Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Build and scale Ripple²'s TikTok Shop and creator ecosystem for impactful revenue growth.
- Company: Join one of the UK's fastest-growing wellness brands focused on healthier habits.
- Benefits: Enjoy a dynamic work environment with real ownership and autonomy.
- Why this job: Lead innovative strategies and turn creators into powerful revenue channels.
- Qualifications: Experience in scaling TikTok Shop or creator commerce and managing creator communities.
- Other info: Fast-paced role with opportunities for continuous learning and growth.
The predicted salary is between 36000 - 60000 £ per year.
Ripple² is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:
- Ripple² inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.
- Ripple² home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.
Ripple² Brand DNA:
- Extreme Ownership: Take full responsibility for every outcome within your control.
- Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
- Purpose: Be here because you want to be. We are a passionate, long-term-focused team.
- Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The Role
We’re hiring a TikTok Shop & Creator Commerce Lead to build and scale ripple²’s TikTok Shop and creator ecosystem from the ground up. This is not traditional influencer marketing. It’s performance-first, commercially focused, and accountable to revenue.
You’ll design and lead a TikTok Shop strategy built on:
- high-volume creator content
- rapid creative testing
- tight feedback loops
- relentless optimisation against GMV, CPA, and ROAS
You’ll turn creators into an acquisition channel, not just brand awareness. You’ll work cross-functionally with paid media, creative, and e-commerce to make TikTok Shop one of ripple²’s most important growth levers.
Reporting
You’ll work directly with the founders and Head of Performance & Digital with real ownership and autonomy. This is a high-impact role with the freedom to test, build, and scale quickly. We’re looking for someone entrepreneurial who wants to run their own channel like a mini business inside the company.
What You’ll Do
- 50% Creator Community Building & Management: Build and scale a high-performing network of TikTok Shop creators and affiliates. Launch challenges, incentives, and always-on programs that drive daily content and consistent sales. Identify winning hooks, formats, and trends. Turn insights into clear, revenue-focused briefs that creators can execute at scale.
- 10% Performance Analysis & Iteration: Track GMV, CPA, ROAS, and content performance. Double down on what works, kill what doesn’t, and continuously improve output.
- 10% – Platform & Partner Management: Own relationships with TikTok Shop reps, agencies, and internal teams to maximise growth and operational efficiency.
Ideal Profile
You’ll likely thrive here if you:
- Have proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
- Have built or managed large creator communities or affiliate programs
- Think like a performance marketer, not a brand marketer
- Are comfortable managing high volumes of content and rapid testing cycles
- Understand what makes short-form content actually convert, not just get views
- Are fluent in metrics like GMV, CPA, ROAS, and contribution margin
- Are organised, proactive, and great at motivating creators
- Enjoy fast-paced, high-ownership environments
- Experience in DTC or Shopify brands
- Experience working closely with paid social teams
- International or US market experience
Logistics
Location: London, 35 Inverness Street Camden (in-office role)
Report Into: Co-founders & Head of Performance & Digital
TikTok Shop & Creator Commerce Lead employer: ripple
Contact Detail:
ripple Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop & Creator Commerce Lead
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who are already working at Ripple² or similar brands. Use platforms like LinkedIn to reach out and engage with them; a friendly message can go a long way!
✨Tip Number 2
Show off your TikTok skills! Create some engaging content that showcases your understanding of creator commerce and performance marketing. This not only demonstrates your expertise but also gives you a chance to stand out from the crowd.
✨Tip Number 3
Prepare for the interview by diving deep into Ripple²’s mission and values. Be ready to discuss how your experience aligns with their focus on quality and growth mindset. Show them you’re not just another candidate, but someone who truly resonates with their brand DNA.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Ripple² team.
We think you need these skills to ace TikTok Shop & Creator Commerce Lead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for Ripple² and the role shine through. We want to see that you genuinely care about helping people move towards healthier habits and that you're excited about building a creator community on TikTok.
Be Specific About Your Experience: Make sure to highlight any relevant experience you have with TikTok Shop or creator commerce. We love numbers, so if you've driven revenue growth or managed large creator communities, share those stats! It helps us see how you can contribute to our mission.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the skills and qualities we’re looking for. Mention how your background aligns with our values like Extreme Ownership and Growth Mindset.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at ripple
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok trends, especially those related to commerce and creator content. Familiarise yourself with successful campaigns and creators in the wellness space. This will show your passion and understanding of the platform, which is crucial for the role.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used metrics like GMV, CPA, and ROAS in previous roles. Bring examples of how you’ve optimised campaigns based on performance data. This will demonstrate your ability to think like a performance marketer, which is key for this position.
✨Demonstrate Your Community-Building Experience
Think of specific instances where you've built or managed creator communities or affiliate programs. Share your strategies for engaging creators and driving consistent content. This will highlight your capability to scale Ripple²’s TikTok Shop effectively.
✨Embrace the Entrepreneurial Spirit
Since this role requires a high level of ownership and autonomy, come prepared with ideas on how you would approach building the TikTok Shop from scratch. Show your enthusiasm for taking risks and testing new strategies, as this aligns perfectly with Ripple²'s growth mindset.