Ground Care Sales Specialist in London

To maximise Groundcare sales growth by proactively generating and converting sales opportunities, delivering exceptional customer service and maintaining a professional, engaging showroom environment that showcases products to the highest standard.

The role owns the complete customer journey from enquiry to handover and follow-up, while also providing parts and aftersales support to ensure customers receive the correct parts, accessories, consumables and ongoing support from the Ripon group

Key Responsibilities

• Groundcare Sales - Primary Focus
• Actively generate and convert Groundcare sales opportunities from showroom, telephone, digital and local prospecting activity.
• Understand each customer's application, budget and ownership needs, then recommend the most suitable machine, attachment, accessory and support package.
• Prepare accurate quotations, follow up every live opportunity and maintain clear customer and prospect records in the company system.
• Arrange and conduct product demonstrations, explaining safe operation, key features, maintenance requirements and total ownership benefits.
• Merchandise machines, accessories and seasonal products to a high standard, ensuring pricing and product information are current and clear.
• Support local shows, open days, promotions and targeted campaigns, capturing and progressing every lead generated.
• Coordinate machine preparation, documentation, payment, cleaning, delivery and customer handover with workshop, parts, administration and transport colleagues.
• Promote finance, warranty, servicing, winter service, collection and delivery, genuine parts and other relevant company support propositions.
• Monitor local competitor activity, customer feedback and demand trends, sharing practical market insight with the relevant manager.
• Provide professional parts and telephone support, identifying the correct part using catalogues, systems and machine information.
• Advise customers on genuine parts, accessories, lubricants, consumables and seasonal maintenance items, using every interaction to identify an appropriate sales opportunity.
• Work closely with service colleagues to support workshop parts demand and minimise delays to customer machines.
• Escalate technical, availability, pricing or customer concerns quickly to the appropriate colleague or manager.
• Provide reasonable cover across the Groundcare showroom and parts function during holidays, peak periods and seasonal demand.
• Own customer enquiries through to a clear conclusion, keeping the customer updated rather than passing responsibility between departments.
• Present a helpful, professional and commercially aware image of Ripon Group at all times.
• Handle complaints constructively, record the facts accurately and escalation promptly where resolution is outside the role's authority.
• Follow company health and safety, safeguarding, data protection, cash handling and credit-control procedures.
• Maintain a clean, safe and customer-ready showroom, sales area, parts counter and demonstration environment.
• Measures of Success
• Groundcare sales revenue, gross profit and achievement against agreed targets.
• Lead response time, quotation follow-up discipline and conversion of opportunities to orders.
• Growth in repeat customers, accessory attachment, service plan and aftersales sales.
• Quotation, order, invoicing, and stock accuracy.
• Customer feedback and effective resolution of enquiries or complaints.
• Contribution to showroom standards, campaign activity, and team cover.

Requirements and Experience

• Previous experience in retail, machinery, Groundcare, agricultural equipment, parts or a customer-facing sales environment is desirable.
• A confident, consultative sales approach with the discipline to prospect, follow up and close business.
• Practical mechanical awareness and the ability to learn product specifications, applications and parts identification systems.
• Strong customer service, telephone, written communication and numeracy skills.
• Comfortable using Microsoft 365, CRM, dealer management, catalogue and stock systems.
• Well organised, accurate and able to manage competing sales, counter and administrative priorities.
• A full UK driving licence is required; trailer or relevant equipment experience would be advantageous.
• Personal Attributes
• Customer-focused, approachable and confident speaking with a wide range of customers.
• Commercially minded, proactive and comfortable asking for the order.
• Reliable, adaptable and willing to support colleagues across sales, parts and service.
• Practical, detail-conscious and committed to completing tasks properly.
• Positive about seasonal working patterns and occasional weekend or event support where required.
• Opportunity to work with industry-leading technology and brands.

Benefits

• Company pension scheme.
• Company sick scheme.
• 24 days holiday plus bank holidays.
• Day off for your birthday.
• Life insurance x 3 salary.
• Tailored career path.
• Manufacturer training.
• Employee uniform.
• Staff discount on showroom items.
• Free on-site parking.
• Health and well-being support line.
• Employer funded Cash plan to support with covering employees' regular healthcare expenses.
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