At a Glance
- Tasks: Lead and scale global marketing strategies to combat financial crime.
- Company: Join Ripjar, a remote-first tech company making the world safer.
- Benefits: Competitive salary, 25 days leave, flexible hours, and private healthcare.
- Other info: Collaborate with a dynamic team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment with innovative marketing.
- Qualifications: Senior B2B SaaS marketing experience, ideally in financial crime or compliance.
The predicted salary is between 72000 - 108000 € per year.
Ripjar specialises in the development of software and data products that help governments and organisations combat serious financial crime. Our technology is used to identify criminal activity such as money laundering and terrorist financing, enabling organisations to enforce sanctions at scale to help combat rogue entities and state actors. We are a remote first team, with a head office based in Cheltenham. This position is open to UK wide candidates. If you are based near Cheltenham, you are more than welcome to work from our office at any time.
Team Mission: Ripjar’s team builds software products that make the world safer. We work together, mixing creativity with technology and engineering excellence to solve problems that nobody else can. Our mission is to elevate brand awareness and drive revenue growth through innovative marketing strategies that captivate audiences, foster customer loyalty and amplify the influence of our brand in the marketplace.
The role: We’re looking for a strategic and hands‑on Vice President of Marketing to lead and scale our global marketing strategy. In this role, you will be responsible for shaping our brand, driving demand, and delivering measurable growth across all channels. You’ll work closely with the executive team to translate business goals into high‑impact marketing initiatives that strengthen market position, accelerate customer acquisition, and deepen customer engagement. This is a highly visible leadership role for someone who thrives in a fast‑paced environment, combines creativity with commercial insight, and is passionate about building a brand that resonates with customers and delivers sustainable growth.
What you’ll be doing:
- Develop and execute a comprehensive global marketing strategy, ensuring alignment with business objectives and regional market dynamics.
- Drive operational excellence by developing and executing strategies to optimise the full marketing funnel, from awareness to acquisition, ensuring MQLs seamlessly transition to SQLs and ultimately convert into closed deals.
- Implement performance‑driven, data‑backed marketing campaigns that align with sales goals, leveraging SEO, content marketing, paid media, account‑based marketing (ABM), and marketing automation in line with the budget parameters.
- Oversee global marketing analytics, lead scoring, conversion rate optimisation, and attribution modelling to ensure data‑backed decision‑making and pipeline forecasting.
- Elevate the company’s brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.
- Work closely with sales leadership to create a seamless marketing‑to‑sales handoff, ensuring alignment on ICP (Ideal Customer Profile), lead quality, and sales enablement strategies.
- Coordinate the development of compelling positioning, messaging and competitive differentiation strategies for global markets to drive product adoption and customer retention in partnership with the marketing agency and product leadership.
- Optimise global marketing spend, allocate resources effectively, and lead a distributed team of marketers, growth strategists and demand generation experts.
- Work with Customer Success to drive customer advocacy, developing compelling new customer case studies, press releases and success stories.
Qualifications:
- Experience in a senior B2B SaaS marketing leadership position, ideally in financial crime, risk, or compliance sectors.
- Proven ability to scale global marketing functions across demand gen, brand, product marketing, and field marketing.
- Strong track record driving end‑to‑end demand generation and delivering qualified pipeline aligned to revenue goals.
- Expertise in GTM strategy, product positioning, segmentation, and crafting differentiated messaging for technical SaaS solutions.
- Highly data‑driven, with strong skills in marketing analytics, attribution, forecasting, and performance optimisation.
- Demonstrated experience managing global teams and collaborating across time zones and functional departments.
- Strong background in PR, analyst relations, and executive thought leadership to elevate brand presence in enterprise markets.
- Ability to translate complex AI‑driven, risk‑intelligence or compliance technologies into clear, compelling narratives.
- Experience working with or selling into regulated industries such as financial services, government, or national security.
- Proven capability to manage and optimise multi‑million‑pound marketing budgets to deliver measurable ROI and pipeline impact.
Why we think you’ll enjoy it here:
- Competitive base salary DOE
- 25 days annual leave + birthdays off, rising to 30 days after 5 years of service & Christmas shutdown.
- Fully remote working
- 35 hour working week
- Flexible working hours.
- Private Family Healthcare
- Life Assurance
- Pension salary sacrifice
- Employee Assistance Programme
- Company contributions to your pension
- Enhanced maternity/paternity pay
- The latest tech including a top of the range MacBook Pro
- There is a well‑stocked pantry with food, snacks and drinks when in the office
VP Marketing in Cheltenham employer: Ripjar Ltd
Ripjar is an exceptional employer that prioritises innovation and collaboration in the fight against financial crime. With a remote-first culture, employees enjoy flexible working hours, competitive benefits including private healthcare and generous leave policies, and opportunities for professional growth within a dynamic team dedicated to making the world safer. The Cheltenham office offers a welcoming environment for those nearby, complete with a well-stocked pantry, fostering a sense of community among team members.
StudySmarter Expert Advice🤫
We think this is how you could land VP Marketing in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can display your past marketing campaigns, strategies, and results. This gives you a chance to shine and demonstrate your skills beyond the application.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. This will help you tailor your responses and show that you're genuinely interested in making an impact at Ripjar.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind.
We think you need these skills to ace VP Marketing in Cheltenham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B SaaS marketing, especially in financial crime or compliance sectors. We want to see how your skills align with our mission to combat serious financial crime.
Showcase Your Creativity:As a VP of Marketing, creativity is key! Use your application to demonstrate innovative marketing strategies you've implemented in the past. We love seeing fresh ideas that can elevate our brand and drive growth.
Be Data-Driven:We’re all about making decisions based on data. In your application, share examples of how you’ve used analytics to optimise marketing campaigns and achieve measurable results. Numbers speak volumes!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Ripjar Ltd
✨Know Your Stuff
Before the interview, dive deep into Ripjar's mission and products. Understand how their technology combats financial crime and be ready to discuss how your marketing strategies can elevate their brand awareness and drive revenue growth.
✨Showcase Your Data Skills
Since this role is highly data-driven, prepare examples of past marketing campaigns where you used analytics to optimise performance. Be ready to discuss how you’ve leveraged data for decision-making and pipeline forecasting in previous roles.
✨Align with Their Values
Ripjar is all about making the world safer through innovative solutions. Highlight your passion for using marketing to create positive change and how you can contribute to their mission of combating serious financial crime.
✨Prepare for Collaboration
This position requires working closely with various teams, including sales and customer success. Think of examples where you've successfully collaborated across departments to achieve common goals, and be ready to share how you can foster that teamwork at Ripjar.
