Sr. Digital Marketing Manager

About Rimini Street, Inc. Rimini Street, Inc. is a global provider of end-to-end enterprise software support, management and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. Our comprehensive portfolio of unified solutions helps run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database and technology software, enabling our clients to achieve better business outcomes, significantly reduce costs and reallocate resources towards strategic projects.

Position Summary

Our Senior Digital Marketing Manager will plan, organize, build, execute, test and report on SEM, remarketing, prospecting/display, native, programmatic and social media paid campaigns across all channels, lines of business, across the EMEA region. This is an important, visible role within the marketing team and will work heavily with Rimini Street teams cross-functionally. This role requires analytical and organizational skills to be able to work on multiple projects at once. This role also requires knowledge of industry best practices as it relates to technology integration and helps with process improvements and recommendations for global roll-out of processes. Must be a great communicator and presenter.

Essential Duties & Responsibilities

• Plan, organize, execute, test and report on SEM (Google), Remarketing, Prospecting / Display, Native, Programmatic and Social Media (LinkedIn / Twitter / Reddit / YouTube) paid campaigns across all channels, and lines of business.
• Understand and inform organization on industry best practices as it relates to digital marketing technology and integration.
• Create, train and document all EMEA digital campaign execution processes.
• Effectively communicate with agencies on campaign execution.
• Liaison with global teams and agencies on access, training, and best practices.
• This role must be able to understand metrics and reporting on all campaigns and provide actionable insights to increase ROI.
• Contribute to a disciplined and metrics-based approach to measure effectiveness and campaign KPIs and ROI tied to business objectives.
• Help define, build, and interpret actionable closed-loop reporting dashboards together with demand-based analytics team from a response to a won account (Full Circle).
• Analyze ongoing performance metrics; prepare and communicate reports on a weekly and monthly basis and provide actionable insights and data-driven recommendations.
• Serve as a digital marketing subject matter expert, keeping on top of trends, best practices, and changes in the media space.
• Work closely with other marketing teams to ensure process alignment (campaigns, content, PR, solutions marketing, website, creative services, etc.).

Experience

• 8+ years of direct experience in managing paid media/digital marketing in the B2B space.
• Experience in B2B advertising, paid search, remarketing, prospecting/display, third party media buying, content syndication and paid social media (specifically LinkedIn and Google).
• Experience managing large B2B, multi-product, multi-regional campaigns across EMEA.
• Experience working with multiple products, multiple geographies and multiple lines of business.
• Experience working with and managing a digital agency a plus.

Qualification & Skills

• Must be able to use Google Analytics, Marketo, Salesforce, Google Ad Tools, WordPress, and various project management tools.
• Strong project management skills.
• Strong written and verbal communication skills with ability to communicate at a business and strategic level.
• Strong analytical skills and ability to draw conclusions and determine strategies based on performance and financial data.
• Exceptional communication skills and be able to create and present to stakeholders on the best practices, value and ROI of our paid campaigns.
• A successful track record of creating and executing paid campaigns internationally.
• Proven ability to be both strategic and execution focused.
• Must be highly motivated, energetic, collaborative, and positive.
• Attention to detail with excellent organizational skills, superior time management, and the ability to work independently and with teams.
• Flexibility to adapt to constant change and work within a matrix organization.
• European languages a plus but not required.

Education

• Bachelor's degree in Marketing, Communications, Business or a related field.

Location

Remote - UK

Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law.