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- Tasks: Drive customer acquisition through affiliate and paid social channels, managing campaigns on platforms like TikTok.
- Company: Join Ripe Insurance, a dynamic company focused on innovative digital marketing strategies.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a collaborative team that values creativity and data-driven results in a fast-paced environment.
- Qualifications: Experience in affiliate management and paid social campaigns is essential; marketing degree preferred.
- Other info: This role offers a chance to innovate and stay ahead of industry trends.
The predicted salary is between 36000 - 60000 £ per year.
Location:Ripe Head Office, The Royals, Manchester, M22 4BJ
Job Purpose:
The Senior Digital Executive will play a key role in driving customer acquisition and revenue growth through the effective management of the Affiliate and Paid Social channels.
Working closely with internal teams and external partners, the Senior Digital Executive will manage the day-to-day running of the A ffiliate programme, building strong relationships with partners and optimising performance based on data insights.
They will also take ownership of P aid S ocial activity across platforms such as Facebook, Instagram, and TikTok—developing and executing campaigns that support sales and brand visibility .
The successful candidate will bring a results-driven mindset, strong analytical skills, and a collaborative approach to deliver efficient, scalable and profitable digital marketing activity.
Principal Accountabilities:
Affiliate Management
- Manage and grow affiliate partnerships across multiple key products using the Partnerize platform
- Support Head of Partnerships in the onboarding of new partners, providing tracking links and creative assets
- Recruit new affiliates aligned with Ripe Insurance’s brand and products, ensuring consistent growth of the partner network
- Build and maintain strong relationships with key affiliate partners to maximise opportunities
- Optimise existing affiliate relationships by analysing performance data and identifying opportunities to increase traffic and conversions
- Monitor and report on channel performance using Partnerize analytics, producing weekly/monthly insights on KPIs such as clicks, sales, conversion rates, and ROI
- Maintain and update creative assets (e.g., banners, links, and product feeds) within Partnerize in line with product campaigns and seasonal trends
- Work closely with Partnerize account managers to utilise tools, reports, and support to improve programme performance
- Collaborate with internal stakeholders (e.g. product, compliance, design) to ensure all affiliate promotions meet brand, marketing, and compliance standards
- Conduct competitor benchmarking and market research to inform affiliate strategy and ensure Ripe remains competitive in the affiliate channel
- Keep up to date with industry trends and emerging affiliate technologies or partner types to test and innovate within the programme
Paid Social Management
- Build, and manage paid social media campaigns across key platforms i.e. Facebook, Instagram, TikTok, Pinterest etc
- Optimise campaigns to drive performance across target KPIs (CPA, CTR, ROAS, etc.)
- Leverage customer insights to refine targeting and improve campaign relevance
- Ensure that creative adheres to best practice guidelines and is regularly updated to maximise ad spend and performance
- Ensure ad content is platform-appropriate, engaging, and compliant with regulatory standards
- Monitor daily budgets and make recommendations to adjust pacing, and ensure campaigns are delivering within spend limits
- Produce weekly and monthly performance reports
- Plan testing strategy including testing of creatives, copy, and audience strategies
- Stay ahead of trends in paid social to identify new opportunities for campaign innovation
- Share performance insights with the Senior Acquisition Manager and contribute to the broader digital marketing roadmap
- Assist in forecasting and media planning exercises
FCA Consumer Duty Responsibilities
The Senior Digital Executive is responsible for ensuring that all marketing campaigns, initiatives and materials uphold the FCA Consumer Duty Principles. This includes:
Products and Services
Ensure that marketing content, communications and campaigns accurately represent the features and benefits of insurance products, providing customers with clear, accurate and transparent information about our products and services and are not misleading.
Price and Value
Collaborate with the underwriting and product team to ensure that all marketing materials provide transparent and accurate information about pricing, ensuring customers understand the value they receive.
Consumer Understanding
Develop marketing content that simplifies insurance terminology and complex concepts, aiding customers’ understanding of their coverage and policy terms in order to manage their insurance needs effectively.
Consumer Support
Work with customer service teams to create seamless experiences, ensuring customers can easily find and access support, answers to queries and resolution of concerns.
