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For Companies At a Glance
- Tasks: Drive performance marketing across digital channels to grow our wellness brand.
- Company: Join one of the UK's fastest-growing wellness brands, rippleāŗ.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Why this job: Make a real impact in a mission-driven company focused on healthier habits.
- Qualifications: 3+ years in digital marketing with a focus on performance campaigns.
- Other info: Fast-paced, collaborative culture with a strong emphasis on ownership and quality.
The predicted salary is between 36000 - 60000 Ā£ per year.
Performance Marketing Manager
rippleāŗ is one of the UKās leading and fastest-growing wellness brands. We operate across two key categories:
- ā¢ rippleāŗ inhalables: A revolutionary approach to nicotineāfree inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.
- ā¢ rippleāŗ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.
rippleāŗ Brand DNA
- ā¢Extreme Ownership: Take full responsibility for every outcome within your control.
- ā¢Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
- ā¢Purpose: Be here because you want to beāwe are a passionate long-term-focused team.
- ā¢Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The Role
Weāre looking for a handsāon, analytical, and creative Performance Marketing Manager to scale paid performance across all digital channels for rippleāŗ and rippleāŗ home. Youāll work closely with the Head of Performance & Digital and Coāfounders to profitably grow our customer base through structured testing, smart creative strategy, and tight campaign execution. This is a fast-paced, detail-driven role where ideas, execution, and ownership are equally important.
Key Responsibilities
- Plan, execute, and optimise paid campaigns across Meta, TikTok, Google, and Pinterest, with a strong focus on profitable customer acquisition.
- Manage MER reporting to scale spend efficiently while maintaining performance KPIs.
- Support management of the overall paid media budget, ensuring alignment with business targets and Head of Performance oversight.
- Develop creative briefs, test hypotheses, and lead ad creative testing (messaging, copy, and visual assets).
- Collaborate with the design and content teams to continuously refine ad storytelling and positioning.
Performance & Conversion Optimisation
- Own testing and optimisation of landing pages to improve conversion rates (CVR) across funnels.
- Analyse campaign performance, identify key learnings, and execute rapid iteration cycles.
- Manage and track acquisition metrics such as CAC, ROAS, and blended MER.
- Report on performance insights using Google Sheets, Motion, and in-platform dashboards.
- Contribute to rippleāŗās multi-brand growth strategy across both inhalables and home fragrance lines.
- Experiment with emerging channels and audiences to identify new scalable growth opportunities.
- Support execution and optimisation of Amazon Ads as part of the broader acquisition mix.
What We\āre Looking For
- 3+ years of handsāon digital marketing experience, ideally within a high-growth D2C business or agency managing performance campaigns.
- Proven ability to profitably scale paid campaigns across Meta, TikTok, and Google.
- Experience running and interpreting creative A/B tests and translating insights into performance gains.
- Strong analytical mindset; comfortable working in spreadsheets, dashboards, and ad platforms.
- Understanding of Shopify and best practices to improve conversion rates through landing page testing.
- Structured, proactive, and results-driven, with a bias toward execution and accountability.
- Collaborative and detail-oriented; thrives in a fast-moving, founder-led environment.
Report Into
Head of Performance & Digital
Seniority level
- MidāSenior level
Employment type
- Fullātime
Job function
- Marketing and Sales
Industries
- Wellness and Fitness Services
#J-18808-Ljbffr
Performance Marketing Manager employer: ripple
Contact Detail:
ripple Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Performance Marketing Manager
āØTip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
āØTip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your analytical and creative abilities.
āØTip Number 3
Prepare for interviews by researching rippleāŗ and its products. Understand their brand DNA and think about how your experience aligns with their mission. Tailor your answers to show youāre a perfect fit!
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets seen by the right people. Plus, it shows youāre genuinely interested in joining the rippleāŗ team.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application š«”
Show Your Passion: When you're writing your application, let your enthusiasm for the wellness industry shine through. We want to see that you genuinely care about helping people move towards healthier habitsāso share why this mission resonates with you!
Be Specific About Your Experience: Make sure to highlight your hands-on digital marketing experience, especially with paid campaigns on platforms like Meta and Google. We love details, so include specific examples of how you've scaled campaigns and what results you achieved.
Demonstrate Your Analytical Skills: Since this role is all about performance and optimisation, show us your analytical side! Talk about how you've used data to drive decisions in past roles, and donāt forget to mention any tools or platforms youāre comfortable with.
Tailor Your Application: Take a moment to customise your application for rippleāŗ. Use our brand DNA and values as a guide to align your skills and experiences with what weāre looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at ripple
āØKnow Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like CAC, ROAS, and MER. Be ready to discuss how you've used these metrics in past campaigns to drive results.
āØShowcase Your Creativity
This role requires a blend of analytical skills and creativity. Prepare examples of successful ad campaigns you've managed, focusing on your creative strategies and how they contributed to performance. Don't forget to mention any A/B tests you've run!
āØUnderstand the Brand
Familiarise yourself with rippleāŗ and its mission. Understand their products and brand DNA, especially the emphasis on quality and ownership. This will help you align your answers with their values during the interview.
āØPrepare for Scenario Questions
Expect questions that assess your problem-solving skills. Think about scenarios where you've had to optimise campaigns or manage budgets under pressure. Be ready to explain your thought process and the outcomes of your decisions.