Head of Brand Marketing

Rise & Fall is one of the UK’s fastest growing startups, reshaping how people buy better. We offer exceptional clothing and homewares, made by the world’s best manufacturers, at prices that are 40–80% lower than traditional luxury.

We are the antithesis of fast fashion, committed to sustainability, quality, and conscious consumption. We’re a certified B Corp, use organic and natural materials wherever possible, and are proud to have donated over £30,000 last year to homelessness and women’s support charities.

We’ve shipped over 500,000 products, we have been on a rocketship trajectory and are hugely ambitious, with recent launches in the US and Australia. We’re on a mission to become one of the largest luxury goods retailers in the world in the next 10 years and significantly reshape the industry as we grow.If you'd like to join us on this wild journey, then read on below and join our incredible team.

ROLE OVERVIEW

We’re looking for a commercially-minded Head of Brand Marketing to lead the development and execution of our brand strategy and insight-led marketing campaigns across all marketing channels. You’ll sit alongside our Head of Growth (who owns performance channels, customer insight and digital product) and work closely with our founders. Your role is to help set the brand strategy and activate it — building integrated campaigns that drive reach, awareness, engagement, and loyalty.

This role is strategic, executional, and operational — it requires someone who thrives at the intersection of creativity and commercial impact. You’ll own how our brand is activated across all earned, owned, paid, and shared channels, and help shape how the world experiences Rise & Fall.

We’re a fast-growing team of under 40, and we’re looking for people who want to shape how we work, grow the brand and help build the team. With ambitious growth goals, you’ll play a key role in getting us there.

KEY RESPONSIBILITIES

• Own the brand strategy - Develop and lead the Rise & Fall brand strategy, ensuring our brand shows up in the right places, at the right times, with the right message. Build marketing that cuts through and drives measurable business impact.
• Lead the brand marketing calendar - Own the strategic planning and execution of integrated multi-channel marketing campaigns that span owned, earned and paid channels, and drive awareness, audience growth, engagement, and revenue.
• Own the brand marketing budget - Plan, manage and optimise the budget across campaigns and channels, balancing brand impact with commercial return.
• Set the brand identity, helpto set the visual identity, product narrative and creative direction of the brand, working closely with the creative team to bring this to life consistently across all marketing touchpoints.
• Drive marketing performance & optimisation - Establish a data-driven marketing approach, ensuring campaigns are continuously tested, optimised, and refined to maximise reach, engagement, and conversion.
• Partner with the Head of Growth Align brand marketing with lower-funnel tactics, customer segments, behavioural insights and trading priorities to create a connected full-funnel marketing strategy.
• Partner with the Head of Social Content - work closely with the Head of Social Content to ensure our channels consistently reflect the brand’s tone and aesthetic, while hitting engagement and growth goals.
• Develop and manage influencer and ambassador strategies, building a scalable, tiered approach to reach and advocacy.
• Lead our PR and earned media strategy, managing agencies or freelancers as needed to drive buzz, awareness and third-party credibility.
• Own brand partnerships - Develop and execute partnerships with aligned brands, platforms, media and events that amplify reach, strengthen brand positioning and create meaningful cultural moments.
• Leadership- You will manage the current brand team(4 direct reports) and help to build out the brand function

ABOUT YOU

• 6+ years experience in brand marketing ideally at a consumer brand or agency with exposure to fast-growing DTC or omnichannel businesses.
• A strategic thinker who can translate brand strategy into actionable, measurable campaigns.
• Strong commercial acumen — comfortable owning a budget and delivering measurable ROI on brand activity.
• Experience leading cross-functional campaigns involving PR, influencer, activation and content.

THE PACKAGE

• Market leading salary + equity (£80,000 - £110,000 base + equity) depending on experience)
• 25 days holiday + bank holidays (33 in total)
• Generous product discount and free product each season
• Hybrid working, 2-3 days in office
• Bright and inspiring office near Portobello Road
• Learning and development budget
• Pension plan: 3% from the employer & 5% from the employee
• Lots of fun! Great culture with regular team socials & events
• A chance to shape one of the UK’s most exciting and fastest-growing modern luxury brands

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