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- Tasks: Lead key client relationships and drive measurable business growth through innovative sports marketing strategies.
- Company: Right Formula, a dynamic agency pushing the limits of sports marketing.
- Benefits: Flexible hours, training budget, wellness days, and a discretionary bonus scheme.
- Why this job: Join a passionate team and make a real impact in the exciting world of sports marketing.
- Qualifications: 8+ years in sports marketing, with a strong background in Formula 1 and client account management.
- Other info: Opportunity for international travel and excellent career development in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
Role Overview
The Account Director is a senior client partner, responsible for leading key relationships and ensuring every program delivers measurable business growth. Acting as both a strategic advisor and day-to-day leader, this role combines commercial acumen, deep sports marketing expertise, and the ability to inspire teams to deliver at the highest level. With a focus on unlocking value, the Account Director ensures that every recommendation, campaign, and activation translates into impact for the client’s business—whether through stronger brand positioning, deeper fan engagement, or improved return on investment. The role is central to driving client success, while also fuelling agency growth through organic expansion and new opportunities. The role will be based at Right Formula’s offices in Battersea, London, and will require international travel.
Key Responsibilities
- Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth.
- Translate business objectives into clear strategies and actionable programs that accelerate client performance.
- Continuously uncover opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio.
- Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes.
- Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities.
- Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives.
- Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts.
- Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact.
- Mentor and develop team members to strengthen both agency capability and client delivery.
- Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients.
Agency Contribution & Thought Leadership
- Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value.
- Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies.
- Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting-edge insights, trends, and best practices.
- Champion efficiency and excellence across accounts, creating replicable models that scale client impact.
Skills & Experience Required
- 8+ years’ experience in sports marketing, sponsorship, brand partnerships, or related fields.
- Prior experience in Formula 1 is essential.
- Proven track record of leading major client accounts and delivering measurable business impact.
- Strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies.
- Excellent communicator with the ability to influence and build trust at senior levels.
- Commercially minded, with experience managing budgets, scopes, and profitability.
- A natural leader who thrives in fast-paced environments and inspires teams to deliver their best work.
- Creative & passionate about sponsorship, brand experience and hospitality delivery.
- Demonstrated ability to lead strategic planning, client development, and account growth initiatives.
- Ability to problem-solve independently and in groups.
- Interest in trends, learning new skills and developing creative ideas.
- Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away.
Flexible hours with core working hours between 10am – 4pm. Discretionary bonus scheme. Enhanced Employer Pension contribution. Mental Wellbeing Day & Volunteer Day in addition to annual leave. Sabbatical Leave in conjunction with long-service. Employee Assistance Programme. After successfully passing probation: £500 per annum individual training budget.
Account Director - F1 in London employer: Right Formula
Contact Detail:
Right Formula Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director - F1 in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing world. Attend events, join online forums, and don’t be shy about reaching out to industry leaders on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of sports marketing and Formula 1. Whether it’s a blog post, a video, or even a podcast, let your passion shine through. This not only builds your personal brand but also attracts potential employers to you.
✨Tip Number 3
Prepare for interviews like it’s the championship race! Research the company thoroughly, understand their clients, and come armed with ideas on how you can drive growth for them. Be ready to discuss how your experience aligns with their needs and how you can make an impact.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can help us push the limits of sports marketing. Keep an eye on our careers page and make sure your application stands out by highlighting your relevant experience and passion for the industry.
We think you need these skills to ace Account Director - F1 in London
Some tips for your application 🫡
Show Your Passion for Sports Marketing: When you're writing your application, let your love for sports marketing shine through! We want to see how your experience aligns with our mission at Right Formula and how you can bring that passion to the role of Account Director.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your experience in Formula 1 and how it relates to the key responsibilities outlined in the job description. We appreciate candidates who take the time to connect their skills with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We love a well-structured application that clearly outlines your achievements and how they’ve contributed to business growth. Remember, clarity is key!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Right Formula!
How to prepare for a job interview at Right Formula
✨Know Your Stuff
Make sure you brush up on your sports marketing knowledge, especially around Formula 1. Understand the latest trends, key players, and successful campaigns. This will not only show your passion but also demonstrate that you can hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've translated business objectives into actionable strategies in the past. Think of specific examples where your insights led to measurable growth for clients. This is crucial for the Account Director role, so have those stories ready!
✨Build Rapport with Interviewers
Remember, this role is all about building relationships. Practice your communication skills and be ready to engage with your interviewers. Ask insightful questions about their current projects and challenges to show you're genuinely interested in their work.
✨Demonstrate Leadership Skills
Be prepared to talk about your experience leading teams and inspiring others. Share examples of how you've mentored team members or driven collaborative efforts to achieve client success. This will highlight your ability to lead in a fast-paced environment.