At a Glance
- Tasks: Drive marketing initiatives for advanced technologies in the government and defence sectors.
- Company: Join a leading company focused on innovative solutions for multinational clients.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a commitment to diversity and inclusion.
- Why this job: Make an impact in a dynamic role that blends strategy with execution.
- Qualifications: 8+ years in marketing with experience in B2G or B2B environments.
The predicted salary is between 60000 - 80000 € per year.
The International Government Marketing Manager will drive marketing initiatives for a complex portfolio of advanced technologies serving multinational government and defense customers. The role blends planning with day-to-day program execution for market positioning, demand generation and customer engagement. The ideal candidate brings experience in B2G or B2B environments and has experience implementing comprehensive marketing strategies that establish a strong market presence and drive growth.
Marketing Strategy and Planning
- Develop integrated marketing and communications plans that are aligned with business objectives.
- Establish KPIs to measure and evaluate marketing effectiveness.
- Leverage market research to identify trends, customer needs, and competitive insights.
- Create detailed Go-to-Market plans that outline key deliverables, timelines and resource requirements.
Sales Enablement and Stakeholder Management
- Create value propositions for the launch and sustainment of new products and markets.
- Translate complex technical concepts into clear, compelling marketing messages.
- Work with internal stakeholders and external agencies to deliver high-quality, effective, and ‘on-brand’ customer-centric materials and experiences.
- Partner closely with business development and sales teams to support pipeline development and major pursuits.
Content Development, Digital and Events
- Lead development of content across owned and earned channels, such as case studies, brochures, presentations, web, social, videos and infographics.
- Establish messaging frameworks based off buyer personas.
- Partner with the events team to plan, execute and evaluate participation in trade shows, industry and customer events.
- Responsibilities range from strategic selection of events, activation of campaigns at events, messaging, materials development, securing speaking opportunities.
What you'll need
- Degree in Marketing, Business, Communications, or related field.
- 8+ years of progressive marketing experience, including direct management of marketing campaigns and budgets.
- Demonstrated experience supporting either government, defense, aerospace, national security or B2B markets.
- Proven ability to market technical or mission‑critical solutions across multiple geographies/regions.
- Strong cross‑functional collaboration skills.
- Excellent written and verbal communication skills.
- Ability to travel up to 25%.
What will help you on the job
- Self-starter with a willingness to learn.
Marketing Manager, International Government in London employer: RigNet
Viasat is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for the Marketing Manager role in International Government. With a strong commitment to employee growth, we offer comprehensive training and development opportunities, alongside competitive benefits that support work-life balance. Located in a vibrant area, our team thrives on collaboration and innovation, making it an ideal place for professionals eager to make a meaningful impact in the government and defense sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, International Government in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your marketing campaigns, strategies, and successes. This gives potential employers a tangible sense of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its market position. Be ready to discuss how your experience aligns with their needs, especially in government and defence sectors. Tailor your responses to show you understand their challenges and can provide solutions.
✨Tip Number 4
Don’t forget to apply through our website! We often have exclusive listings and it’s a great way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Marketing Manager, International Government in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2G or B2B environments and any relevant marketing strategies you've implemented. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in marketing initiatives, especially those related to government or defence sectors.
Showcase Your Communication Skills:Since excellent written communication is key for this role, make sure your application is clear and concise. Use straightforward language and avoid jargon unless it's necessary. We appreciate clarity just as much as creativity!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at RigNet
✨Know Your Market
Before the interview, dive deep into the market trends related to government and defence sectors. Understand the specific challenges and opportunities these markets face. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed, especially those targeting B2G or B2B audiences. Highlight the strategies you implemented, the KPIs you established, and the results achieved. Use metrics to back up your claims and illustrate your impact.
✨Communicate Clearly
Since the role involves translating complex technical concepts into clear marketing messages, practice explaining your past projects in simple terms. This will showcase your ability to communicate effectively with both technical and non-technical stakeholders.
✨Be Ready for Collaboration Questions
Expect questions about cross-functional collaboration. Prepare examples of how you've worked with sales teams, internal stakeholders, or external agencies to achieve marketing goals. Emphasise your teamwork skills and how they contributed to successful outcomes.
