At a Glance
- Tasks: Lead demand generation strategy and execute high-performing campaigns to drive pipeline growth.
- Company: Join Risk Ledger, a trusted cybersecurity network with a diverse and talented team.
- Benefits: Competitive salary, equity package, hybrid work, generous leave, and private healthcare.
- Other info: Enjoy regular socials and access to learning resources for personal development.
- Why this job: Make a real impact in cybersecurity while growing your career in a dynamic environment.
- Qualifications: 10+ years in B2B SaaS demand generation with strong analytical and communication skills.
The predicted salary is between 80000 - 90000 € per year.
About us Risk Ledger is developing a network of connected organisations, all working together to defend against cybersecurity attacks in the supply chain. Organisations rely on us to establish trust, through sharing their security maturity and visualising the risks posed by their supply chain ecosystem. We are putting together an amazing and talented team from a diverse set of backgrounds and skillsets to drive us towards our vision. Risk Ledger is built on the respect we have for one another and our users, united by our shared values and mission. Every one of us is still learning: it’s how we grow as individuals. We’re curious. We’re ambitious. And we’re humble and honest. At Risk Ledger, we aim high to find the best solutions we can and always put our users first.
This role: Reporting into the Head of Marketing, this role will take full ownership of all demand generation and funnel optimisation efforts. You will be responsible for ensuring predictable pipeline growth across the multiple regions by building and executing high performing industry-focused campaigns across all channels. You’ll partner closely with Content, Field Marketing, Sales and RevOps to help deliver pipeline and revenue goals. You’ll also lead the charge in turning engagement into genuine sales readiness leveraging key intent signals. You'll track performance across all demand generation campaigns and channels (in partnership with our Demand Generation Manager) on a weekly basis. We’re looking for someone who can take what’s working and scale it - quickly and confidently.
What You’ll Own:
- Risk Ledger’s demand generation strategy and execution for new business and expansion, with clear accountability for pipeline and revenue targets across UKI (and potentially supporting the US too).
- Lead as the senior campaign owner across the business, partnering cross-functionally with Sales and Marketing to run focused, targeted campaigns that engage and convert our ICP accounts.
- Intent-triggered campaigns based on engagement and key intent signals.
- Multi-touch nurture journeys across email, paid retargeting, direct mail and targeted events (in partnership with Field).
- Conduct regular reporting on campaign performance and demand generation ROI, helping us make informed decisions.
- Work on our audience segmentation strategy (tiering, industry, persona) in partnership with RevOps.
- Manage our Demand Generation Manager, fostering development and ensuring high performance.
- Advise on and surface any pipeline-generation opportunities in quarter, and any pivots we need to make with our budget.
What Success Looks Like:
- Conversion rates that improve quarter on quarter across key funnel stages, particularly lead → demo → SAO → opportunity.
- Increased pipeline generation and influence from targeted campaigns, nurture and retargeting.
- Strong alignment between Marketing, SDRs, AEs, and RevOps.
- Continuing to build upon the Demand Gen playbook that continues to optimise campaigns that are working, and leverages intent data and automation.
- Greater visibility into funnel performance, campaign effectiveness, and pipeline impact.
Requirements:
- 10+ years’ commercial experience in B2B SaaS Demand Generation, ideally mid-market to enterprise covering UKI, Nordics and US markets.
- A track record of delivering pipeline growth and improving conversion at scale.
- Knowledge of Paid Channels - you will not be managing directly, but you will be overseeing.
- Clear and confident communication skills - not just within the Marketing team but to the wider GTM function.
- A commercial mindset; you own the funnel and know how to move buyers through it.
- Data skills and be highly analytical. You can not only report numbers, but you have a depth of understanding on how they inform your decisions.
- Experience working in a startup or scale-up environment where things are fast paced.
Nice to Have:
- Experience with intent data platforms and buying signal tools.
- Experience building lifecycle programs for different audiences and personas.
- Comfortable with AI-driven personalisation and workflow automation tools.
The perks:
- Competitive base salary
- Generous EMI equity package
- 3% employer match on pension
- 25 days annual leave + bank holidays
- Additional 30 days of unpaid leave per year to use as you wish
- Ad-hoc companywide time off - last year we gave everyone 'rest leave' in August and over the festive period
- Private healthcare with AXA Insurance - including enhanced mental wellbeing coverage
- Hybrid working policy, typically 2-3 days in the office
- Enhanced family (parental) leave - gender-neutral policy, 12 weeks paid leave
- 5 days Caretaker's leave
- Enhanced occupational sick pay
- £500 WFH budget
- All the learning resources and books you want to aid in your personal development
- Regular socials to unwind and have some fun
Salary range £80,000 - £90,000 GBP
Demand Generation Lead - 12 Months Maternity Cover in London employer: Risk Ledger
At Risk Ledger, we pride ourselves on being an exceptional employer that fosters a culture of respect, curiosity, and ambition. Our commitment to employee growth is evident through our generous benefits, including a competitive salary, equity packages, and extensive learning resources, all within a supportive hybrid working environment. Join us in our mission to enhance cybersecurity in the supply chain while enjoying unique perks like additional unpaid leave and enhanced family leave policies.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Lead - 12 Months Maternity Cover in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. Don’t be shy; ask for informational interviews or advice. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show up prepared! When you land that interview, research the company and its culture. Be ready to discuss how your skills can help them achieve their goals. Tailor your pitch to align with their mission and values.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. It shows initiative and helps us get to know you better right from the start.
We think you need these skills to ace Demand Generation Lead - 12 Months Maternity Cover in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about demand generation and how you can contribute to our mission at Risk Ledger.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B SaaS Demand Generation. We’re looking for someone who can hit the ground running, so connect your past achievements to what we’re doing here at Risk Ledger.
Be Data-Driven:Since this role is all about optimising campaigns and tracking performance, don’t forget to mention your analytical skills. Share examples of how you've used data to inform decisions and improve conversion rates in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Risk Ledger
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in demand generation strategies, especially those relevant to B2B SaaS. Brush up on your knowledge of multi-touch nurture journeys and how to leverage intent data. Being able to discuss specific campaigns you've executed and their outcomes will show you’re the right fit for the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you’ve used data to inform your decisions in past roles. Be ready to share examples of how you tracked campaign performance and improved conversion rates. This will demonstrate your commercial mindset and ability to own the funnel effectively.
✨Communicate Clearly and Confidently
Since this role requires collaboration across various teams, practice articulating your ideas clearly. Think about how you can convey complex concepts simply, especially when discussing campaign strategies with non-marketing colleagues. Good communication is key!
✨Be Ready to Discuss Your Leadership Style
As you’ll be managing a Demand Generation Manager, reflect on your leadership approach. Prepare to share how you foster development and ensure high performance within your team. Highlight any experiences where you’ve successfully led campaigns or projects in a fast-paced environment.
