At a Glance
- Tasks: Drive marketing initiatives to boost brand awareness and revenue growth in the UK & Ireland.
- Company: Join Rise Up, a leading innovator in blended learning with a global presence.
- Benefits: Enjoy a hybrid work model, competitive salary, and a structured onboarding programme.
- Other info: Collaborate with diverse teams in a dynamic environment focused on professional development.
- Why this job: Make a real impact on how millions learn while enhancing your own skills.
- Qualifications: 4+ years in B2B marketing, preferably in SaaS or HRTech, with strong communication skills.
The predicted salary is between 50000 - 60000 £ per year.
About Rise Up
Rise Up is a leading European learning software provider, pioneering Blended Learning with a fast-growing presence across the continent. With offices in Paris, London, and Lisbon, our team of 120 talented individuals is shaping the future of professional development. At Rise Up, we bridge cutting-edge technology and learning expertise to help organizations and their teams continuously develop the skills they need to thrive in a rapidly evolving world. With 5 million learners across 73 countries, we are transforming professional training through an innovative platform that seamlessly blends digital and in-person learning. Designed for employees, powered by technology, and focused on performance, our solution drives organizational transformation through personalized and engaging learning experiences.
Why Join Us?
- Grow with us: Become part of a fast-growing, ambitious and innovation-driven company.
- Think globally, thrive locally: Work in an international team that embraces diverse talents and backgrounds.
- Start strong: Our structured onboarding programme sets you up for success and helps you feel at home from day one.
- Make an impact: Help reinvent how millions of people learn and grow professionally, while enhancing your own skills in a collaborative and supportive environment.
The Role
The UK & Ireland market is one of Rise Up’s most strategic growth priorities. As Marketing Manager, UK & Ireland, you will be the local marketing lead responsible for driving pipeline generation, strengthening brand awareness and supporting customer growth across the region. Acting as the bridge between global marketing strategy and local market execution, you will own the planning, execution and optimisation of marketing initiatives tailored to the UK & Ireland market. You will work closely with Sales, Customer Success, Product Marketing and the wider Marketing team to ensure our activities generate measurable business impact. This is a highly visible role offering significant autonomy, exposure to senior stakeholders and the opportunity to directly influence revenue growth.
Your Core Mission
Generate qualified pipeline, strengthen Rise Up’s market presence and support revenue growth across the UK & Ireland through data-driven, customer-centric marketing initiatives.
What You’ll Do
Demand Generation & Pipeline Growth
- Own and execute the UK&I marketing plan to generate qualified pipeline and support revenue targets.
- Plan, launch and optimise multi-channel campaigns across inbound, events, content, partnerships and ABM; leveraging CRM, AI and growth tools.
- Design and deploy lead nurturing programmes that improve lead engagement, increase conversion rates and maximise marketing contribution to revenue.
- Support regional event marketing initiatives including trade shows, executive roundtables, webinars and customer events.
- Collaborate with external partners and internal stakeholders to improve organic visibility, website traffic quality and lead conversion.
- Create and maintain local sales and partnerships enablement assets including presentations, one-pagers, case studies and competitive materials.
- Partner closely with Sales to identify growth opportunities and accelerate pipeline creation.
- Support customer engagement, advocacy and expansion initiatives, working closely with Customer Success.
- Track performance and continuously improve conversion rates, pipeline contribution and ROI providing regular reporting and insights on marketing performance and business impact.
Brand, Content & Market Development
- Strengthen Rise Up's visibility and credibility across the UK&I market.
- Create high-impact content tailored to the market, including webinars, case studies, customer stories, blog articles and thought-leadership pieces.
- Adapt global campaigns and messaging to local market needs, working closely with Product Marketing to ensure local relevance of messaging and value propositions.
- Identify opportunities to position Rise Up as a recognised leader within the HRTech and Learning Technology ecosystem, through PR opportunities, partnerships, speaking engagements and industry events.
- Act both as the UK&I marketing point of contact across teams and as the “Voice of the Customer”, providing market and buyer insights to global teams.
What You Bring
- 4+ years of experience in B2B marketing, ideally within SaaS, HRTech or a high-growth technology environment.
- Strong experience across campaign management, demand generation, content marketing, sales enablement and events.
- Exceptional written and verbal communication skills in English, with the ability to create compelling content for UK audiences and a deep understanding of UK&I buyer behaviours and business culture.
- Hands-on experience with CRM, marketing automation and growth tools (HubSpot command highly desirable).
- Experience collaborating with Sales, Product and cross-functional teams in an international environment.
- AI-native approach with a strong interest in emerging technologies and modern marketing workflows.
- Commercial mindset with a clear understanding of marketing's impact on pipeline and revenue.
- Comfortable working autonomously while collaborating effectively with global and local stakeholders.
Working Model
- Based in London with regular presence in our central London office.
- Hybrid working environment.
- Occasional travel within the UK and internationally.
Hiring Process
- Screen with Valentine, Talent Acquisition Manager
- Manager interview with Nora, Chief Marketing Officer
- Business case with Nora
- HR interview with Victor, Chief People Officer
- Interview with Camilia, UK & I Country Director and Arnaud, CEO & Founder
Ready to Build the Future of Learning?
If you're a commercially minded marketer who enjoys building pipeline, creating impactful campaigns and helping a high-growth SaaS company scale in a strategic market, we'd love to hear from you. Apply now and help shape how organisations learn, grow and perform.
Marketing Manager UK in London employer: RISE UP
Rise Up is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to grow alongside the company. With a strong focus on professional development, Rise Up offers structured onboarding, collaborative environments, and opportunities to make a significant impact in the rapidly evolving learning technology sector. Located in the vibrant city of London, employees benefit from a hybrid working model that promotes work-life balance while being part of a diverse international team dedicated to transforming professional training.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager UK in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RISE UP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RISE UP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RISE UP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RISE UP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RISE UP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RISE UP:Show us that you’ve done your homework! In your application, briefly mention what you admire about RISE UP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RISE UP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RISE UP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RISE UP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
