At a Glance
- Tasks: Create engaging content that connects students with university programmes and boosts recruitment.
- Company: Join Risepoint, a leading education technology company transforming online learning.
- Benefits: Enjoy professional development, tuition reimbursement, and comprehensive health benefits.
- Other info: Be part of a diverse team dedicated to increasing access to affordable education.
- Why this job: Make a real impact on students' futures while working in a dynamic, collaborative environment.
- Qualifications: 4+ years in digital marketing or content management, with strong writing and SEO skills.
The predicted salary is between 36000 - 60000 £ per year.
Risepoint is an education technology company that provides world‑class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow high‑ROI, workforce‑focused online degree programs in nursing, teaching, business and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
The Impact You Will Make
As a Content Marketing Manager, you will shape how students discover, understand and connect with our university partners and their programs. Your work will directly influence student recruitment by creating content that is accurate, inspiring and easy to find across digital channels. You’ll elevate the visibility of Risepoint partners, strengthen partner brand storytelling and ensure students have the information and motivation to make confident decisions about their future.
What You Will Do
- Content planning and execution: Implement a comprehensive content strategy that aligns with partner objectives and student recruitment goals, managing the end‑to‑end content pipeline, including planning, content calendar management, workflow coordination and collaboration across internal teams and external vendors.
- Content creation and storytelling: Produce high‑quality, engaging digital content across multiple formats, including programme pages, blogs, landing pages, paid advertising copy, social content, video scripts and student and alumni stories to build authenticity, trust and engagement across programmes and partners.
- SEO / AEO and performance optimisation: Work with the digital experience team to implement SEO/AEO best practice through keyword research, on‑page optimisation, content structuring and regular performance monitoring to improve programme reach.
- Collaboration: Collaborate with UK/EMEA senior product marketing managers and creative teams to produce cohesive storytelling and on‑brand messaging across all partner content, ensuring all content reflects the voice, values and quality of both Risepoint and its university partners.
- AI enablement and content operations: Participate in AI‑enabled content initiatives, piloting tools, developing best practice and supporting better content efficiency and quality across UK and EMEA marketing, driving organic growth, conversion and improved ROI.
- Research: Work with the director and senior product managers to conduct research that supports new programme launches, analyses market and search demand, informs content positioning and helps shape the Risepoint UK portfolio.
What Success Looks Like
- Content Planning and Delivery: Implement a clear, data‑informed content strategy across our portfolio of partners that drives measurable improvements in organic traffic, search visibility and student conversions, contributing to measurable growth in student recruitment and brand visibility.
- Content Production: Deliver high‑quality, engaging content consistently across channels, aligned with partner needs and recruitment priorities.
- Collaboration: Strong collaboration within the UK/EMEA team, across central Risepoint marketing services and with our network of creative agencies and vendors, resulting in more effective campaigns.
How Impact Will Be Measured In The First Year
- Partner and programme growth: Growth in organic search performance across all EMEA partners and programmes (visibility, rankings, impressions and traffic).
- Content Performance: Improved efficiency, higher engagement and conversion rates across high‑priority programme pages and campaign assets.
- Implementation: Successful delivery of the content strategy and roadmap for key partners and portfolios, leading to improved performance across organic channels.
Experience That Matters Most
- 4+ years of experience in digital marketing content management, content writing or copywriting, ideally within education, edtech or a related sector.
- Proven capability in planning and delivering content across multiple formats, including managing content calendars, workflows and multi‑brand storytelling.
- Skilled in using analytics and SEO tools (e.g. Google Analytics, SEMrush) and interpreting data to inform actionable content recommendations and briefs.
- Excellent written and verbal communication skills, with strong attention to detail and the ability to collaborate effectively in a fast‑paced, cross‑functional environment.
Experience That’s Great To Have
- Familiarity with student recruitment circles, university marketing processes and international education markets.
- Experience guiding or briefing freelancers, content specialists or agencies to deliver consistent and effective content.
- Working knowledge of CMS platforms, digital content workflows and best practice for maintaining accurate and high‑quality web content.
Benefits
- Continuous Professional and Leadership Development Programs.
- Tuition Reimbursement for employees and their dependents.
- Comprehensive benefits package including health, dental and vision coverage.
Equal Opportunity Statement
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Higher Education
Content Marketing Manager employer: Risepoint
At Risepoint, we pride ourselves on being an exceptional employer that champions professional growth and a collaborative work culture. As a Content Marketing Manager, you will thrive in an environment that values creativity and innovation, with access to continuous professional development and comprehensive benefits, including tuition reimbursement for you and your dependents. Join us in our mission to enhance access to affordable education while enjoying the unique advantages of working within the dynamic education technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education and marketing sectors. Attend industry events or webinars, and don’t be shy about asking for introductions. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Include examples of engaging blogs, social media campaigns, or SEO strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Risepoint and its partners. Understand their mission and values, and think about how your experience aligns with their goals. Tailor your responses to show how you can help them increase student recruitment and brand visibility.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Risepoint. So, get your application in and let’s make an impact together!
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Content Marketing Manager role. Highlight your experience in digital marketing and content creation, especially in education or edtech, to show us you’re the right fit!
Showcase Your Storytelling Skills:We want to see how you can create engaging content! Include examples of your previous work that demonstrate your ability to tell compelling stories and connect with audiences. This is your chance to shine!
Be Data-Driven:Mention any experience you have with analytics and SEO tools like Google Analytics or SEMrush. We love candidates who can use data to inform their content strategies, so don’t hold back on sharing your successes!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure you’re considered for the role!
How to prepare for a job interview at Risepoint
✨Know Your Content Strategy
Before the interview, dive deep into Risepoint's content strategy and how it aligns with student recruitment. Be ready to discuss how you would implement a comprehensive content plan that meets both partner objectives and student needs.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to create engaging digital content. Whether it's blogs, landing pages, or social media posts, be ready to discuss how your storytelling has driven engagement and trust.
✨Demonstrate SEO Savvy
Brush up on your SEO knowledge and be prepared to talk about how you've used tools like Google Analytics or SEMrush in past roles. Discuss specific strategies you've implemented for keyword research and on-page optimisation to improve content visibility.
✨Collaboration is Key
Since collaboration is crucial for this role, think of examples where you've successfully worked with cross-functional teams. Highlight how you’ve coordinated with creative agencies or internal teams to produce cohesive and effective campaigns.
