Publishing Product Management Lead, EMEA - R&D Game

As the Publishing Product Management Lead, EMEA, you will play a critical role in shaping strategy across EMEA during a formative stage of a new product’s lifecycle. Reporting to the GM of EMEA and working closely with global leads and the development team, you will drive subregional strategies aligned with the broader regional and global objectives. Your deep understanding of market trends and cultural nuances will be critical as you work to deliver exceptional value to players while ensuring operational efficiency and performance.

You will advocate for your subregion’s needs in global decision-making processes and ensure subregional product ecosystems and community involvement thrive. You’ll oversee budgeting and resource allocation to support regional goals. Above all, you will demonstrate an entrepreneurial drive to deliver for players.

This role may be performed from London, Paris, or Berlin.

• Develop and execute EMEA regional strategies for an upcoming title currently in R&D, ensuring alignment with global priorities, focusing on product ecosystems, community engagement, cultural and market trends.
• Act as the regional expert on specific target audiences, sharing insights to product and brand teams to influence global publishing plans and the product itself.
• Lead cross-functional workstreams across product, publishing, brand, platform, and comms, operating with a startup mindset and bias toward action.
• Oversee subregional budgets, ensuring effective resource allocation and tracking performance to optimize results.
• Recommend and align country-based outcomes linked to regional key results, set performance indicators, and track publishing efforts’ performance.
• Build strong relationships with internal and external stakeholders, serving as a core voice for EMEA players throughout Riot and ensuring regional needs are prioritized in global decision-making.
• Identify risks in regional projects and provide cultural and market expertise while ensuring alignment with global strategies.
• Scale impact through partners, including a broad ecosystem of agencies, vendors, first parties, and external partners, ensuring strong creative quality and operational execution.

• Bachelor’s degree in marketing, business administration, or comparable professional experience.
• 8+ years of experience in game publishing, sports, entertainment, or non-traditional media brands, with a track record of shaping regional strategies and delivering outcomes.
• Proven experience leading regional publishing or marketing strategy across multiple EMEA markets.
• Strong audience-first mindset, with the ability to turn insight into product and publishing action.
• Strong analytical and strategic thinking skills, with comfort operating in ambiguity and early-stage product environments.
• Clear, confident communicator with experience representing regional perspectives to senior global leadership.

• Experience working with or adjacent to sports or culturally driven audiences, including brand or platform partnerships.
• Multilingual capabilities relevant to the subregions, enhancing communication with local stakeholders and partners.
• Demonstrated success delivering multiplatform strategies, including PC and first party console ecosystems.
• Extensive experience leading complex, cross-functional initiatives in a matrixed environment and working with teams across various geographies.

For this role, you will find success through craft expertise, a collaborative spirit, and decision-making that prioritises the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective every day. If that sounds like the kind of place you want to work, we’re looking forward to your application.