Head of Performance Marketing

Head of Performance Marketing

Full-Time 60000 - 70000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead customer acquisition strategies and optimise marketing funnels for a fintech startup.
  • Company: Join a fast-growing fintech startup revolutionising retirement savings for younger generations.
  • Benefits: Enjoy a hybrid work model, competitive salary, equity options, and additional perks.
  • Why this job: Shape the future of retirement saving while working in a dynamic, innovative environment.
  • Qualifications: Experience in performance marketing, especially in fintech or high-growth startups, is essential.
  • Other info: Be part of a small, expert team with opportunities for leadership as the company scales.

The predicted salary is between 60000 - 70000 £ per year.

Head of Performance Marketing
London – Hybrid
£60,000 – £70,000 + Equity + Benefits

On offer is a unique opportunity for a Head of Performance Marketing to join an ambitious fintech startup on a mission to reinvent how people save for retirement.

This company is a fast-growing fintech startup tackling one of the biggest financial challenges of our time: helping younger generations engage with long-term saving. By combining intuitive technology, behavioural science, and standout user experience, they are building the pension platform of the future – simple, accessible, and even exciting.

In this high-impact role, you\’ll join a small, accomplished founding team with deep experience in financial services and tech. You\’ll be the first performance marketing hire and will lead the charge on customer acquisition – from strategy to execution – across paid media, SEO, CRO, analytics, and funnel optimisation.

The ideal candidate will have a strong track record in driving customer acquisition in high-growth environments, particularly across Google, Meta, and LinkedIn. You\’ll be comfortable working hands-on, setting up campaigns, testing creative and landing pages, and owning reporting and optimisation. This is a role for someone who can balance strategic thinking with tactical delivery – and who thrives in a builder environment.

This is an outstanding opportunity to shape and lead growth in a company poised to redefine retirement saving, with clear progression toward a leadership role as the business scales.

The Role:

  • Own the growth strategy and execution across all key acquisition channels
  • Build and optimise acquisition funnels and landing pages
  • Define key metrics and set up reporting frameworks to track performance
  • Collaborate closely with product, content, and leadership teams

The Person:

  • Strong experience with hands-on performance marketing experience, ideally in fintech or a high-growth startup
  • Expert in paid media (Google Ads, Meta, LinkedIn)
  • Strong in marketing analytics, attribution, and experimentation
  • Strategic thinker with a bias for action – capable of owning projects end-to-end
  • Experience in a startup or early-stage company highly desirable

Reference Number: BBBH – 259629

To apply for this role or to be considered for further roles, please click \’Apply Now\’ or contact Rise Technical Recruitment.

Rise Technical Recruitment Ltd acts an employment agency for permanent roles and an employment business for temporary roles.

The salary advertised is the bracket available for this position. The actual salary paid will be dependent on your level of experience, qualifications and skill set. We are an equal opportunities employer and welcome applications from all suitable candidates.

Head of Performance Marketing employer: Rise Technical Recruitment Limited

Join a dynamic fintech startup in London that is revolutionising retirement savings with innovative technology and a user-centric approach. As the Head of Performance Marketing, you'll be part of a passionate team dedicated to making long-term saving engaging and accessible, while enjoying a hybrid work environment that fosters collaboration and personal growth. With competitive compensation, equity options, and clear pathways for advancement, this role offers a unique chance to make a significant impact in a rapidly evolving industry.
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Contact Detail:

Rise Technical Recruitment Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Performance Marketing

✨Tip Number 1

Familiarise yourself with the fintech landscape, especially focusing on companies that are innovating in retirement savings. Understanding the market and competitors will help you articulate how your skills can contribute to their mission.

✨Tip Number 2

Showcase your hands-on experience with performance marketing tools like Google Ads, Meta, and LinkedIn. Be prepared to discuss specific campaigns you've managed and the results achieved, as this role requires a strong tactical approach.

✨Tip Number 3

Network with professionals in the fintech space, particularly those involved in performance marketing. Engaging with industry events or online forums can provide insights and connections that may give you an edge in the application process.

✨Tip Number 4

Prepare to demonstrate your strategic thinking by outlining how you would approach building and optimising acquisition funnels for the company. Having a clear vision of your strategy will show your potential employer that you're ready to take on this high-impact role.

We think you need these skills to ace Head of Performance Marketing

Performance Marketing
Customer Acquisition Strategy
Paid Media Management
Google Ads
Meta Advertising
LinkedIn Advertising
Search Engine Optimisation (SEO)
Conversion Rate Optimisation (CRO)
Marketing Analytics
Attribution Modelling
Funnel Optimisation
Data-Driven Decision Making
Project Management
Collaboration Skills
Strategic Thinking

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Head of Performance Marketing position. Tailor your application to highlight relevant experience in customer acquisition and performance marketing.

Craft a Compelling CV: Your CV should clearly showcase your hands-on experience with performance marketing, particularly in fintech or high-growth environments. Include specific metrics and achievements that demonstrate your success in driving customer acquisition.

Write a Tailored Cover Letter: In your cover letter, express your passion for the fintech industry and how your skills align with the company's mission. Highlight your strategic thinking and tactical delivery capabilities, as well as your experience with key acquisition channels like Google Ads and Meta.

Highlight Relevant Skills: Make sure to emphasise your expertise in marketing analytics, attribution, and experimentation. Mention any experience you have with building and optimising acquisition funnels and landing pages, as this is crucial for the role.

How to prepare for a job interview at Rise Technical Recruitment Limited

✨Showcase Your Hands-On Experience

Make sure to highlight your hands-on experience with performance marketing, especially in fintech or high-growth startups. Be prepared to discuss specific campaigns you've managed and the results you've achieved.

✨Demonstrate Strategic Thinking

This role requires a balance of strategic thinking and tactical execution. Prepare examples of how you've developed and executed growth strategies in previous roles, particularly focusing on customer acquisition.

✨Familiarise Yourself with Key Metrics

Understand the key metrics relevant to performance marketing, such as conversion rates, customer acquisition cost, and return on ad spend. Be ready to discuss how you’ve set up reporting frameworks to track these metrics in past positions.

✨Prepare for Collaborative Discussions

Since collaboration is key in this role, think about how you've worked with product, content, and leadership teams in the past. Be ready to share examples of successful collaborations that led to improved marketing outcomes.

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