Ensuring Fair Customer Treatment
Implementing measures to monitor and ensure fair treatment of customers throughout their journey, from initial engagement to claims handling and post-purchase interactions.
Experience Requirements
- Experience managing affiliate programs, ideally in-house or via a network
- Experience managing and optimising paid social campaigns across Facebook, Instagram, and TikTok
- Ability to analyse performance data to make informed recommendations and optimisations
- Experience with audience targeting, A/B testing, and budget management
- Strong creative execution to deliver engaging content to target audiences
- Comfortable working with web analytics tools (e.g. GA4) to assess campaign performance
- Strong Excel skills for data manipulation, reporting, and budget tracking
- Understanding of FCA guidelines and advertising compliance specific to the financial services sector
- Experience working cross-functionally with creative, compliance, and product teams
- Experience using affiliate platforms/networks (e.g., Awin, Partnerize)
- Experience in using Meta Ads Manager and TikTok Ads Manager to create, manage, and report on campaigns
- A strong grasp of Microsoft Office packages, particularly Word, Excel and PowerPoint
- Strong commercial B2C experience, with multiple years in ecommerce
- Knowledge of ASA, IDM, ICO, guidelines
Personal Attributes
- Highly organised, with exceptional project management skills
- A results-driven individual motivated by hitting targets
- A positive and collaborative team player, able to balance the demands of different stakeholders
- Exceptional attention to detail
- Comfortable adapting to change
- Capable of juggling multiple projects streams in a fast-paced environment
Professional Requirements
- Marketing or Business-related degree
- IDM/CIM Certificate or Diploma
Education:
A minimum of 5 GSCE’s or equivalent including Maths and English
Educated to ‘A’ level or other equivalent professional qualification
- A masters in an appropriate discipline e.g. Marketing
Note: This job description serves as a general guideline in terms of the requirements and responsibilities of the job role and may be adjusted to meet the evolving need of the company and regulatory requirements. The company reserves the right to modify the job description as required.
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Senior Digital Executive employer: Ripe Insurance
Contact Detail:
Ripe Insurance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Executive
✨Tip Number 1
Familiarise yourself with the Partnerize platform, as it's crucial for managing affiliate partnerships. Understanding its features and analytics will help you demonstrate your capability to optimise performance during interviews.
✨Tip Number 2
Stay updated on the latest trends in paid social media, especially on platforms like Facebook, Instagram, and TikTok. Being able to discuss recent innovations or successful campaigns can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who have experience in affiliate management and paid social campaigns. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your analytical skills by bringing examples of how you've used data to drive decisions in past roles. Highlighting specific metrics you've improved can showcase your results-driven mindset.
We think you need these skills to ace Senior Digital Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing affiliate programmes and paid social campaigns. Use specific examples that demonstrate your analytical skills and results-driven mindset.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background aligns with the responsibilities outlined in the job description, particularly your experience with platforms like Partnerize and social media advertising.
Showcase Analytical Skills: Provide concrete examples of how you've used data insights to optimise campaigns in previous roles. Highlight any tools or methodologies you’ve employed to analyse performance metrics and improve ROI.
Demonstrate Collaboration: Emphasise your ability to work cross-functionally with teams such as creative, compliance, and product. Share instances where your collaborative approach led to successful project outcomes.
How to prepare for a job interview at Ripe Insurance
✨Know Your Digital Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to affiliate and paid social channels, such as CPA, CTR, and ROAS. Be prepared to discuss how you've used these metrics in past roles to optimise campaigns and drive results.
✨Showcase Your Analytical Skills
Highlight your experience with data analysis tools, especially web analytics platforms like GA4. Be ready to provide examples of how you've leveraged data insights to improve campaign performance and make informed decisions.
✨Demonstrate Your Collaborative Spirit
Since the role involves working closely with various teams, share examples of successful collaborations from your previous jobs. Emphasise your ability to balance different stakeholder demands while maintaining a positive team dynamic.
✨Stay Updated on Industry Trends
Research current trends in digital marketing, particularly in affiliate marketing and paid social. Discuss any recent innovations or strategies you've implemented that align with these trends, showing your proactive approach to staying ahead in the field.
