Drives incremental parts sales through pro‑active communication and disciplined customer prospecting leveraging different communication channels (phone and mobile communication, internet, electronic mails, chats, messengers etc.). Role considers full time focus on parts sales or a combination of parts selling with other responsibilities, so proposed duties may vary based on dealer organisational structure.
- Delivers on parts sales targets as well as customer acquisition KPIs.
- Searches and classifies potential customers and their needs and requirements in products, parts, and services; creates detailed Customers’ Profiles in a dealer business system or CRM.
- Establishes initial contacts with customers via phone or other communication channels; recovers connection with inactive customers.
- Promptly informs customers about dealer parts news and offerings, new products arrivals, special parts promotions, incentives, or changes in commercial terms.
- Promotes and sells maintenance and wear parts, such as filters, lubricants, batteries, belts, field kits, accessories, or other items.
- Arranges repeated customer purchases if CSR personal visit to the customer is commercially purposeless (example, low priority customers located far away)
- Conducts customer market research to support dealer sales and marketing activities.
- Coordinates prompt resolution of customers’ issues or connects them with appropriate departments as a part of call‑center responsibility (hotline)
- Consults customers on parts specifications, options available for maintenance or repair needs; upsells dealer parts and services offerings and solutions.
- Supports invoicing/billing of customers’ orders, other administrative tasks and reporting if applicable.
Key Requirements
- Pro‑active sales mindset and self‑motivation to generate sales activities and disciplined customer prospecting.
- More than 2-year experience in retail sales/telemarketing or service role (if position resides in Service department)
- Efficient use of techniques, principles and psychology of salesmanship and customer motivation to drive sales.
- Ability to establish and maintain customer contact, understand customer needs during the conversation.
- Ability to build rapport and influence customers over the phone or online.
- Active listening, competently expressing thoughts, asking questions and handling objections/difficult conversations.
- Ability to use necessary communication technologies, Microsoft Office user.
- Basic knowledge of parts categories and applications as well as technical background for the roles in Service department
- Opportunity to work with industry‑leading technology and brands.
- Company pension scheme.
- Day off for your birthday.
- Vehicle change policy - if applicable.
- Life insurance x 3 salary.
- Tailored career path.
- Employee uniform.
- Staff discount on showroom items.
- Free on‑site parking.
- Health and well‑being support line.
- Employer funded Cash plan to support with covering employees’ regular healthcare expenses.
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Pro-Active Parts Sales Professional in Malton employer: Ripon Farm Services Ltd
Join a dynamic and expanding Turf Division within a stable and renowned dealer network, where you will have the opportunity to work with premium brands and high-spec professional equipment. Our company fosters a culture of customer service and technical expertise, offering ongoing manufacturer training and tailored career paths to support your personal development. With competitive salaries, an uncapped commission structure, and a range of employee benefits including a day off for your birthday and health support, we are committed to creating a rewarding and supportive work environment for our team in the East Riding and North Yorkshire coastline.