VP, CPG Enterprise Sales - North America

As the leading AI vertical retail data company, Crisp leverages AI to facilitate the integration, access and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimize retail sales and the supply chain infrastructure. Trusted by 7,000+ brands representing more than $2.5T in retail sales across over 250K stores, Crisp transforms a brand’s own retail data into a competitive advantage. Following our recent $72M Series B funding and strategic acquisitions of Atheon Analytics, Cantactix, ClearBox Analytics, Lumidata, Shelf Engine, and others, we're positioned for aggressive global expansion and product innovation in the $15T+ global supply chain market.

Crisp is hiring a Vice President of US CPG Sales to lead, scale, and inspire the sales organization responsible for our CPG brand segment. This is a senior leadership role, not an individual contributor position. You will set the vision and strategy for how Crisp acquires and grows CPG customers, own the team's revenue targets, and build an organization capable of sustaining rapid, compounding growth. Reporting to the Managing Director, CPG Global and serving as a member of the extended leadership team, you'll shape go-to-market strategy, represent the company at the board level, and act as Crisp's most senior external voice in the CPG ecosystem. You'll manage a team of enterprise sales directors, sales engineers, and supporting functions, and be accountable for their performance, development, and career growth.

What You'll Do

• Organizational Leadership
  • Build, lead, and develop a team of enterprise sales directors and supporting functions
  • Set team structure, territories, quotas, and compensation plans aligned to company growth targets
  • Recruit and retain top talent; own the full hiring lifecycle from sourcing through onboarding
  • Drive a high-performance culture with strong employee engagement, accountability, and professional development
  • Implement and champion sales methodologies (e.g., MEDDIC, Sandler) across the team to elevate execution quality
  • Conduct regular 1:1s, pipeline reviews, and coaching sessions to develop individual contributors into top performers
  • Own the US CPG segment revenue number, new business, expansion, and retention targets
  • Build and present accurate revenue forecasts to the executive team and board of directors
  • Define and execute the annual and quarterly sales plan, including pipeline coverage models, conversion benchmarks, and capacity planning
  • Lead TAM/SAM analysis and customer segmentation to prioritize the highest-value opportunities
  • Design and refine land-and-expand strategies to maximize customer lifetime value
• Go-to-Market & Cross-Functional Leadership
  • Partner with marketing on demand generation, messaging, positioning, and event strategy
  • Collaborate with product and customer success to ensure the sales motion reflects product capabilities and drives strong post-sale outcomes
  • Own customer messaging, sales collateral, competitive positioning, and pricing strategy in partnership with marketing and product
  • Lead organizational transitions (e.g., product-led growth adoption, market expansion) and re-org initiatives to drive efficiency
• Industry Presence & Thought Leadership
  • Serve as Crisp's primary external-facing leader in the CPG ecosystem; speaking at conferences, industry panels, webinars, and share groups
  • Build and maintain executive-level relationships with key CPG brand leaders and industry influencers
  • Stay ahead of market trends in retail data, AI, and CPG technology to inform strategy
  • Oversee Salesforce and sales tech stack strategy, ensuring data quality and operational rigor
  • Establish KPIs, dashboards, and reporting cadences that give the team and leadership clear visibility into performance
  • Own sales operations including event management, pipeline reporting, and process optimization

What We're Looking For

• Must-Have
  • 12+ years of progressive sales experience in SaaS, data/analytics, or CPG technology
  • 5+ years leading and managing sales teams, including hiring, developing, and scaling a team through a high-growth phase
  • Demonstrated success building a sales organization, not just managing one; including standing up processes, playbooks, and infrastructure from the ground up
  • Track record of driving significant ARR growth (e.g., scaling from early-stage revenue to $5M+ and beyond)
  • Deep domain expertise in the CPG and retail data ecosystem: POS data, category management, shopper insights, supply chain analytics
  • Experience operating as a member of an executive or senior leadership team, including board-level reporting and strategic planning
  • Strong command of revenue forecasting, pipeline management, and sales operations
• Nice-to-Have
  • Experience at a high-growth startup (Series A through Series C stage)
  • Background in data management, analytics platforms, or retail technology
  • Experience leading through organizational change; SaaS transitions, product-led growth shifts, or restructuring to protect runway
  • International sales leadership experience (EMEA or other regions)
  • Experience with partner/channel strategy alongside direct sales

What Makes a Great Fit at Crisp

• Collaboration: You believe the best results come from working together. You share ideas, pitch in, and elevate those around you.
• Grit: You’re curious, self-driven, and unafraid to roll up your sleeves. You get the job done even when the path isn’t clear and adapt quickly when things change.
• People: You stay close to those we serve. Listening, learning, and building what matters most.
• Feedback: You see it as fuel. You give it with care, take it with humility, and use it to level up.
• Ingenuity: You solve problems with creativity and speed. You look for ways to streamline, automate, or improve without being asked.

We are committed to transparency, diversity, and meritocracy, fostering an environment where every team member is empowered to make an impact, grow personally, and advance in their career. We invite you to join us – not just to take on a role, but to help shape a company you’re proud to be part of.

Compensation for this role is determined based on a variety of factors, including individual qualifications, professional experience, skill set, and geographic location. Crisp is committed to providing fair and competitive pay. Specific compensation details will be discussed with candidates throughout the hiring process. Applicants must be authorized to work for any employer in the United States, Canada, or United Kingdom. At this time, Crisp is unable to sponsor or assume sponsorship of employment visas. In accordance with company policy, Crisp conducts background checks that may include verification of identity, education, and criminal history. Any falsification or misrepresentation in an application will result in disqualification from consideration.