culture that encourages creativity and strategic thinking, while also offering opportunities to engage with a diverse global clientele. The remote work flexibility allows for a balanced lifestyle, ensuring that team members can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research Riskonnect's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions related to product marketing. Think about how your experience aligns with their needs and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Riskonnect.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to highlight your experience in product marketing and the GRC sector. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Include specific examples of how you've successfully launched products or driven marketing strategies in the past. We want to see your impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about product marketing and how your background aligns with our mission at Riskonnect. Make it personal and engaging.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Riskonnect, Inc.
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of Riskonnect’s integrated risk management platform. Be ready to discuss how it stands out from competitors and how it addresses buyer pain points. This will show your passion and expertise in product marketing.
✨Research the Competition
Familiarise yourself with the competitive landscape. Know who the main players are, their strengths and weaknesses, and how they position themselves in the market. This knowledge will help you articulate how Riskonnect can effectively compete and win over customers.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to drive product success. Think of examples from your past experience where you successfully launched a product or developed a marketing strategy. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be prepared to discuss how you’ve collaborated with product managers, sales teams, and marketing colleagues in the past. Highlight specific instances where your diplomatic skills made a difference in achieving a common goal.
