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For Companies At a Glance
- Tasks: Build and scale Ripple²'s TikTok Shop and creator ecosystem for impactful revenue growth.
- Company: Join one of the UK's fastest-growing wellness brands focused on healthier habits.
- Benefits: Dynamic work environment with real ownership and autonomy in your role.
- Other info: Fast-paced, entrepreneurial culture with opportunities for continuous learning.
- Why this job: Lead innovative strategies and turn creators into powerful revenue channels.
- Qualifications: Experience in scaling TikTok Shop or creator commerce and managing creator communities.
The predicted salary is between 50000 - 70000 £ per year.
Ripple² is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories: Ripple² inhalables, a revolutionary approach to nicotine-free inhalation, and Ripple² home, a modern home fragrance solution that transforms spaces with clean, high-quality aromas.
Ripple² Brand DNA:
- Extreme Ownership: Take full responsibility for every outcome within your control.
- Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
- Purpose: Be here because you want to be.
- Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The Role
We’re hiring a TikTok Shop & Creator Commerce Lead to build and scale ripple²’s TikTok Shop and creator ecosystem from the ground up. This is not traditional influencer marketing; it’s performance-first, commercially focused, and accountable to revenue. You’ll design and lead a TikTok Shop strategy built on:
- high-volume creator content
- rapid creative testing
- tight feedback loops
- relentless optimisation against GMV, CPA, and ROAS
You’ll turn creators into an acquisition channel, not just brand awareness. You’ll work cross-functionally with paid media, creative, and e-commerce to make TikTok Shop one of ripple²’s most important growth levers.
Reporting
You’ll work directly with the founders and Head of Performance & Digital with real ownership and autonomy. This is a high-impact role with the freedom to test, build, and scale quickly. We’re looking for someone entrepreneurial who wants to run their own channel like a mini business inside the company.
What You’ll Do
- 50% Creator Community Building & Management: Build and scale a high-performing network of TikTok Shop creators and affiliates. Launch challenges, incentives, and always-on programs that drive daily content and consistent sales. Identify winning hooks, formats, and trends. Turn insights into clear, revenue-focused briefs that creators can execute at scale.
- 10% Performance Analysis & Iteration: Track GMV, CPA, ROAS, and content performance. Double down on what works, kill what doesn’t, and continuously improve output.
- 10% Platform & Partner Management: Own relationships with TikTok Shop reps, agencies, and internal teams to maximise growth and operational efficiency.
Ideal Profile
You’ll likely thrive here if you:
- Have proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
- Have built or managed large creator communities or affiliate programs
- Think like a performance marketer, not a brand marketer
- Are comfortable managing high volumes of content and rapid testing cycles
- Understand what makes short-form content actually convert, not just get views
- Are fluent in metrics like GMV, CPA, ROAS, and contribution margin
- Are organised, proactive, and great at motivating creators
- Enjoy fast-paced, high-ownership environments
- Have experience in DTC or Shopify brands
- Have experience working closely with paid social teams
- Have international or US market experience
Logistics
Location: London, 35 Inverness Street Camden (in-office role)
Report Into: Co-founders & Head of Performance & Digital
TikTok Shop & Creator Commerce Lead in London employer: ripple
Contact Detail:
ripple Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop & Creator Commerce Lead in London
✨Tip Number 1
Get to know the company inside out! Research Ripple²'s mission and values, especially their focus on extreme ownership and quality. This will help you align your answers during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the role and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your TikTok skills! Create a short video showcasing your understanding of creator commerce and how you would approach building a community for Ripple². This not only demonstrates your creativity but also your ability to engage with the platform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Ripple² family and ready to take ownership of your career journey.
We think you need these skills to ace TikTok Shop & Creator Commerce Lead in London
Some tips for your application 🫡
Show Your Passion for Wellness: Make sure to express your enthusiasm for wellness and how it aligns with Ripple²'s mission. We want to see that you genuinely care about helping people move towards healthier habits!
Highlight Your TikTok Experience: When writing your application, focus on any experience you've had with TikTok Shop or creator commerce. We’re looking for someone who can hit the ground running, so share specific examples of how you've scaled similar channels.
Be Data-Driven: Since this role is all about performance, don’t forget to mention your familiarity with metrics like GMV, CPA, and ROAS. Show us how you’ve used data to drive decisions and improve outcomes in past roles.
Keep It Authentic: We love authenticity! Make sure your application reflects your personality and style. Don’t hesitate to let your creativity shine through – after all, we’re looking for someone who can inspire creators!
How to prepare for a job interview at ripple
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok trends and creator commerce strategies. Familiarise yourself with successful campaigns and how they drove revenue. This will show your passion for the platform and your understanding of what makes content convert.
✨Showcase Your Analytical Skills
Be ready to discuss metrics like GMV, CPA, and ROAS. Prepare examples from your past experiences where you used data to optimise performance. This will demonstrate that you think like a performance marketer and can drive results.
✨Bring Creative Ideas to the Table
Think of innovative ways to engage creators and build a community. Whether it’s unique challenges or incentives, having fresh ideas will highlight your entrepreneurial spirit and ability to scale initiatives effectively.
✨Emphasise Your Ownership Mindset
Ripple² values extreme ownership, so be prepared to share instances where you took full responsibility for outcomes. Discuss how you’ve navigated challenges and driven projects forward independently, showcasing your proactive nature.