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- Tasks: Lead high-profile F1 hospitality partnerships and deliver exceptional guest experiences.
- Company: Right Formula, a leader in sports marketing with a focus on F1.
- Benefits: Flexible hours, international travel, training budget, and a discretionary bonus.
- Other info: Enjoy a collaborative culture and opportunities for professional growth.
- Why this job: Join a high-performing team and influence exciting global sport partnerships.
- Qualifications: Significant experience in sports marketing and proven leadership in F1 hospitality.
The predicted salary is between 60000 - 80000 £ per year.
At Right Formula, we help brands push the limits of sports marketing. Through a unique blend of expertise, ingenuity, and agility, we deliver fully integrated, 360° strategies—from partnership identification through to world-class activation. With offices in the UK and US, we support global clients to accelerate growth through the power of sport.
This is a senior leadership role at the heart of our F1 offering. You’ll take full ownership of high-profile partnerships—driving strategy, leading teams, and delivering best-in‑class hospitality experiences across the global race calendar. As the senior client lead, you’ll act as a trusted advisor to stakeholders, ensuring every programme delivers exceptional guest experience, strong commercial return, and measurable brand impact.
What You’ll Be Doing
- Act as senior point of contact for key clients
- Build trusted relationships with senior stakeholders
- Lead partnership strategy, reviews, and forward planning
- Design and deliver world-class F1 hospitality programmes
- Ensure full utilisation of rights and measurable ROI
- Drive innovation across guest experience and activation
- Lead and develop Account Managers and Executives
- Set direction, priorities, and resource allocation
- Foster a high-performance, collaborative culture
- Manage budgets, forecasting, and profitability
- Lead supplier negotiations and contracting
- Identify growth opportunities across existing clients
What We’re Looking For
- Significant experience in sports marketing, partnerships, or events
- Strong Formula 1 (or motorsport) hospitality experience – essential
- Proven leadership of complex, high-value accounts
- Deep understanding of sponsorship rights and partnership delivery
- Commercially astute with experience managing large budgets
- Confident influencing senior stakeholders
- A strategic thinker with creative flair
- Passion for Formula 1 and delivering exceptional experiences
Why Join Right Formula?
- Work on some of the most exciting partnerships in global sport
- Be part of a specialist, high-performing F1-focused team
- Real ownership and influence at senior level
- International travel across the F1 calendar
- Flexible hours (core hours 10am–4pm)
- Discretionary bonus
- Enhanced pension
- Sabbatical leave (long service)
- Employee Assistance Programme
- £500 annual training budget
- Cycle to work scheme
- Season ticket loan
- Work-from-anywhere allowance
If you have deep F1 hospitality experience and want to lead world‑class partnerships, we’d love to hear from you.
Senior Account Director (F1 hospitality) employer: Right Formula
Contact Detail:
Right Formula Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director (F1 hospitality)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the F1 hospitality scene. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for F1! When you get the chance to chat with potential employers, make sure to highlight your love for the sport and how it drives your work. Share specific examples of how you've delivered exceptional experiences in past roles to really stand out.
✨Tip Number 3
Prepare for interviews by researching the company and its partnerships. Understand their current projects and think about how your experience can add value. This will not only impress them but also help you tailor your answers to what they’re looking for.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can lead world-class partnerships. Make sure your application reflects your unique skills and experiences that align with the role of Senior Account Director.
We think you need these skills to ace Senior Account Director (F1 hospitality)
Some tips for your application 🫡
Show Your Passion for F1: When writing your application, let your love for Formula 1 shine through! Share any personal experiences or insights that connect you to the sport and how they’ve shaped your professional journey. We want to see that you’re not just qualified, but genuinely excited about the role.
Tailor Your Experience: Make sure to highlight your relevant experience in sports marketing and hospitality. Use specific examples that demonstrate your leadership skills and ability to manage high-value accounts. We’re looking for someone who can hit the ground running, so make it clear how your background aligns with our needs.
Be Strategic and Creative: In your application, showcase your strategic thinking and creative flair. Discuss how you've driven innovation in past roles and how you plan to bring that to our F1 partnerships. We love fresh ideas, so don’t hold back on sharing your vision!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Right Formula
✨Know Your F1 Inside Out
Make sure you brush up on your Formula 1 knowledge before the interview. Understand the latest trends, key players, and recent hospitality innovations in the sport. This will not only show your passion but also demonstrate that you're well-prepared to discuss how you can contribute to their high-profile partnerships.
✨Showcase Your Leadership Skills
As a Senior Account Director, you'll need to lead teams and manage complex accounts. Be ready to share specific examples of how you've successfully led projects or teams in the past. Highlight your ability to foster collaboration and drive results, as this is crucial for the role.
✨Prepare for Stakeholder Scenarios
Expect questions about managing relationships with senior stakeholders. Think of scenarios where you've influenced decision-making or navigated challenges with clients. Prepare to discuss your approach to building trust and ensuring exceptional guest experiences, as this aligns with their focus on client satisfaction.
✨Demonstrate Commercial Acumen
Since the role involves managing large budgets and driving commercial returns, be prepared to discuss your experience with financial management. Bring examples of how you've maximised ROI in previous roles, and be ready to talk about your strategic thinking when it comes to partnership delivery and growth opportunities.