Senior Account Director (Hospitality)

At Right Formula, we create meaningful experiences that create a lasting, positive effect on our audiences and industry alike. We work with a variety of brands across an array of sports. Together, we are committed to delivering strategically smart consultancy, activation and creative ideas that produce a clear ROI for our clients. This is all under one single vision: to push the limits of sports marketing and positively influence lives.

The Account Director will play a critical role managing a major multi-national client on their long-standing partnership of an F1 team. With a passion for, and core expertise in hospitality, the Account Director will lead the relationships across all key stakeholders, providing strategical guidance and insight to set up the partnership, and subsequent activations, for success. You will be leading and ensuring collaboration is the key focus for all work streams across an integrated account team including Strategy, Creative, PR & Comms, Digital & Content. Building strong a relationship with the client is a key part of the job, offering new and forward-thinking ideas is essential. A confident and assured attitude is a necessary as the role will include pitching strategy and ideas to the client.

The role will be based at Right Formula’s offices in Battersea, London, and will require international travel, approximately 8-10 events.

Key Responsibilities

1. Day-to-day client delivery lead, including management of all key stakeholders such as rights holder, agencies, suppliers and other relevant parties: building strong relationships with all.
2. Lead on strategic development and delivery of innovative partnership activations across multiple markets to meet client objectives.
3. Manage the integrated account team and day-to-day operational efficiency to ensure a smooth project execution across all work streams.
4. Manage the overall health of account, ensuring they meet agency and client targets.
5. Show senior leadership throughout the account and be confident delivering on-site as part of the event team when needed.
6. Manage budget negotiations with the client for the forthcoming year and its subsequent management, including – budget setting, reconciliation, and regular client reporting.
7. Provide oversight and management of activation success metrics, internal tracking documents, weekly updates and recaps.
8. Enable growth of accounts by identifying client needs and opportunities for additional services, including the development of proposals and plans.
9. Cultivate strong client relationships to foster trust and long-term partnerships.
10. Works with internal teams to ensure proper resource allocation and project management.

Skills and Experience Required

1. Significant relevant global agency or client-based experience in the sports and entertainment industries.
2. Knowledge and expertise working in Formula 1.
3. In depth knowledge and experience of amplifying sports partnership across the marketing spectrum, with a strong focus on activation planning and hospitality delivery at a global level.
4. Experience delivering high quality, multi-faceted onsite activation and hospitality programmes.
5. Significant experience in professional client relationship management, including C-suite level.
6. Excellent financial management skills, including budgeting, reconciliation and reporting.
7. Demonstrable experience of performance evaluation techniques and metrics.
8. Outstanding communication and interpersonal abilities with the aptitude to foster long-term relationships.
9. Excellent organisational skills with the confidence to manage different projects across multiple work streams.
10. Excellent PowerPoint and Excel skills.

Additional Capabilities

1. Creative & passionate about sponsorship, brand experience and hospitality delivery.
2. Proactive at delivering projects to tight & challenging deadlines.
3. Ability to problem-solve independently and in groups.
4. The willingness to note relevant trends, learn new skills and develop creative ideas.
5. Can lead and inspire a team across multiple workstreams and projects.
6. Energetic self-starter.
7. Willingness to work flexible work hours, including weekend.

What We Can Offer

1. Hybrid working (3 days in the office per week).
2. Private health insurance.
3. Contributory pension scheme.
4. Annual discretionary bonus scheme.
5. Enhanced maternity leave.
6. Individual training budget.
7. Cycle to work scheme.

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