At a Glance
- Tasks: Build and scale our TikTok Shop and creator ecosystem for ripple⁺.
- Company: Fast-growing wellness company with a passionate, ambitious team.
- Benefits: Ownership of projects, creative freedom, and a dynamic work environment.
- Other info: Work directly with founders and enjoy rapid career growth.
- Why this job: Make a real impact by turning creators into revenue-generating channels.
- Qualifications: Experience in scaling TikTok Shop or managing creator communities.
The predicted salary is between 45000 - 55000 £ per year.
We are a fast-growing, independent wellness company founded by siblings Sam and Lucie Beecham. We are home to two distinctive, content-led brands: ripple⁺ and Droplet. We are a small, ambitious team where ideas move quickly and your work makes a visible impact.
Ripple⁺ Brand DNA:
- Extreme Ownership: Take full responsibility for every outcome within your control.
- Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
- Purpose: Be here because you want to be. We are a passionate, long-term-focused team.
- Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The Role:
We’re hiring a TikTok Shop & Creator Commerce Lead to build and scale ripple⁺’s TikTok Shop and creator ecosystem from the ground up. This is not traditional influencer marketing. It’s performance-first, commercially focused, and accountable to revenue.
You’ll design and lead a TikTok Shop strategy built on:
- high-volume creator content
- rapid creative testing
- tight feedback loops
- relentless optimisation against GMV, CPA, and ROAS
You’ll turn creators into an acquisition channel, not just brand awareness. You’ll work cross-functionally with paid media, creative, and e-commerce to make TikTok Shop one of ripple⁺’s most important growth levers.
Reporting:
You’ll work directly with the founders and Head of Performance & Digital with real ownership and autonomy. This is a high-impact role with the freedom to test, build, and scale quickly. We’re looking for someone entrepreneurial who wants to run their own channel like a mini business inside the company.
What You’ll Do:
- 50% Creator Community Building & Management: Build and scale a high-performing network of TikTok Shop creators and affiliates. Launch challenges, incentives, and always-on programs that drive daily content and consistent sales. Identify winning hooks, formats, and trends. Turn insights into clear, revenue-focused briefs that creators can execute at scale.
- 10% Performance Analysis & Iteration: Track GMV, CPA, ROAS, and content performance. Double down on what works, kill what doesn’t, and continuously improve output.
- 10% Platform & Partner Management: Own relationships with TikTok Shop reps, agencies, and internal teams to maximise growth and operational efficiency.
Ideal Profile:
You’ll likely thrive here if you:
- Have proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
- Have built or managed large creator communities or affiliate programs
- Think like a performance marketer, not a brand marketer
- Are comfortable managing high volumes of content and rapid testing cycles
- Understand what makes short-form content actually convert, not just get views
- Are fluent in metrics like GMV, CPA, ROAS, and contribution margin
- Are organised, proactive, and great at motivating creators
- Enjoy fast-paced, high-ownership environments
- Experience in DTC or Shopify brands
- Experience working closely with paid social teams
- International or US market experience
Logistics:
Location: London, 35 Inverness Street Camden (in-office role)
Report Into: Co‑founders & Head of Performance & Digital
Affiliate and TikTok shop manager in London employer: ripple
Join a leading manufacturer in Daventry, where your expertise as a Mechanical Design Engineer will be valued and nurtured. With a strong focus on collaboration, you'll work closely with skilled welders and machinists in a supportive environment that encourages innovation and professional growth. Enjoy the benefits of a diverse workplace committed to inclusivity, while contributing to exciting projects that shape the future of vehicle applications.
StudySmarter Expert Advice🤫
We think this is how you could land Affiliate and TikTok shop manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ripple and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ripple are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ripple on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ripple. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Affiliate and TikTok shop manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ripple. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ripple:Show us that you’ve done your homework! In your application, briefly mention what you admire about ripple’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ripple
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ripple will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ripple, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
