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For Companies At a Glance
- Tasks: Drive sales of turf and golf machinery while building strong relationships with clients.
- Company: Join Ripon Group, a leading John Deere dealer in the UK.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Take ownership of a growing territory and make a real impact in the turf industry.
- Qualifications: Sales experience in turf machinery or related fields is preferred.
- Other info: Dynamic role with potential for career advancement and personal development.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Ripon Group, one of the largest John Deere dealers in the UK, is expanding its Professional Turf division and is seeking an experienced and motivated Area Sales Manager - Turf to support growth across a significantly expanded sales territory. We are growing our Area of Responsibility (AOR) to include Burnley, Leeds, Bradford, Halifax, Huddersfield, Barnsley, Doncaster, Rotherham and Sheffield. This is an exciting opportunity to take ownership of a developing region, building strong commercial relationships across the golf, sports turf, council, utility and professional landscaping sectors. You will work closely with customers such as golf courses, local authorities, grounds teams, utility companies and contractors, supplying industry‑leading turf and golf equipment. You will manage your own diary, visit customers at their premises, and use our advanced CRM system to prioritise your workload, generate new business, and achieve sales targets.
Responsibilities
- Represent Ripon Group in the sale of Professional Turf and Golf machinery across the expanded AOR
- Build relationships with golf courses, councils, utility companies, and professional turf customers
- Manage the full sales process using John Deere tools and dealership systems
- Maintain up‑to‑date product knowledge and attend manufacturer training
- Provide finance guidance for new and used machinery purchases
- Monitor competitor activity and report key insights
- Conduct field demonstrations of professional turf and golf equipment
- Oversee machinery deliveries and carry out customer follow‑up
- Grow existing accounts and develop new business opportunities
- Collaborate with Sales Specialists when needed
Ideal Candidate Will Have
- Proven sales experience (turf machinery, golf, agriculture or related industries preferred)
- Strong knowledge of professional turf and golf equipment
- Confident using CRM systems and digital sales tools
- Familiarity with John Deere and competitor products
- Excellent communication and relationship‑building skills
- Analytical, commercially minded, and driven to expand market share
- Organised, honest and able to manage your own schedule
- Willingness to work extended hours when required
Turf Area Sales Manager in Tadcaster employer: Ripon Farm Services Ltd.
Contact Detail:
Ripon Farm Services Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Turf Area Sales Manager in Tadcaster
✨Tip Number 1
Get to know the turf industry inside out! Research the latest trends in turf machinery and golf equipment. This knowledge will help you impress potential employers during interviews and show that you're genuinely passionate about the field.
✨Tip Number 2
Network like a pro! Attend industry events, trade shows, or local meet-ups related to turf management and sales. Building relationships with people in the industry can lead to job opportunities that aren't even advertised yet.
✨Tip Number 3
Practice your pitch! Prepare a short, engaging introduction about yourself and your experience in turf sales. This will come in handy when you meet potential employers or network with industry professionals.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and take the initiative. Plus, it gives you a chance to showcase your enthusiasm for joining Ripon Group and making an impact in the turf sector.
We think you need these skills to ace Turf Area Sales Manager in Tadcaster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Turf Area Sales Manager role. Highlight your sales experience, especially in turf machinery or related industries, and showcase your relationship-building skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the turf industry and how your background aligns with our goals at Ripon Group. Be sure to mention any relevant experience with John Deere products or CRM systems.
Showcase Your Knowledge: Demonstrate your understanding of professional turf and golf equipment in your application. Mention any training or product knowledge you've gained, as this will show us that you're serious about the role and ready to hit the ground running.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. This way, we can easily track your application and get back to you quicker. Plus, it shows us you're keen on joining our team at Ripon Group!
How to prepare for a job interview at Ripon Farm Services Ltd.
✨Know Your Turf
Make sure you brush up on your knowledge of professional turf and golf equipment. Familiarise yourself with John Deere products and competitors' offerings. This will not only help you answer technical questions but also show your passion for the industry.
✨Build Your Pitch
Prepare a compelling sales pitch that highlights your experience in building relationships with clients like golf courses and councils. Think about specific examples where you've successfully managed accounts or generated new business, as these will resonate well with the interviewers.
✨Master the CRM
Since the role involves using CRM systems, be ready to discuss your experience with them. If you’ve used any specific tools before, mention how they helped you manage your workload and achieve sales targets. This shows you're organised and tech-savvy.
✨Stay Ahead of the Competition
Research the current market trends and competitor activities in the turf machinery sector. Being able to discuss insights and how you would leverage this information to grow market share will demonstrate your analytical skills and commercial mindset.
