At a Glance
- Tasks: Lead key client relationships and drive measurable growth through innovative sports marketing strategies.
- Company: Right Formula, a dynamic agency revolutionising sports marketing globally.
- Benefits: Hybrid working, flexible hours, bonuses, discounts, and a generous training budget.
- Other info: Opportunity for international travel and excellent career development.
- Why this job: Join a passionate team and make a real impact in the exciting world of sports marketing.
- Qualifications: 8 years in sports marketing, with a strong track record in client account management.
The predicted salary is between 36000 - 60000 £ per year.
About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
Role Overview
The Account Director is a senior client partner, responsible for leading key relationships and ensuring every program delivers measurable business growth. Acting as both a strategic advisor and day-to-day leader, this role combines commercial acumen, deep sports marketing expertise, and the ability to inspire teams to deliver at the highest level. With a focus on unlocking value, the Account Director ensures that every recommendation, campaign, and activation translates into impact for the client's business—whether through stronger brand positioning, deeper fan engagement, or improved return on investment. The role is central to driving client success, while also fuelling agency growth through organic expansion and new opportunities. The role will be based at Right Formula's offices in Battersea, London, and will require international travel.
Key Responsibilities
- Client Leadership & Growth: Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth. Translate business objectives into clear strategies and actionable programs that accelerate client performance. Continuously uncover opportunities to unlock value and strengthen the agency's impact across the client's portfolio.
- Strategic & Commercial Impact: Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes. Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities. Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives. Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts.
- Team Leadership & Development: Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact. Mentor and develop team members to strengthen both agency capability and client delivery. Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients.
- Agency Contribution & Thought Leadership: Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value. Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies. Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting-edge insights, trends, and best practices. Champion efficiency and excellence across accounts, creating replicable models that scale client impact.
Skills & Experience Required
- 8 years' experience in sports marketing, sponsorship, brand partnerships, or related fields. Prior experience in Formula 1 is essential.
- Proven track record of leading major client accounts and delivering measurable business impact.
- Strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies.
- Excellent communicator with the ability to influence and build trust at senior levels.
- Commercially minded, with experience managing budgets, scopes, and profitability.
- A natural leader who thrives in fast-paced environments and inspires teams to deliver their best work.
- Creative & passionate about sponsorship, brand experience and hospitality delivery.
- Demonstrated ability to lead strategic planning, client development, and account growth initiatives.
- Adept at delivering projects to, at times, tight & challenging deadlines.
- Ability to problem-solve independently and in groups.
- Interest in trends, learning new skills and developing creative ideas.
- Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away.
Role Structure & Benefits
- Hybrid working.
- Flexible hours with core working hours between 10am – 4pm.
- Discretionary bonus scheme.
- Gym & Retail Discounts.
- Enhanced Employer Pension contribution.
- Mental Wellbeing Day & Volunteer Day in addition to annual leave.
- Sabbatical Leave in conjunction with long-service.
- Employee Assistance Programme.
After successfully passing probation:
- Private Healthcare.
- £500 per annum individual training budget.
- Cycle to work scheme.
- Payroll giving.
- Season Ticket Loan.
- Work From Anywhere Allowance.
Account Director in London employer: Right Formula LTD
At Right Formula, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Battersea, London. Our commitment to employee growth is evident through our comprehensive benefits package, including flexible working hours, a generous training budget, and unique opportunities for international travel, all while empowering our team to lead impactful sports marketing strategies for renowned brands. Join us to be part of a forward-thinking agency where your contributions directly drive client success and agency growth.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing world. Attend events, join online forums, and don’t be shy about reaching out to industry leaders on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past successes in sports marketing. Use case studies to demonstrate how you’ve driven growth for clients. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their clients, recent campaigns, and industry trends. This will help you tailor your responses and show that you’re genuinely interested in contributing to their success at Right Formula.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of sports marketing with us.
We think you need these skills to ace Account Director in London
Some tips for your application 🫡
Show Your Passion for Sports Marketing:When you're writing your application, let your love for sports marketing shine through! We want to see how your experience aligns with our mission at Right Formula and how you can bring that passion to the role of Account Director.
Tailor Your Application:Make sure to customise your application for the Account Director position. Highlight your relevant experience in sports marketing and any specific achievements that demonstrate your ability to drive measurable growth for clients. We love seeing how you can make an impact!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Use bullet points if it helps to break down your achievements and responsibilities!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Right Formula!
How to prepare for a job interview at Right Formula LTD
✨Know Your Sports Marketing Inside Out
Make sure you brush up on your sports marketing knowledge, especially if you have experience in Formula 1. Be ready to discuss specific campaigns you've led and how they drove measurable growth for clients. This will show that you understand the industry and can bring valuable insights to the table.
✨Demonstrate Your Client Leadership Skills
Prepare examples of how you've built trusted relationships with senior-level clients. Think about times when you anticipated their needs and identified new growth opportunities. This will highlight your proactive approach and ability to drive client success, which is crucial for the Account Director role.
✨Showcase Your Strategic Thinking
Be ready to discuss how you've translated business objectives into actionable strategies. Bring examples of integrated marketing strategies you've developed that not only engaged audiences but also delivered tangible outcomes. This will demonstrate your commercial acumen and strategic mindset.
✨Inspire and Lead Teams
Think about your leadership style and how you've motivated teams to deliver their best work. Prepare to share stories of mentoring team members and creating a collaborative environment. This will show that you're not just a leader but also someone who can elevate the agency's performance.
