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For Companies At a Glance
- Tasks: Drive sales of top-notch turf and golf machinery while building strong relationships.
- Company: Join Ripon Group, a leading John Deere dealer in the UK.
- Benefits: Enjoy a company vehicle, generous holiday, and tailored career development.
- Why this job: Be part of an exciting growth journey in a dynamic sales territory.
- Qualifications: Sales experience in turf machinery or related fields is a must.
- Other info: Flexible working hours and a supportive team environment await you.
The predicted salary is between 36000 - 60000 £ per year.
Ripon Group, one of the largest John Deere dealers in the UK, is expanding its Professional Turf division and is seeking an experienced and motivated Area Sales Manager - Turf to support growth across a significantly expanded sales territory. We are growing our Area of Responsibility (AOR) to include Burnley, Leeds, Bradford, Halifax, Huddersfield, Barnsley, Doncaster, Rotherham and Sheffield.
This is an exciting opportunity to take ownership of a developing region, building strong commercial relationships across the golf, sports turf, council, utility and professional landscaping sectors. You will work closely with customers such as golf courses, local authorities, grounds teams, utility companies and contractors, supplying industry-leading turf and golf equipment.
You will manage your own diary, visit customers at their premises, and use our advanced CRM system to prioritise your workload, generate new business, and achieve sales targets.
- Represent Ripon Group in the sale of Professional Turf and Golf machinery across the expanded AOR
- Build relationships with golf courses, councils, utility companies, and professional turf customers
- Manage the full sales process using John Deere tools and dealership systems
- Maintain up-to-date product knowledge and attend manufacturer training
- Provide finance guidance for new and used machinery purchases
- Monitor competitor activity and report key insights
- Conduct field demonstrations of professional turf and golf equipment
- Oversee machinery deliveries and carry out customer follow-up
- Grow existing accounts and develop new business opportunities
- Collaborate with Sales Specialists when needed
Qualifications
- Proven sales experience (turf machinery, golf, agriculture or related industries preferred)
- Strong knowledge of professional turf and golf equipment
- Confident using CRM systems and digital sales tools
- Familiarity with John Deere and competitor products
- Excellent communication and relationship-building skills
- Analytical, commercially minded, and driven to expand market share
- Organised, honest and able to manage your own schedule
- Willingness to work extended hours when required
Benefits
- Opportunity to work with industry-leading technology and global brands
- Company pension scheme
- 24 days holiday + bank holidays
- Birthday day off
- Company vehicle for business and personal use
- Tailored career development pathway
- Employee uniform provided
- Staff discount on showroom items
- Employer-funded healthcare cash plan
Apply or enquire
Interested in this role? Apply or enquire now.
Turf Area Sales Manager employer: Ripon Farm Services Ltd.
Contact Detail:
Ripon Farm Services Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Turf Area Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the turf industry. Attend local events, trade shows, or even just pop into golf courses and landscaping firms to introduce yourself. Building relationships can lead to job opportunities that aren’t even advertised!
✨Tip Number 2
Show off your expertise! When you get the chance to meet potential employers or clients, don’t hold back on sharing your knowledge about turf machinery and the market. This not only showcases your skills but also builds trust and credibility.
✨Tip Number 3
Follow up after meetings! If you’ve had a chat with someone about a job or opportunity, drop them a quick email thanking them for their time and reiterating your interest. It keeps you fresh in their mind and shows your enthusiasm.
✨Tip Number 4
Apply through our website! We’ve got all the latest job openings listed, and applying directly can give you an edge. Plus, it shows you’re proactive and really interested in joining our team at Ripon Group.
We think you need these skills to ace Turf Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your sales experience, especially in turf machinery or related industries. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the turf industry and how you can contribute to our growth. Keep it engaging and personal – we love a bit of personality!
Show Off Your Knowledge: Demonstrate your understanding of professional turf and golf equipment in your application. Mention any relevant training or experiences that show you’re up-to-date with industry trends and products.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Ripon Farm Services Ltd.
✨Know Your Turf
Make sure you brush up on your knowledge of professional turf and golf equipment. Familiarise yourself with John Deere products and their competitors. This will not only help you answer technical questions but also show your passion for the industry.
✨Build Your Pitch
Prepare a solid pitch that highlights your sales experience and how it relates to the turf machinery sector. Think about specific examples where you've successfully built relationships or closed deals, especially in similar markets like golf courses or local authorities.
✨Master the CRM
Since the role involves using CRM systems, be ready to discuss your experience with them. If you’ve used any specific tools, mention them and explain how they helped you manage your sales process effectively. This shows you're organised and tech-savvy.
✨Show Your Analytical Side
Be prepared to talk about how you monitor competitor activity and gather insights. Share examples of how you've used this information to drive sales or improve customer relationships. This demonstrates your analytical mindset and commercial awareness.
