Head of CRM

Overview

At Rightmove, we have the belief that everyone can make their move. But we know it’s not just about listings – it’s about understanding our partners and consumers and their journeys. That’s where you come in. To help us achieve this, we’re looking for a CRM leader to join our London team as Head of CRM for a 12‑month maternity cover opportunity.

You will lead the development and delivery of our CRM strategy across both consumer and partner audiences. Reporting directly to the CMO, you will own the end-to-end CRM function, ensuring communications are engaging, personalised, and impactful. You’ll collaborate with senior stakeholders across Marketing, Product, Data and Commercial teams to deliver CRM activity that supports business growth, strengthens customer relationships and drives measurable results.

What you’ll be doing

• Define and execute the CRM strategy for both consumers (home movers, renters, buyers, sellers) and partners (estate agents, developers, commercial clients)
• Lead the CRM team of 6 people, ensuring campaigns are insight-driven, customer-centric, and aligned with brand and business objectives
• Be an active member of the Marketing Leadership team, with strategic and operational responsibility across the marketing function
• Work closely with Data, Product, and Technology teams to improve CRM systems, tools, and capabilities
• Oversee measurement and reporting of CRM performance, sharing insights and recommendations with the CMO and wider leadership team
• Manage relationships with CRM technology providers and agency partners
• Manage the CRM roadmap, ensuring activity is prioritised based on commercial impact and customer value
• Drive innovation in lifecycle communications, personalisation, segmentation, and marketing automation
• Ensure compliance with GDPR and data privacy regulations across all CRM activity

Who you are

• Proven track record leading CRM strategy in a high-volume, consumer-facing environment
• Experience managing a multi‑disciplined CRM team including technical delivery & performance analysis
• Commercially minded, with the ability to link CRM activity to measurable business outcomes
• Excellent stakeholder management and communication skills, with experience influencing at senior levels
• Knowledge of Customer Engagement Platforms like Braze or Iterable
• Experience delivering multi-channel strategies across Push, Email & Onsite
• Knowledge of Sales CRM systems like Sugar CRM or Salesforce is a plus, but not essential
• Knowledge of property or online marketplace industries is a plus, but not essential
• Strong leadership skills, able to inspire and manage a team to deliver at pace
• Strong understanding of customer data, segmentation, and marketing automation platforms
• Experience managing B2B/partner CRM alongside consumer communications

What’s in it for you?

People are the foundation of Rightmove – we’ll help you build a career on it.

• Competitive compensation package
• Cash plan for dental, optical, and physio treatments
• Private Medical Insurance, Pension and Life Insurance, Employee Assistance Plan
• 27 days holiday plus two paid volunteering days per year, and holiday buy schemes
• Hybrid working pattern with 2 days in the office
• Contributory stakeholder pension
• Life assurance at 4x your basic salary to a spouse or nominated person
• Paid leave for maternity, paternity, adoption, and fertility
• Travel Loan, Bike to Work scheme, Rental Deposit Loan
• Charitable contributions through Payroll Giving and donation matching
• Access deals and discounts on travel, electronics, fashion, gym memberships, cinema discounts, and move

About Rightmove

Our vision is to give everyone the belief they can make their move. We aim to make moving simpler by giving everyone access to the tools, expertise, trust, and belief to make it happen. We are home to the UK’s largest choice of properties and the go‑to destination for millions planning their next move.

We’re a friendly, supportive place to work with employee #1 still here. We operate with the Rightmove How’s at the heart of everything we do. These values reflect our culture:

• We create value by delivering results and building trust with partners and consumers.
• We think bigger by acting with curiosity and setting bold aspirations.
• We care deeply by being real, having fun, and valuing diversity.
• We move together by being one team—internally collaborative, externally competitive.
• We make a difference by focusing on delivering measurable impact.

We believe in careers that open doors and support an open and inclusive work environment, ongoing training opportunities, and charity fundraising. 88% of Rightmovers say we’re a great place to work.

If all of this has caught your eye, you may well be a Rightmover in the making!

Equal Opportunity Statement: Rightmove will never discriminate based on age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity or sexual orientation. We are committed to creating a diverse and inclusive environment for all employees to develop and promote a culture that reflects the communities we serve.

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