At a Glance
- Tasks: Lead demand generation strategy and execute high-performing campaigns across multiple channels.
- Company: Join Risk Ledger, a trusted name in cybersecurity for major organisations.
- Benefits: Competitive salary, equity package, hybrid work, and generous leave policies.
- Other info: Enjoy a supportive culture with opportunities for personal development and regular social events.
- Why this job: Make a real impact in cybersecurity while growing your career in a dynamic environment.
- Qualifications: 10+ years in B2B SaaS demand generation with strong analytical skills.
The predicted salary is between 80000 - 90000 £ per year.
About Us
Risk Ledger is developing a network of connected organisations, all working together to defend against cybersecurity attacks in the supply chain. Organisations rely on us to establish trust, through sharing their security maturity and visualising the risks posed by their supply chain ecosystem. We are trusted by customers like ASOS, British Airways, BAE Systems and the NHS.
We are putting together an amazing and talented team from a diverse set of backgrounds and skillsets to drive us towards our vision. Risk Ledger is built on the respect we have for one another and our users, united by our shared values and mission. Every one of us is still learning: it’s how we grow as individuals. We’re curious, ambitious, humble and honest. At Risk Ledger, we aim high to find the best solutions we can and always put our users first.
This role:
Reporting into the Head of Marketing, this role will take full ownership of all demand generation and funnel optimisation efforts. You will be responsible for ensuring predictable pipeline growth across multiple regions by building and executing high performing industry-focused campaigns across all channels. You’ll partner closely with Content, Field Marketing, Sales and RevOps to help deliver pipeline and revenue goals. You’ll also lead the charge in turning engagement into genuine sales readiness leveraging key intent signals. You'll track performance across all demand generation campaigns and channels (in partnership with our Demand Generation Manager) on a weekly basis.
We’re looking for someone who can take what’s working and scale it - quickly and confidently.
What You’ll Own:
- Risk Ledger’s demand generation strategy and execution for new business and expansion, with clear accountability for pipeline and revenue targets across UKI (and potentially supporting the US too).
- Lead as the senior campaign owner across the business, partnering cross-functionally with Sales and Marketing to run focused, targeted campaigns that engage and convert our ICP accounts.
- Intent-triggered campaigns based on engagement and key intent signals.
- Multi-touch nurture journeys across email, paid retargeting, direct mail and targeted events (in partnership with Field).
- Conduct regular reporting on campaign performance and demand generation ROI, helping us make informed decisions.
- Work on our audience segmentation strategy (tiering, industry, persona) in partnership with RevOps.
- Manage our Demand Generation Manager, fostering development and ensuring high performance.
- Advise on and surface any pipeline-generation opportunities in quarter, and any pivots we need to make with our budget.
What Success Looks Like:
- Conversion rates that improve quarter on quarter across key funnel stages, particularly lead → demo → SAO → opportunity.
- Increased pipeline generation and influence from targeted campaigns, nurture and retargeting.
- Strong alignment between Marketing, SDRs, AEs, and RevOps.
- Continuing to build upon the Demand Gen playbook that continues to optimise campaigns that are working, and leverages intent data and automation.
- Greater visibility into funnel performance, campaign effectiveness, and pipeline impact.
Requirements:
- 10+ years’ commercial experience in B2B SaaS Demand Generation, ideally mid-market to enterprise covering UKI, Nordics and US markets.
- A track record of delivering pipeline growth and improving conversion at scale.
- Knowledge of Paid Channels - you will not be managing directly, but you will be overseeing.
- Clear and confident communication skills - not just within the Marketing team but to the wider GTM function.
- A commercial mindset; you own the funnel and know how to move buyers through it.
- Data skills and be highly analytical. You can not only report numbers, but you have a depth of understanding on how they inform your decisions.
- Experience working in a startup or scale-up environment where things are fast paced.
Nice to Have:
- Experience with intent data platforms and buying signal tools.
- Experience building lifecycle programs for different audiences and personas.
- Comfortable with AI-driven personalisation and workflow automation tools.
The perks:
- Competitive base salary
- Generous EMI equity package
- 3% employer match on pension
- 25 days annual leave + bank holidays
- Additional 30 days of unpaid leave per year to use as you wish
- Ad-hoc companywide time off - last year we gave everyone 'rest leave' in August and over the festive period
- Private healthcare with AXA Insurance - including enhanced mental wellbeing coverage
- Hybrid working policy, typically 2-3 days in the office
- Enhanced family (parental) leave - gender-neutral policy, 12 weeks paid leave
- 5 days Caretaker's leave
- Enhanced occupational sick pay
- £500 WFH budget
- All the learning resources and books you want to aid in your personal development
- Regular socials to unwind and have some fun
Salary range: £80,000 - £90,000 GBP
Demand Generation Lead - 12 Months Maternity Cover employer: Risk Ledger
At Risk Ledger, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. Our commitment to employee growth is evident through our generous benefits, including a competitive salary, equity packages, and extensive learning resources, all while promoting a healthy work-life balance with hybrid working options and additional leave. Join us in our mission to enhance cybersecurity across the supply chain, where your contributions will be valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Lead - 12 Months Maternity Cover
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! You want to be able to confidently explain how your skills align with the role. Keep it concise and engaging, so they remember you.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Demand Generation Lead - 12 Months Maternity Cover
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for demand generation and how it aligns with our mission at Risk Ledger.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in B2B SaaS demand generation and any specific campaigns you've led that relate to our goals. This shows us you’re serious about joining our team!
Show Your Data Skills:Since we’re all about data-driven decisions, include examples of how you've used analytics to improve campaign performance. We love seeing candidates who can not only crunch numbers but also interpret them to drive results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do!
How to prepare for a job interview at Risk Ledger
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in demand generation strategies, especially in the B2B SaaS space. Brush up on your knowledge of multi-touch nurture journeys and intent-triggered campaigns, as these will be key topics during your interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've improved conversion rates or pipeline growth through analytical insights. This will demonstrate your commercial mindset and ability to own the funnel.
✨Align with Their Values
Risk Ledger values curiosity, ambition, and humility. Think about how you can convey these traits in your responses. Share stories that highlight your willingness to learn and adapt, as well as your collaborative spirit when working cross-functionally.
✨Prepare Questions That Matter
Have a few thoughtful questions ready that show your interest in their mission and how you can contribute. Ask about their current challenges in demand generation or how they measure campaign success. This not only shows your enthusiasm but also helps you gauge if the role is the right fit for you.
