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- Tasks: Drive sales of turf and golf machinery while building strong relationships with clients.
- Company: Join Ripon Group, a leading John Deere dealer in the UK.
- Benefits: Enjoy a competitive salary, pension scheme, and 24 days holiday.
- Why this job: Be part of an expanding team and make a real impact in the turf industry.
- Qualifications: Sales experience in turf machinery or related fields is essential.
- Other info: Flexible working hours and opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Ripon Group, one of the largest John Deere dealers in the UK, is expanding its Professional Turf division and is seeking an experienced and motivated Area Sales Manager - Turf to support growth across a significantly expanded sales territory. We are growing our Area of Responsibility (AOR) to include Burnley, Leeds, Bradford, Halifax, Huddersfield, Barnsley, Doncaster, Rotherham and Sheffield.
This is an exciting opportunity to take ownership of a developing region, building strong commercial relationships across the golf, sports turf, council, utility and professional landscaping sectors. You will work closely with customers such as golf courses, local authorities, grounds teams, utility companies and contractors, supplying industry‑leading turf and golf equipment.
You will manage your own diary, visit customers at their premises, and use our advanced CRM system to prioritise your workload, generate new business, and achieve sales targets.
Essential Duties- Represent Ripon Group in the sale of Professional Turf and Golf machinery across the expanded AOR
- Build relationships with golf courses, councils, utility companies, and professional turf customers
- Manage the full sales process using John Deere tools and dealership systems
- Maintain up‑to‑date product knowledge and attend manufacturer training
- Provide finance guidance for new and used machinery purchases
- Monitor competitor activity and report key insights
- Conduct field demonstrations of professional turf and golf equipment
- Oversee machinery deliveries and carry out customer follow‑up
- Grow existing accounts and develop new business opportunities
- Collaborate with Sales Specialists when needed
- Proven sales experience (turf machinery, golf, agriculture or related industries preferred)
- Strong knowledge of professional turf and golf equipment
- Confident using CRM systems and digital sales tools
- Familiarity with John Deere and competitor products
- Excellent communication and relationship‑building skills
- Analytical, commercially minded, and driven to expand market share
- Organised, honest and able to manage your own schedule
- Willingness to work extended hours when required
- Opportunity to work with industry‑leading technology and global brands
- Company pension scheme
- Company sick scheme
- 24 days holiday +
Turf Area Sales Manager in London employer: Ripon Farm Services Ltd.
Contact Detail:
Ripon Farm Services Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Turf Area Sales Manager in London
✨Tip Number 1
Get to know the turf industry inside out! Research the latest trends in turf machinery and golf equipment. This will not only help you in interviews but also show potential employers that you're genuinely passionate about the field.
✨Tip Number 2
Networking is key! Attend industry events, trade shows, or local meet-ups related to turf management. Building relationships with professionals in the field can open doors and lead to job opportunities that aren't advertised.
✨Tip Number 3
Practice your pitch! Be ready to talk about your sales experience and how it relates to the turf sector. Prepare examples of how you've built relationships and closed deals in the past – this will make you stand out during interviews.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and take the initiative. Plus, it gives you a chance to showcase your enthusiasm for joining the Ripon Group team.
We think you need these skills to ace Turf Area Sales Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Turf Area Sales Manager role. Highlight your sales experience, especially in turf machinery or related industries, and showcase any relevant achievements that demonstrate your ability to build strong commercial relationships.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the turf industry and how your skills align with the responsibilities of the role. Don’t forget to mention your familiarity with John Deere products and your experience with CRM systems.
Showcase Your Knowledge: In your application, make sure to demonstrate your knowledge of professional turf and golf equipment. Mention any training you've attended or product knowledge you possess that would be beneficial for the role. This shows us you're serious about the position!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Ripon Farm Services Ltd.
✨Know Your Turf
Make sure you brush up on your knowledge of professional turf and golf equipment. Familiarise yourself with John Deere products and their competitors. This will not only help you answer technical questions but also show your passion for the industry.
✨Build Your Pitch
Prepare a solid pitch that highlights your sales experience and how it relates to the turf machinery sector. Think about specific examples where you've successfully built relationships or closed deals, especially in similar industries. This will demonstrate your capability to manage the full sales process.
✨Show Off Your CRM Skills
Since the role involves using CRM systems, be ready to discuss your experience with them. If you’ve used any specific tools, mention them and explain how they helped you prioritise your workload and achieve sales targets. This shows you're organised and tech-savvy.
✨Ask Insightful Questions
Prepare some thoughtful questions about the company’s growth plans and how they see the turf division evolving. This not only shows your interest in the role but also gives you insight into how you can contribute to their success.
