At a Glance
- Tasks: Lead our Shopify ecosystem, optimising site performance and driving conversions.
- Company: Join ripple⁺, a fast-growing wellness brand transforming lives with plant-powered alternatives.
- Benefits: Competitive salary, flexible working hours, and opportunities for personal growth.
- Other info: Dynamic team culture focused on ownership, quality, and continuous learning.
- Why this job: Make a real impact in e-commerce while promoting healthier habits.
- Qualifications: 3+ years in DTC e-commerce with strong Shopify and CRO experience.
The predicted salary is between 50000 - 60000 £ per year.
ripple⁺ is one of the UK's leading and fastest-growing wellness brands. We operate across two key categories: ripple⁺ inhalables, a revolutionary approach to nicotine-free inhalation, and Droplet, our modern home fragrance brand that transforms spaces with clean, high-quality aromas.
Brand DNA
- Extreme Ownership: Take full responsibility for every outcome within your control.
- Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
- Purpose: Be here because you want to be — we are a passionate, long-term-focused team.
- Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The Role
As E-commerce Manager, you will own our Shopify ecosystem end-to-end. You are responsible for making our sites fast, flawless, conversion-optimised, and continuously improving across both ripple⁺ and Droplet. You'll work closely with Performance Marketing, Retention Marketing, and Creative teams and manage external developers to turn traffic into revenue while maintaining an extremely high standard of execution across every touchpoint. This is a detail-obsessed, ownership-first role. Ideas matter here, but execution matters more.
Key Responsibilities
- Own end-to-end site performance across all Shopify storefronts (US and UK), ensuring best-in-class UX, site speed, and conversion across both ripple⁺ and Droplet.
- Define and execute e-commerce strategy by category, campaign, and traffic source — tailoring site experience, merchandising, and landing pages in close partnership with marketing.
- Run regular full-site audits to identify and resolve UX friction, checkout issues, tracking gaps, and mobile vs. desktop inconsistencies; maintain documentation and QA checklists.
- Own end-to-end delivery of site builds and rebuilds, acting as internal lead across designers, developers, and stakeholders to ship on time, on brief, and with zero critical issues.
- Lead CRO across all sites through structured testing of landing pages, PDPs, checkout flows, and traffic-source funnels using A/B and multivariate frameworks.
- Own the implementation and ongoing management of e-commerce software, CRO tools, analytics, tracking, and personalisation solutions — all cleanly integrated into Shopify.
- Build and maintain performance reporting across conversion rate, AOV, revenue by site and region, and funnel and page-level performance; translate data into clear actions and share regular updates with the marketing team and leadership.
What We're Looking For
- 3+ years in DTC e-commerce, with deep hands-on Shopify experience.
- Proven CRO and structured experimentation experience.
- Experience managing sites across multiple regions or storefronts.
- Extremely high attention to detail — you catch things others miss.
- Comfortable owning projects end-to-end with minimal hand-holding.
- Strong grasp of analytics, attribution, and what drives conversion.
Reports Into Co-founders
E-Commerce Manager employer: ripple
At ripple⁺, we pride ourselves on being a dynamic and innovative employer in the heart of London, dedicated to promoting wellness through our unique product offerings. Our collaborative work culture fosters extreme ownership and a growth mindset, empowering employees to take initiative and drive meaningful change. With ample opportunities for professional development and a commitment to quality, joining our team as an E-Commerce Manager means being part of a passionate group that values excellence and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work at ripple⁺ or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past e-commerce successes, especially with Shopify. This will demonstrate your hands-on experience and attention to detail, which is key for the E-Commerce Manager role.
✨Tip Number 3
Prepare for the interview by diving deep into ripple⁺’s brand DNA. Understand their mission and values, and think about how your growth mindset and ownership approach can contribute to their goals. Be ready to share specific ideas on improving their e-commerce strategy!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the ripple⁺ team and ready to take ownership of your career journey.
We think you need these skills to ace E-Commerce Manager
Some tips for your application 🫡
Show Your Passion for Wellness:When you're writing your application, let your enthusiasm for wellness and plant-powered alternatives shine through. We want to see that you genuinely care about helping people move away from nicotine and embrace healthier habits.
Highlight Your E-commerce Experience:Make sure to showcase your hands-on experience with Shopify and any DTC e-commerce roles you've had. We’re looking for someone who can own our site performance, so don’t hold back on detailing your successes in conversion rate optimisation and structured experimentation.
Be Detail-Obsessed:Since this role is all about extreme ownership and attention to detail, make sure your application reflects that. Double-check for any typos or inconsistencies, and consider including examples of how you've caught issues others might have missed in past projects.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to take ownership right from the start!
How to prepare for a job interview at ripple
✨Know Your Shopify Inside Out
Make sure you’re well-versed in Shopify and its features. Familiarise yourself with the platform’s capabilities, especially around site performance and conversion optimisation. Be ready to discuss specific examples of how you've improved site speed or user experience in your previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytics and how you've used data to drive decisions. Bring examples of reports you've created or insights you've derived that led to tangible improvements in conversion rates or revenue. This will demonstrate your ability to translate data into actionable strategies.
✨Emphasise Your Attention to Detail
In this role, attention to detail is crucial. Be prepared to share instances where your meticulous nature has led to successful project outcomes. Discuss how you conduct audits and QA checks to ensure everything runs smoothly, as this aligns perfectly with what ripple⁺ is looking for.
✨Demonstrate a Growth Mindset
Talk about how you embrace continuous learning and adaptability. Share experiences where you faced challenges and how you overcame them. This will resonate with ripple⁺’s values and show that you’re not just about ideas but also about execution and improvement.
