At a Glance
- Tasks: Lead integrated marketing strategies for universities, driving growth and engagement across the UK and EMEA.
- Company: Join Risepoint, a leading education technology company dedicated to accessible education.
- Benefits: Enjoy competitive salary, professional development, and tuition reimbursement for you and your dependents.
- Other info: Dynamic role with opportunities for growth and collaboration in a fast-paced environment.
- Why this job: Make a real impact in education while working with innovative marketing strategies and diverse teams.
- Qualifications: 8+ years in marketing leadership, strong communication skills, and experience in B2B and B2C marketing.
The predicted salary is between 51750 - 63250 £ per year.
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
The Impact You Will Make:
The Senior Integrated Marketing Manager serves as a senior marketing leader responsible for advancing Risepoint’s growth across the UK and EMEA region by executing integrated marketing strategies that strengthen partner brands, support new partnership launches, and accelerate student and employer engagement. This role leads complex, cross-functional marketing initiatives across multiple university partners, balancing both B2B and B2C integrated marketing plans to increase market visibility, generate demand, and support long-term partner growth. The Senior Integrated Marketing Manager collaborates closely with internal stakeholders and external partners to deliver measurable business outcomes while improving scalable marketing approaches that improve efficiency, storytelling, and operational effectiveness. As a senior leader within the regional marketing team, this role is expected to execute the UK’s integrated marketing priorities, proactively solve challenges, and foster a high-performance, growth-oriented team culture aligned with Risepoint’s mission and business goals.
What You Will Do:
- Lead execution of integrated marketing plans for multiple UK and EMEA university partners, aligning marketing investments, campaigns, and growth initiatives to regional business priorities, partner objectives, and market opportunities.
- Drive both B2B and B2C marketing initiatives, across paid and organic channels, including employer outreach, brand awareness, lead generation, and full-funnel conversion initiatives, owning related budgets and investment decisions.
- Lead end-to-end go-to-market planning and delivery for new university partner and program launches, ensuring coordinated execution across cross-functional teams, timelines, messaging, and go-to-market activities.
- Develop compelling positioning, messaging, and storytelling frameworks that clearly communicate partner value propositions and strengthen brand presence across the region.
- Analyze campaign, conversion, and market performance data to generate insights and translate into marketing effectiveness optimizations, and operational improvements that support revenue growth and operational efficiency.
- Influence cross-functional decision making across Marketing, Business Development, Academic Services, Creative, and Partner teams to align regional growth priorities, improve operational effectiveness, and deliver consistent, high-quality partner experiences.
- Lead, develop, and coach team members while fostering accountability, critical thinking, proactive problem solving, strong communication, and a high-performance, growth-oriented team culture.
- Identify opportunities to leverage AI-enabled tools, automation, and scalable marketing processes to improve team efficiency, campaign effectiveness, and operational execution.
- Influence senior stakeholders and university partners through clear communication, proactive recommendations, and data-informed decision making.
What Success Looks Like:
- University partners view Risepoint as a trusted marketing partner that consistently delivers measurable growth and market impact.
- Marketing initiatives contribute to increased brand awareness, stronger engagement, improved conversion performance, and successful partnership launches across the UK and EMEA region.
- Cross-functional teams operate with strong alignment, proactive communication, and clear accountability, enabling efficient execution across multiple priorities and initiatives.
- Team members demonstrate a growth-oriented mindset, ownership of outcomes, and a commitment to continuous improvement and innovation.
How Impact Will be Measured:
- Achievement of partner growth, lead generation, enrollment, and campaign performance targets.
- Successful execution and launch of new university partnerships within established timelines and quality expectations.
- Improvements in campaign conversion efficiency, operational effectiveness, and marketing ROI.
- Stakeholder and partner feedback related to communication, collaboration, marketing support, and overall partnership effectiveness.
- Adoption and implementation of scalable processes, automation, or AI-enabled efficiencies that improve team productivity and execution.
Experience That Matters Most:
- 8+ years of experience in product marketing, integrated marketing, brand strategy, or related marketing leadership roles.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience.
- Experience leading complex, cross-functional marketing initiatives across multiple stakeholders, partners, or business units.
- Demonstrated success developing and executing B2B and B2C marketing plans that drive measurable business outcomes.
- Strong influential communication and storytelling skills with the ability to influence senior stakeholders and external partners.
- Experience managing competing priorities and delivering results in a fast-paced, matrixed environment with minimal oversight.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights and recommendations.
- Experience leading, mentoring, or developing team members and fostering high-performing team environments.
Location Requirement: Must reside in the United Kingdom
Experience That’s Great to Have:
- Experience working within higher education, education technology, agency, or partnership-driven business environments.
- Experience supporting international or regional marketing initiatives across the UK and/or EMEA markets.
- Familiarity with AI-enabled marketing tools, marketing automation platforms, and emerging digital marketing technologies.
- Experience supporting go-to-market planning and launch approaches for new products, services, or partnerships.
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
This role is eligible for comprehensive benefits.
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
Senior Integrated Marketing Manager employer: Risepoint
Risepoint is an exceptional employer, offering a dynamic work culture that prioritises professional growth and collaboration. With a strong commitment to increasing access to affordable education, employees benefit from comprehensive development programmes, tuition reimbursement, and the opportunity to make a meaningful impact across the UK and EMEA region. Join a team that values innovation, accountability, and a high-performance mindset, all while working in a supportive environment dedicated to fostering your career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Integrated Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Risepoint and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Risepoint are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Risepoint on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Risepoint. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Integrated Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Risepoint. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Risepoint:Show us that you’ve done your homework! In your application, briefly mention what you admire about Risepoint’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Risepoint
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Risepoint will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Risepoint, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
