At a Glance
- Tasks: Lead major F1 hospitality partnerships, ensuring exceptional guest experiences and strong commercial returns.
- Company: Right Formula, a leader in sports marketing with a global reach.
- Benefits: Hybrid working, flexible hours, bonuses, and wellness days.
- Other info: Opportunities for professional development and international travel.
- Why this job: Join a dynamic team and shape unforgettable experiences in the thrilling world of Formula 1.
- Qualifications: Extensive experience in account management within sports or events, especially in F1.
The predicted salary is between 40000 - 50000 £ per year.
About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula.
Our complete 360‑degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies.
With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
Role Overview
The Senior Account Director will take overall responsibility for the strategic direction, commercial management, and delivery excellence across one to two major hospitality‑focused Formula 1 partnerships.
This senior role combines leadership, client development, and operational oversight, ensuring each partnership delivers exceptional guest experiences, strong commercial return, and measurable brand impact.
As the senior client lead, the Account Director will manage the account teams, guide long‑term partnership strategy, and serve as a trusted advisor to senior client stakeholders.
They will be responsible for translating client business objectives into world‑class hospitality and activation programmes, ensuring Right Formula continues to set the benchmark for premium delivery and client service.
The role will be based at Right Formula’s offices in Battersea, London, and will require extensive international travel.
Key Responsibilities
- Client Leadership & Relationship Management
- Act as the senior point of contact for both clients, building and maintaining strong, trusted relationships at senior stakeholder level.
- Oversee the annual partnership strategy, ensuring hospitality, activation, and communication programmes align with broader brand and business objectives.
- Lead regular client reviews, reporting, and strategic planning sessions, ensuring performance insights and future opportunities are clearly articulated.
- Partnership & Hospitality Strategy
- Lead the development and execution of hospitality and guest experience strategies that deliver exceptional, brand‑aligned experiences across global events.
- Oversee end‑to‑end hospitality delivery, from pre‑event planning and communications through to on‑site management, supplier oversight, and post‑event evaluation.
- Ensure all contractual rights and assets are fully leveraged and tracked, delivering measurable value across both partnerships.
- Champion innovation and continuous improvement across event delivery, guest engagement, and operational processes.
- Proactively collaborate with creative, strategy, and production teams to develop innovative activations and campaigns.
- Team Leadership & Delivery Oversight
- Lead and mentor a team of Account Managers and Executives, fostering a collaborative, high‑performance culture.
- Oversee project delivery to ensure the highest standards of quality, efficiency, and client satisfaction.
- Provide clear direction, prioritisation, and resource management across both account teams.
- Support the professional development of direct reports through coaching, feedback, and structured progression planning.
- Work closely with the Group Account Director and senior leadership to ensure client objectives align with agency strategy and delivery capability.
- Commercial & Financial Management
- Own and manage account budgets, forecasting, and profitability, ensuring projects are delivered within scope and to target margin.
- Oversee supplier contracting and negotiations, ensuring strong commercial terms and alignment with agency standards.
- Identify and pursue account growth opportunities, including renewals, extensions, and new business streams within existing clients.
- Ensure financial governance, accurate billing, and regular reporting across both accounts.
Skills & Experience Required
- Extensive experience in client, agency, or rights‑holder account management within sports, events, or partnership marketing.
- Proven leadership of premium hospitality and partnership programmes within Formula 1 or international motorsport (essential).
- Strong track record of managing multiple high‑profile clients or accounts simultaneously.
- Deep understanding of hospitality operations, sponsorship rights, and partnership performance measurement.
- Demonstrated ability to lead strategic planning, client development, and account growth initiatives.
- Exceptional relationship management and communication skills, with the gravitas to influence senior client stakeholders.
- Strong commercial acumen, with experience managing multi‑million‑pound budgets and driving profitability.
- Strategic thinker with creative flair, capable of inspiring teams and delivering innovative, client‑first solutions.
- Experienced leader who can motivate, mentor, and develop high‑performing teams.
- Proficient in Microsoft Power Point, Excel, and other relevant project management and reporting tools, ideally Monday. com.
- A proactive, composed, and collaborative leader with a passion for Formula 1 and delivering best‑in‑class hospitality experiences.
- Role Structure & Benefits
- Hybrid working
- Flexible hours with core working hours between 10am – 4pm
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long‑service
- Employee Assistance Programme
After successfully passing probation
- Private Healthcare
- £500 per annum individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance
- #J-18808-Ljbffr
Senior Account Director (F1 hospitality) employer: Rightformula
At Right Formula, we pride ourselves on fostering a dynamic and entrepreneurial work culture that empowers our employees to innovate and make a real impact. As a Product Designer, you'll have the unique opportunity to shape our design culture from the ground up, collaborate with a passionate team, and contribute to exciting projects at the intersection of sport, brand, and technology. With a focus on personal growth and a supportive environment, we are committed to helping you thrive in your career while delivering meaningful solutions for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director (F1 hospitality)
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Rightformula. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Rightformula
Don't be shy about reaching out to Rightformula directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Senior Account Director (F1 hospitality)
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Rightformula and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Rightformula
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
