Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and scale global marketing strategies to combat financial crime.
- Company: Join Ripjar, a remote-first tech company making the world safer.
- Benefits: Enjoy competitive salary, flexible hours, and 25+ days annual leave.
- Other info: Collaborate with a dynamic team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while building a powerful brand.
- Qualifications: Senior B2B SaaS marketing experience, ideally in financial crime or compliance.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Ripjar specialises in the development of software and data products that help governments and organisations combat serious financial crime. Our technology is used to identify criminal activity such as money laundering and terrorist financing, enabling organisations to enforce sanctions at scale to help combat rogue entities and state actors. We are a remote first team, with a head office based in Cheltenham. This position is open to UK wide candidates. If you are based near Cheltenham, you are more than welcome to work from our office at any time.
Team Mission
Ripjar's team builds software products that make the world safer. We work together, mixing creativity with technology and engineering excellence to solve problems that nobody else can. Our mission is to elevate brand awareness and drive revenue growth through innovative marketing strategies that captivate audiences, foster customer loyalty and amplify the influence of our brand in the marketplace.
The role
We’re looking for a strategic and hands‑on Vice President of Marketing to lead and scale our global marketing strategy. In this role, you will be responsible for shaping our brand, driving demand, and delivering measurable growth across all channels. You’ll work closely with the executive team to translate business goals into high‑impact marketing initiatives that strengthen market position, accelerate customer acquisition, and deepen customer engagement. This is a highly visible leadership role for someone who thrives in a fast‑paced environment, combines creativity with commercial insight, and is passionate about building a brand that resonates with customers and delivers sustainable growth.
What you’ll be doing
- Develop and execute a comprehensive global marketing strategy, ensuring alignment with business objectives and regional market dynamics.
- Drive operational excellence by developing and executing strategies to optimise the full marketing funnel, from awareness to acquisition, ensuring MQLs seamlessly transition to SQLs and ultimately convert into closed deals.
- Implement performance‑driven, data‑backed marketing campaigns that align with sales goals, leveraging SEO, content marketing, paid media, account‑based marketing (ABM), and marketing automation in line with the budget parameters.
- Oversee global marketing analytics, lead scoring, conversion rate optimisation, and attribution modelling to ensure data‑backed decision‑making and pipeline forecasting.
- Elevate the company's brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.
- Work closely with sales leadership to create a seamless marketing‑to‑sales handoff, ensuring alignment on ICP (Ideal Customer Profile), lead quality, and sales enablement strategies.
- Coordinate the development of compelling positioning, messaging and competitive differentiation strategies for global markets to drive product adoption and customer retention in partnership with the marketing agency and product leadership.
- Optimise global marketing spend, allocate resources effectively, and lead a distributed team of marketers, growth strategists and demand generation experts.
- Work with Customer Success to drive customer advocacy, developing compelling new customer case studies, press releases and success stories.
Requirements
- Experience in a senior B2B SaaS marketing leadership position, ideally in financial crime, risk, or compliance sectors.
- Proven ability to scale global marketing functions across demand gen, brand, product marketing, and field marketing.
- Strong track record driving end‑to‑end demand generation and delivering qualified pipeline aligned to revenue goals.
- Expertise in GTM strategy, product positioning, segmentation, and crafting differentiated messaging for technical SaaS solutions.
- Highly data‑driven, with strong skills in marketing analytics, attribution, forecasting, and performance optimisation.
- Demonstrated experience managing global teams and collaborating across time zones and functional departments.
- Strong background in PR, analyst relations, and executive thought leadership to elevate brand presence in enterprise markets.
- Ability to translate complex AI‑driven, risk‑intelligence or compliance technologies into clear, compelling narratives.
- Experience working with or selling into regulated industries such as financial services, government, or national security.
- Proven capability to manage and optimise multi‑million‑pound marketing budgets to deliver measurable ROI and pipeline impact.
Benefits
- Competitive base salary DOE
- 25 days annual leave + birthdays off, rising to 30 days after 5 years of service & Christmas shutdown
- Fully remote working
- 35 hour working week
- Flexible working hours
- Private Family Healthcare
- Life Assurance
- Pension salary sacrifice
- Employee Assistance Programme
- Company contributions to your pension
- Enhanced maternity/paternity pay
- The latest tech including a top of the range MacBook Pro
- There is a well‑stocked pantry with food, snacks and drinks when in the office
VP Marketing employer: Ripjar
Contact Detail:
Ripjar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing strategies and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. This will help you tailor your answers and show you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our mission.
We think you need these skills to ace VP Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the VP Marketing role. Highlight your experience in B2B SaaS marketing, especially in financial crime or compliance sectors, to show us you’re the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've driven demand generation and revenue growth in previous roles.
Be Authentic: Let your personality shine through in your application. We value creativity and passion, so don’t hesitate to share your unique approach to marketing and how it aligns with our mission at Ripjar.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to make a difference!
How to prepare for a job interview at Ripjar
✨Know Your Stuff
Before the interview, dive deep into Ripjar's mission and products. Understand how their technology combats financial crime and be ready to discuss how your marketing strategies can elevate their brand awareness and drive revenue growth.
✨Showcase Your Data Skills
Since this role is highly data-driven, prepare to discuss your experience with marketing analytics and performance optimisation. Bring examples of past campaigns where you used data to inform decisions and achieved measurable results.
✨Align with Their Values
Ripjar is all about making the world safer through innovative solutions. Be sure to express your passion for this mission and how your previous work aligns with their goals, especially in the context of B2B SaaS marketing in regulated industries.
✨Prepare for Collaboration
This position requires working closely with various teams, including sales and customer success. Think of examples from your past where you successfully collaborated across departments to achieve a common goal, and be ready to share those stories.