At a Glance
- Tasks: Lead demand generation strategy and execute high-performing campaigns across multiple channels.
- Company: Join Risk Ledger, a dynamic B2B SaaS company focused on cybersecurity.
- Benefits: Competitive salary, equity package, pension match, and generous annual leave.
- Other info: Fast-paced startup environment with opportunities for professional growth.
- Why this job: Make a real impact in cybersecurity while driving pipeline growth and revenue.
- Qualifications: 10+ years in B2B SaaS demand generation with strong analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
About Us
Risk Ledger is developing a network of connected organisations, all working together to defend against cybersecurity attacks in the supply chain. Organisations rely on us to establish trust, through sharing their security maturity and visualising the risks posed by their supply chain ecosystem. We’re already trusted by customers like ASOS, British Airways, BAE Systems and the NHS.
We are putting together an amazing and talented team from a diverse set of backgrounds and skillsets to drive us towards our vision. Risk Ledger is built on the respect we have for one another and our users, united by our shared values and mission. Every one of us is still learning: it’s how we grow as individuals. We’re curious, ambitious, humble and honest. At Risk Ledger, we aim high to find the best solutions we can and always put our users first.
This role:
Reporting into the Head of Marketing, this role will take full ownership of all demand generation and funnel optimisation efforts. You will be responsible for ensuring predictable pipeline growth across multiple regions by building and executing high performing industry-focused campaigns across all channels. You’ll partner closely with Content, Field Marketing, Sales and RevOps to help deliver pipeline and revenue goals. You’ll also lead the charge in turning engagement into genuine sales readiness leveraging key intent signals. You'll track performance across all demand generation campaigns and channels (in partnership with our Demand Generation Manager) on a weekly basis.
We’re looking for someone who can take what’s working and scale it - quickly and confidently.
What You’ll Own:
- Risk Ledger’s demand generation strategy and execution for new business and expansion, with clear accountability for pipeline and revenue targets across UKI (and potentially supporting the US too).
- Lead as the senior campaign owner across the business, partnering cross-functionally with Sales and Marketing to run focused, targeted campaigns that engage and convert our ICP accounts.
- Intent-triggered campaigns based on engagement and key intent signals.
- Multi-touch nurture journeys across email, paid retargeting, direct mail and targeted events (in partnership with Field).
- Conduct regular reporting on campaign performance and demand generation ROI, helping us make informed decisions.
- Work on our audience segmentation strategy (tiering, industry, persona) in partnership with RevOps.
- Manage our Demand Generation Manager, fostering development and ensuring high performance.
- Advise on and surface any pipeline-generation opportunities in quarter, and any pivots we need to make with our budget.
What Success Looks Like:
- Conversion rates that improve quarter on quarter across key funnel stages, particularly lead → demo → SAO → opportunity.
- Increased pipeline generation and influence from targeted campaigns, nurture and retargeting.
- Strong alignment between Marketing, SDRs, AEs, and RevOps.
- Continuing to build upon the Demand Gen playbook that continues to optimise campaigns that are working, and leverages intent data and automation.
- Greater visibility into funnel performance, campaign effectiveness, and pipeline impact.
Requirements:
- 10+ years’ commercial experience in B2B SaaS Demand Generation, ideally mid-market to enterprise covering UKI, Nordics and US markets.
- A track record of delivering pipeline growth and improving conversion at scale.
- Knowledge of Paid Channels - you will not be managing directly, but you will be overseeing.
- Clear and confident communication skills - not just within the Marketing team but to the wider GTM function.
- A commercial mindset; you own the funnel and know how to move buyers through it.
- Data skills and be highly analytical. You can not only report numbers, but you have a depth of understanding on how they inform your decisions.
- Experience working in a startup or scale-up environment where things are fast paced.
Nice to Have:
- Experience with intent data platforms and buying signal tools.
- Experience building lifecycle programs for different audiences and personas.
- Comfortable with AI-driven personalisation and workflow automation tools.
The perks:
- Competitive base salary
- Generous EMI equity package
- 3% employer match on pension
- 25 days annual leave
Senior Demand Gen Lead - UKI B2B SaaS, Hybrid in London employer: Risk Ledger
At Risk Ledger, we pride ourselves on being an exceptional employer, fostering a collaborative and innovative work culture that values respect, curiosity, and ambition. Our hybrid working model allows for flexibility while you take ownership of impactful demand generation strategies in the fast-paced B2B SaaS sector. With opportunities for personal growth, a competitive salary, and a generous equity package, joining our team means contributing to a mission-driven organisation that is trusted by leading names like ASOS and the NHS.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Gen Lead - UKI B2B SaaS, Hybrid in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your work and achievements. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their mission, and be ready to discuss how your experience aligns with their goals. Confidence is key, so practice your pitch!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who share our values. Plus, it shows you’re genuinely interested in being part of our team at Risk Ledger.
We think you need these skills to ace Senior Demand Gen Lead - UKI B2B SaaS, Hybrid in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re genuinely excited about joining Risk Ledger and making a difference in cybersecurity.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B SaaS Demand Generation. We’re looking for someone who can scale campaigns quickly, so share specific examples of how you've done this in the past.
Be Data-Driven:Since we value analytical skills, include any metrics or data points that demonstrate your success in previous roles. Show us how you’ve used data to inform decisions and improve conversion rates.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Risk Ledger
✨Know Your Stuff
Before the interview, dive deep into Risk Ledger's mission and values. Understand their approach to cybersecurity in the supply chain and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Campaign Success
Prepare specific examples of successful demand generation campaigns you've led. Highlight metrics like conversion rates and pipeline growth. This will demonstrate your ability to drive results and your understanding of what works in B2B SaaS marketing.
✨Be Ready for Data Discussions
Since this role requires strong analytical skills, brush up on how you've used data to inform your decisions in past roles. Be prepared to discuss tools you've used for tracking performance and how you've leveraged insights to optimise campaigns.
✨Emphasise Collaboration Skills
Risk Ledger values teamwork across departments. Share examples of how you've successfully partnered with sales, content, and other teams to achieve common goals. This will highlight your ability to work cross-functionally and contribute to a cohesive strategy.
